Best Demo Automation Software for B2B SaaS in 2026: Interactive Tours and AI Demo Agents

In this article

Key Takeaways

• For click-through tours, Storylane and Supademo start with a free plan, Navattic builds HTML demos for the website and sales follow-ups, and Arcade records demos from a Chrome extension.
• Naoma AI is the only tool on this list built as an AI demo agent from the start: it runs a live demo by voice and video and answers questions in 80+ languages. The other eight began as tour, sandbox or demo platforms, and several now sell an agent on top.
• For enterprise presales, Reprise and Demostack demo from a copy of your real product, and Consensus combines agent-led, self-guided and live demos.

Four of the nine tools, Navattic (on paid plans), Reprise, Consensus and Demostack, share prices only after a sales conversation. The five that publish prices bill in different units: Storylane, Supademo and Arcade charge per seat or creator, Walnut sells seats with a yearly pool of AI credits, and Naoma AI counts engaged demos.

How do the top demo automation tools compare?

The nine demo automation tools differ mainly in how your team builds the demo: by capturing product screens, by cloning or injecting data into the real app, or by training an AI agent on existing sales material. None of the nine has a connector in the Albato app catalog. Each one passes leads to your CRM through its own integration or a webhook.

Prices are as listed on each vendor's site on November 5, 2026.

What are the two types of demo automation software?

Demo automation software comes in two types: interactive tours that a buyer clicks through alone, and AI demo agents that run a live demo and answer the buyer's questions as they come up. Both let a buyer see the product without waiting for a scheduled call, but they need different work from your team.

An interactive tour is a captured, clickable version of your product. Someone on your team records the flow, adds hotspots or narration and publishes it on the website, inside the app or in a sales email. Storylane, Navattic, Supademo, Walnut and Arcade work this way. Reprise, Consensus and Demostack go further for enterprise sales and presales: they inject demo data into the real app or clone it, so a seller can also run the demo live.

An AI demo agent presents the product itself. Naoma AI is built this way, and several tour platforms now sell an agent on top of their tours. For an agent-only comparison, see our AI demo agents compared guide.

Some teams reuse the same tours inside the product to teach new users, which overlaps with customer onboarding software such as in-app checklists and guides.

What is the best demo automation software for B2B SaaS teams?

The best demo automation software for B2B SaaS teams in 2026 spans free click-through tours such as Storylane and Arcade, the Naoma AI demo agent from $249 a month billed annually, and quote-only enterprise platforms such as Reprise and Demostack.

1. Storylane: free interactive demos with a website agent next to them

Storylane's Demo Suite builds interactive demos, sandbox environments and digital sales rooms, called Hubs, from a prompt, so a marketer can publish a click-through version of the product without engineering help. Every plan, Free included, captures leads.

Growth adds an HTML demo editor and A/B testing for five seats, and Premium brings a Salesforce integration and app, multi-language demos and SSO for ten seats. Storylane also sells RepX as a separate product: a website agent that greets visitors, handles product questions and books qualified meetings. RepX has a 30-day free trial.

Best for: marketing teams that start with one free tour and may add a website agent later.

Pricing: the Free plan covers one seat, one published demo and 200 AI credits. Starter is $40 a month billed yearly or $50 billed monthly, with unlimited published demos and $40 for each extra seat. On yearly billing, Growth is $500 a month and Premium $1,200, while sandbox demos come with Enterprise. RepX starts at $2,000 a month, which covers up to 20,000 website visitors a month.

2. Navattic: HTML demos for the website and the sales cycle

Navattic builds interactive demos that let buyers explore the product on their own schedule, and its AI Copilot drafts a demo from your product screens. A demo can be an HTML capture or media, and views are unlimited even on the free Starter plan.

Launchpad is the part built for sales teams, so reps can share demos earlier in the sales cycle instead of waiting for a call. The Base plan connects to Salesforce, Marketo and 25+ other integrations and includes 100 minutes of AI avatars, while Growth adds sandbox demos, demo translation and SSO for ten seats. Navattic also sells Navattic Agents, which run autonomous conversations to guide and qualify prospects.

Best for: teams that embed HTML demos on the site and send the same demos to prospects during a deal.

Pricing: Starter is free for one seat and one demo. Base, with five seats, and Growth show no price on the page and are quoted on request, with annual or monthly billing, and Enterprise is custom as well. Seed-stage and bootstrapped companies with up to 30 people can ask about a separate Startup plan.

