Pricing plans

Q: What are transactions?

Transactions are completed actions in your integrations where Albato successfully creates, transforms, or updates data—like adding contacts, updating deals, routing tickets, or sending messages. For example, if your integration creates a deal in Salesforce, that counts as one transaction. But don’t worry: we don’t charge for API listening. All API calls (triggers) are completely free.

Q: How are active users counted and billed?

An active user is one of your customers who has run at least one Albato integration with at least one transaction during the calendar month. It’s also worth noting:If multiple employees at the same company use any of your integrations, it still counts as one active user.If a customer connects to multiple systems (e.g., HubSpot, Slack, and QuickBooks), they still count as one active user. Albato reevaluates active users each calendar month. So, if a customer used integrations in January and March but not in February, you would only be billed for that customer in January and March.

Q: What’s included in your PoC offering?

We’ll help you build a few real-world integration scenarios and validate end-to-end data flows. During the PoC, you can experience what it’s like to work with our platform and team. By the end of the PoC, you will have a clear picture of how Albato’s integrations will look & feel for your customers—and how quickly we can act on your requests. Most of our PoCs lead to long-term partnerships, with prospects often praising the smooth and enjoyable experience.

Question 1

What are transactions?

Answer

Transactions are completed actions in your integrations where Albato successfully creates, transforms, or updates data—like adding contacts, updating deals, routing tickets, or sending messages.

For example, if your integration creates a deal in Salesforce, that counts as one transaction.

But don’t worry: we don’t charge for API listening. All API calls (triggers) are completely free.

Question 2

What are connectors?

Answer

A connector enables two-way data exchange between your SaaS and a third-party app (e.g., Salesforce, Slack, or OpenAI).

You can choose from our library of 1,000+ prebuilt connectors or request custom ones built by our engineers.

Question 3

What if I want a connector you don’t currently have in your library?

Answer

No worries! Starting with the Pro plan and up, you will have a dedicated integration engineer building custom apps for you each month.

Just keep in mind that we can only integrate apps with an accessible API or webhooks and well-documented specifications.

Question 4

What’s included in full white-labeling?

Answer

Albato ensures a fully branded, seamless integration experience within your SaaS—down to the finest detail.

Here’s what full white-labeling includes:

Custom UI & Brand Styling: Your colors, fonts, and copy. No trace of Albato.
White-Labeled OAuth Pages: When users connect third-party tools (e.g. HubSpot, Gmail), the auth page shows your company name and logo, not Albato’s.
SSO Integration: Albato handles authentication to your API behind the scenes, securely linking user sessions with their existing credentials to eliminate extra logins.

Question 5

How are active users counted and billed?

Answer

An active user is one of your customers who has run at least one Albato integration with at least one transaction during the calendar month.

It’s also worth noting:

If multiple employees at the same company use any of your integrations, it still counts as one active user.
If a customer connects to multiple systems (e.g., HubSpot, Slack, and QuickBooks), they still count as one active user.

Albato reevaluates active users each calendar month. So, if a customer used integrations in January and March but not in February, you would only be billed for that customer in January and March.

Question 6

Can I get a free PoC of Albato Embedded?

Answer

Absolutely. We’ll run a free PoC if you are aiming to land on Pro or Enterprise plans. A PoC usually lasts 2–4 weeks, but it can be slightly extended depending on your use case.

We only take on up to 5 free PoCs each quarter, so reserve your spot now!

Question 7

What’s included in your PoC offering?

Answer

We’ll help you build a few real-world integration scenarios and validate end-to-end data flows. During the PoC, you can experience what it’s like to work with our platform and team.

By the end of the PoC, you will have a clear picture of how Albato’s integrations will look & feel for your customers—and how quickly we can act on your requests.

Most of our PoCs lead to long-term partnerships, with prospects often praising the smooth and enjoyable experience.

Question 8

How does your pricing work in a nutshell?

Answer

Albato offers flexible pricing based on either active users or connectors—never both—plus a fixed monthly platform fee.

You can choose the model that best fits your business:

Per-User Pricing: Ideal if you want to offer unlimited integrations to your users and align costs with your pricing plans.
Per-Connector Pricing: Great for platforms with a large user base but only a few required integrations.