3. Naoma AI: an AI demo agent that presents the product live

Naoma AI is an AI demo agent for B2B SaaS companies. Instead of a recorded tour, it runs personalized live product demos by voice and video 24/7, and prospects can start one on the website, in the product itself or from outbound emails.

Setup starts from material your sales team already has: Naoma AI learns the product from your sales scripts, demo recordings, knowledge base and presentations. It speaks 80+ languages, so the same agent can demo to prospects in different countries. When a prospect qualifies, Naoma AI routes the lead to your CRM and can book a meeting with your sales team.

Best for: B2B SaaS companies whose prospects ask for demos outside sales hours or in many languages.

Pricing: Naoma AI charges per engaged demo, and a demo is counted once the prospect has been engaged for 3 minutes or more. Billed annually, the Starter plan is $249 a month and covers 50 demos, Growth is $750 for 100, Scale is $2,083 for 300, and Enterprise is priced individually.

4. Supademo: per-creator pricing for sales and onboarding demos

Supademo makes interactive demos, AI demo agents and step-by-step guides from one workspace. Demo types include mobile, sandbox, HTML or screenshot-and-video interactive demos and 4K video, and Demo Hub places a library of demos inside your own product.

The AI Demo Agent is a 24/7 agent that runs discovery, qualifies buyers and surfaces the right demos for them. It is an add-on paid with credits on any paid plan, starting at $99 for 1,400 credits, and every workspace begins with 1,500 free credits. On the Growth plan, Route Hub sends each viewer the right demos, videos and decks from a single link.

Best for: small teams and individual creators who pay per creator and reuse demos for onboarding.

Pricing: the Free plan is free forever for one creator, with 5 guided interactive demos and 50 video recordings. Scale costs $38 per creator a month billed yearly ($50 monthly). Business is $199 a month ($249 monthly) for one creator with HTML demos, and Growth is $350 ($450 monthly) for five creators with sandbox demos.

5. Reprise: demo data injected into your live application

Reprise works with your real application. It injects demo data into the live app, builds product tours and full clones and records video. Data injection and tours run as one system, so a change to the demo data carries into the tour.

The platform is used for trade shows and events, website product tours, live calls with leave-behinds and sandboxes. Reprise MCP gives AI assistants 100+ demo-authoring tools over MCP. For security reviews, Reprise is SOC 2 Type II and ISO 27001 certified, and SSO with role-based access control is included in every package. Integrations cover Marketo, HubSpot, Salesforce and Google Analytics, with custom API support.

Best for: enterprise presales teams that demo complex products on live calls and need SSO and role-based access from the start.

Pricing: Reprise combines one annual platform fee with per-user licenses and publishes no figures, so pricing comes through a request form. The site also has a "Try for Free" sign-up and does not list its limits.

6. Walnut: guided demos and deal rooms for the buying group

With Walnut, you capture the product a single time and build personalized guided demos from that capture with AI, then embed them without engineering. Walnut says the demos update themselves when the product changes, which cuts the rework after each release.

Interactive Deal Rooms give sellers a place to share demos with everyone on the buyer's side, and Buyer Xpert, an AI buyer agent, answers product questions inside the demo. Walnut includes it in every plan and meters it per answered conversation. Ignite comes with seats for three editors and three presenters, unlimited demos, CRM integrations, Buyer Xpert and Deal Rooms. Accelerate adds sandbox demos, AI avatars, SSO and SCIM, and white-label options.

Best for: account executives who share demos with several stakeholders in the same deal.

Pricing: every Walnut plan pairs seats with a yearly pool of AI credits, and none of them charges overage. Ignite is $575 a month billed annually with 50,000 AI credits a year, Accelerate is $1,550 a month with 100,000, and Scale has custom pricing with 200,000 credits, advanced translations and a Data API.

7. Arcade: lightweight demos recorded in the browser

Arcade turns a recording of your product into an interactive demo that buyers explore with no login, no sandbox and no follow-up call. You record with the Chrome extension, the desktop app or the Figma plugin, and hotspots, callouts and AI voiceover guide each click.

Branching lets a buyer choose their own path through the demo, Audience Reveal names the companies exploring it, and CRM sync passes those warm accounts to sales. Arcade also sells AI video for marketing teams, and interactive demos are a separate product with their own plans.

Best for: product marketers who publish quick click-through demos for launches and landing pages.

Pricing: the Free plan includes unlimited AI demos, AI voiceovers and Arcade MCP, and one published demo that anyone can view without a cap. Growth costs $50 per seat a month billed monthly or $42.50 billed yearly, for up to 10 users. Enterprise is custom and adds SSO, HTML capture and custom domains.

8. Consensus: agent-led, self-guided and live demos on one platform

Consensus covers three ways a buyer can see the product. A demo agent answers as soon as a buyer asks a question, self-guided tours and sandbox demos let the buyer explore alone, and seller-led live demos show your native product with account-specific data injected into it.

The live demo technology formerly sold as Saleo is now Consensus Live, part of the Consensus Demo Platform, so the seller-led path runs alongside the tours and the agent. Consensus states that integrating your tech stack with the platform is free.

Best for: enterprise sales and presales teams that run agent, self-guided and live demos and prefer one vendor for all three.

Pricing: Consensus prices on per-user licenses plus optional usage-based capabilities and tools. It publishes no figures, and quotes come through a form.

9. Demostack: a cloned copy of your product for live demos

Demostack's Cloner records a demo flow that you click through once inside your app and turns it into a safe, fully functional replica that sellers can deliver again and again. The platform covers product demos, sandboxes and product tours.

Demostack also offers AI agents, named Builder Agent and Demo Partner, plus an MCP server. SOC 2 compliance, role-based access control and SSO are built into the core platform.

Best for: solutions engineering teams that demo a complex product live and need the same working demo environment on every call.

Pricing: Demostack publishes no prices and takes pricing requests through its "Schedule a demo" form. Its own FAQ says it costs more than many other demo solutions, so budget at enterprise level.

How do you connect demo automation software to your CRM and sales stack?

You connect demo automation software to the rest of your sales stack through the CRM record it creates. Naoma AI sends qualified leads to the CRM, Storylane Premium includes a Salesforce integration, Navattic Base connects to Salesforce and Marketo, Reprise to HubSpot and Salesforce, and Walnut Ignite includes CRM integrations. Albato picks up each new record in HubSpot or Salesforce and runs the next steps without code.

No Albato connector exists for any of the nine tools, which means each flow begins at the CRM or, for a tool that can send one, at a webhook.

New demo leads as Slack alerts and email drafts

When a demo tool writes a lead into HubSpot, the trigger "Contact added" starts the flow. The Slack action "Send message to a public channel" then posts who the lead is, their company and where they came from to your sales channel. In Salesforce, "Record created" plays the same role for new leads.

Prospects who finished a tour without asking for a meeting can get a personal note: the Gmail action "Create draft letter" writes a draft that the account owner reads and sends. If meetings come in through a booking tool, our guide to appointment scheduling software shows how they reach the pipeline.

Navattic lists a webhook among its integrations, and the Webhook trigger "Incoming webhook" gives an Albato flow its own URL to receive that data directly, before it reaches the CRM.

Albato AI Agent for deciding the next step

Demo leads differ more than fixed filter rules can handle, because each one comes with different answers, viewed pages and meeting status. Inside a flow, the Albato AI Agent reads what the trigger passed in and picks the action itself, following instructions you write in your own words. Setup comes down to a model, those instructions, the actions the agent may call as tools and, for conversational flows, optional memory.

When HubSpot reports "Contact updated" for a demo lead, the agent can choose between HubSpot "Create new deal", a Slack "Send private message to a user" note and a Gmail "Create draft letter". Fields inside a tool action can be filled by hand or handed over with "Let the AI agent decide". The tool list draws on roughly 5,000 Albato actions, and billing is 3 transactions per agent run, with one more for every 2,000 tokens on the built-in Albato AI model.

Guardrails keep the agent inside your rules, for example no new deal unless the lead names a team size. Scoring rules are explained in our article on AI agents for lead qualification. The AI Agent step needs Albato's Pro plan, and the HubSpot-to-Slack alert alone runs on Free.

Start with the Slack alert, read a week of messages, then add the agent once you know which fields your demo tool fills.

FAQ

Once a demo lead is in HubSpot or Salesforce, Albato can turn it into a Slack alert, a Gmail draft or a new deal in HubSpot.

Albato's Free plan keeps up to 5 automations of 2 steps active, so a CRM-to-Slack alert for demo leads costs nothing.