Both models include:

Unlimited users, apps, automations (flows), and templates
Unlimited API calls
Full white-labeling (Pro plan and up)
Guided setup and onboarding
Access to 1,000+ prebuilt apps
API updates and maintenance

Custom pricing is available for scale-ups and enterprise SaaS.

Question 9

What gives your pricing an edge over competitors’?

Answer

Our pricing is designed to scale with your business—without breaking your budget.

Here’s why our pricing stands out:

Fully Managed Service: We don’t just give you tools—we manage your connectors from A to Z, monitor APIs, and handle updates, even on the Starter plan. This gives you peace of mind and minimizes lift for your team.
Transparent and Flexible: Choose between per-connector or per-user pricing to match your business model.
Lower Entry Point: Plans start at $5,000/month, making us significantly more affordable than competitors like Workato or Paragon (often $30K–$50K+ per year).
Custom App Development: Need a niche app for your customer? We’ll build 2-3 custom integrations per month (on Pro or Custom plans) at no extra charge.
Free API Calls (Triggers): Albato includes unlimited free API usage for incoming webhooks and triggers. There’s no extra cost for polling or real-time sync—unlike most competitors who charge for every trigger hit.
Lowest Setup Fees: Our setup starts at just $600/month, and unlike competitors, this fee covers everything you actually need to get started: connector implementation, iFrame setup, onboarding, QA, and custom features—no hidden costs or upsells. Competitors like Tray and Workato often charge up to $20K upfront just to get going.

Question 10

How does your pricing stay predictable as we grow?

Answer

For high-volume customers, we can offer volume-based discounts and capped pricing at certain usage tiers, so per-user or per-transaction costs stay nearly flat as you scale.

Question 11

Do you charge for API calls?

Answer

No, you get unlimited free API requests (triggers) across all your integrations and users.

Unlike many competitors who charge you for every API call, we only count successfully completed actions (transactions) toward your monthly limit.

Moreover, we offer one of the lowest transaction rates in the iPaaS market—we don’t profit from usage; our goal is simply to break even on AWS costs.

Question 12

Some iPaaS offer “unlimited transactions”—how does that work?

Answer

Indeed, some vendors advertise “unlimited transactions” but quietly cap how many workflows can run at once (execution concurrency). That means heavy delays and poor customer experience when demand spikes. At Albato, we never throttle your integrations or cap the number of workflows (automations) your customers can run.

We scale concurrency automatically based on your actual load, ensuring your customers can always enjoy true real-time data sync.

Plus, we offer one of the lowest rates for transaction overages—exactly what we pay to AWS. We don’t profit from transactions; our goal is simply to break even. Additionally, on the Pro plan and above, you benefit from a transparent “fair use” policy that lets you exceed your transaction limit without extra charges.

It’s also worth noting that some vendors hide scaling costs behind soft or vague limits. If your usage exceeds a certain threshold, your next invoice might come with a steep jump in charges.

We avoid shady business practices and are fully transparent about every component of our pricing from day one. We value integrity, protect our reputation, and always aim to build a lasting, trust-based partnership with our customers.

Question 13

What if I go over my monthly transaction limit?

Answer

Starter Plan: You can either pay for transaction overages as you go, or purchase a heavily discounted transaction bundle ranging from 500,000 to 5,000,000 extra transactions.

Pro and Enterprise Plans: A “fair use” policy applies. While the technical limit is 5 million transactions per month, we never auto-charge you for exceeding it. If you consistently go over your limit (e.g., for two consecutive months or more), we’ll reach out to review and adjust your pricing together. In short: no surprise auto-charges, just clear communication and advance notice—so it’s always transparent and friendly for your business.

Question 14

What level of support can I expect?

Answer

Albato’s support SLAs offer response times based on subscription tier and issue severity, with standard support available Monday to Friday from 9:00 AM to 6:00 PM EST. For Enterprise clients, extended support hours—including weekends and holidays—are available.

Critical issues that impair customer experience are typically resolved the same day, while most other issues are addressed within 2–3 days.

Unlike competitors such as Workato, which may take up to 7 days to respond, Albato typically replies within 1 hour—even for Starter clients—ensuring faster, more reliable support.

Usage & Customization	Best value Pro Best for established SaaS	Enterprise Best for enterprise SaaS
Billing modelMonthly platform fee + usage fee (based on either active users or connectors - your choice). On the Enterprise plan, a platform-fee-only model may apply.	Monthly platform fee + usage feeBased on either active users or connectors — your choice.	Platform-fee-only model may applyNo usage fees.
API calls per monthUnlike most competitors, all of your API calls (triggers) are unlimited and 100% free.	Unlimited	Unlimited
Throttling & webhook/API call bandwidthUnlike many competitors, Albato does not impose artificial throttling that can degrade performance or cause a poor user experience. Our infrastructure is designed to handle high volumes of webhooks and API calls while maintaining stable, predictable workflow execution at scale.	Unlimited	Unlimited
Transactions per monthUnlike an API call, a transaction is counted only when data is successfully modified or delivered through action steps in your automation. Trigger steps are not counted toward your transaction limit (all API calls are free). For monthly subscriptions, a Fair Use Policy applies. You may exceed your 10M transaction limit in a given month without additional charges. However, if the limit is consistently and significantly exceeded over several consecutive months, we may initiate a discussion to adjust your billing terms accordingly. For annual subscriptions, transactions are unlimited during the first two years of your subscription. For self-hosted deployments, transaction usage is unlimited on a perpetual basis.	Unlimited	Unlimited
Active users and connectorsYou can choose any connectors listed in the Albato app library and enable them for all of your customers.	Unlimited	Unlimited
App connectionsYour customers can create unlimited connections (their accounts) to the apps that they integrate.	Unlimited	Unlimited
Integration templates (Solutions)You can create unlimited automation templates (Solutions) with pre-defined steps, triggers, actions, and data points, and surface them to your customers within your integration marketplace.	Unlimited	Unlimited
API polling frequencyThe time between API checks for new data. The lower the frequency, the faster your automations capture new data and execute the whole automation flow.	1 minute	1 minute
UI customizationCustomize the embedded iFrame to match your product's look and feel. Adjust colors, fonts, styles, layout elements, copy, and apply custom CSS - ensuring the integration experience feels native to your platform. Light customization: light visual adjustments such as background, button, and accent colors to match your UI palette. Medium customization: expanded visual and content customization, including fonts, colors, shapes, spacing, and UI copy. Premium customization: everything in Medium, plus significant UI changes based on your Figma and additional languages in the iFrame.	Medium	Premium
Full white labelingWhite-labeling of your integrations, including the creation of a white-labeled OAuth experience.
Enterprise appsEnterprise apps include MySQL, PostgreSQL, Google BiqQuery, PayPal, WhatsApp Business, Microsoft Teams, Microsoft Office 365, Xero, QuickBooks, NetSuite, Facebook. The list is not limited to these applications and continues to expand.
Additional queue handlersDedicated queue handlers that increase processing capacity and parallel execution of your workflows. This ensures faster execution under high load, reduces latency, and provides greater isolation and reliability for mission-critical integrations.	Extra fee

Platform features	Pro Best for established SaaS	Enterprise Best for enterprise SaaS
Embeddable integrationsEmbed Albato integrations directly into your product using a highly customizable, plug-and-play iFrame. Match your UI by adjusting fonts, colors, copy, layout, UX flow, and other visual elements.
Headless APIOur infrastructure, your UI. Albato provides an API-first integration layer for SaaS products, allowing you to build and fully control your own integration UI while we execute workflows via API and secure OAuth connections.
Universal MCP for your AI agentsOne unified MCP layer that connects your AI agents to 1,000+ apps through a single standardized interface, reducing engineering overhead while enabling scalable, production-ready AI execution.
AI Copilot (beta)A chat-based automation builder embedded directly into your product. Users describe what they want to automate in plain English, and the Copilot generates the full integration workflow.
Teams functionality (Workspaces)Built-in team management with role-based access control (RBAC), granular permissions, and dedicated workspaces. Define who can create, edit, launch, or manage integrations and maintain full governance and visibility.
Embedded workflow builderA highly visual, embedded canvas builder that lets your users design integrations with branching logic and advanced automation capabilities.
Integration templates (Solutions)Prebuilt, ready-to-use integration templates covering your customers' common use cases and workflows.
AI connectorsYour users get access to powerful AI workflows using the latest LLMs from OpenAI, Grok, Claude, Germini, Perplexity, Jasper, and more.
Dashboard with usage insightsA full-fledged admin portal with detailed usage insights by users, apps, triggers, and actions, plus a real-time health rate across all integrations.
Monetization HubCreate multiple user plans with different transaction limits and app access, enabling clear packaging and monetization by customer tier.
Managed authenticationConnect to any external app on behalf of your customers. Albato handles any authentication type, securely stores credentials, and provides a seamless auth experience ready to be embedded into your UI.
Custom webhooksAlbato sets up and configures custom webhooks for your integrations. Custom webhooks may be crucial if you want to integrate with an app that does not have an API.
Real-time notificationsSet automated alerts for integration errors and transaction limits for all your end users, and receive them in real time via email or directly on your Slack channel.
Staging environmentA dedicated, isolated environment for testing and validating your integration solutions before deploying them to production. Albato staging can be directly synced to your sandbox.

Dedicated service & development	Pro Best for established SaaS	Enterprise Best for enterprise SaaS
Custom connectors/mo self-serviceYou can leverage our no-code app integrator to build out any number of custom apps on your own.	Unlimited	Unlimited
Custom connectors/mo built by AlbatoYou can request any connector outside of our existing app library. As long as it has accessible endpoints, Albato engineers will research its API, then build, test, and ship a new custom integration.	2	Custom
New featuresWe constantly enhance connector functionality by adding new triggers, actions, automation templates, and other features based on your plan.	Standard	Premium
Dedicated project teamYou get a dedicated solution consultant, CSM, and integration engineer who act as an extension of your team to help you build, test, and enhance integrations.	Ongoing (Medium)	Ongoing (Premium)
Slack hotlineChat with our team instantly via Slack. On the Enterprise plan, we can also communicate through your preferred tool (for example, MS Teams).
Monetization & promotion strategyAlbato helps you design and implement a monetization and promotion strategy for your integrations, including tiering, transaction limits, and upsell opportunities.
Premium integration enablementUnder Pro and Enterprise plans, Albato can communicate directly with third-party vendors to obtain API docs, sandbox credentials, and development access where technically feasible.
Dedicated tech supportWe offer a two-tiered support model. First line (Enterprise): we assist your users directly. Second line (all plans): we collaborate with your internal team via a dedicated portal.	Second line	First or second line - your choice
Support first response timeSupport is provided Monday-Friday for Starter and Pro plans. Higher tiers include faster response times across all severity levels and stronger SLA options.	Up to 4 hours	Up to 2 hours
Onboarding and implementationYou get guided onboarding and implementation. Our team helps set up, implement, and thoroughly test integrations and iFrame before release.	Guided	White-glove
API monitoring and updatesWe monitor API changes and deprecations, troubleshoot issues, and update third-party APIs to keep your integrations reliable.

Security & Compliance	Pro Best for established SaaS	Enterprise Best for enterprise SaaS
SOC 2 Type 2 certificationAlbato is SOC 2 Type 2 certified, meaning our controls for data protection, availability, and confidentiality are independently audited every year.
GDPR complianceAlbato complies with GDPR requirements, ensuring lawful data processing, strong data protection measures, and support for data subject rights.
Single sign-on (SSO)Albato can establish an SSO connection to your SaaS API, allowing your customers to run integrations and workflows without separate authentication.
Managed private cloudAlbato can deploy your instance to a private AWS cloud for enhanced security and performance and manage it end-to-end.	Extra fee
Data residencyData residency allows Albato to keep customer data within a specific geographic region. By default, data is hosted in the US, with EU, UK, or Canada available on request.
Self-hostingAlbato can deploy embedded iPaaS in your own infrastructure while continuing to deliver regular updates, enhancements, and fixes.
Uptime SLAAlbato guarantees platform availability under a defined SLA with uptime measured monthly. Higher tiers may include enhanced commitments and service credits.
Custom DPAsAlbato can sign a custom Data Processing Agreement tailored to your legal and compliance requirements.
Procurement supportAlbato supports your procurement process with security questionnaires, compliance documentation, vendor assessments, and formal RFP responses.