#1 Embedded iPaaS
for Marketing Automation SaaS

An API connector is a bunch of API methods that are needed to integrate with a specific cloud app. A connector allows exchanging data (pulling and sending) between your product and a third-party app. You can choose from our library of 1,000+ ready-to-use API connectors—the apps you can connect with.

It is a unique feature of the Albato platform. Solutions allow you to easily group integrations by your customers' most frequent use cases. For example, you can create separate solutions for CRM integrations, e-commerce, or email marketing tools. Your customers will enjoy using pre-packaged "integration kits" geared to their specific business needs.

Unlike an API call, a transaction only counts when Albato successfully moves or modifies data within your automations. For example, if your automation has the action step to create a new deal in SalesForce, each created deal will use one transaction. Albato will not charge you for the trigger step, whereby it polls the SalesForce API for data changes. Transaction-based billing is more cost-effective for you. Most competitors charge for API calls, which are consumed much faster than transactions. On average, it takes 1 transaction to eat up as many as 4-5 API calls or more.

Fret not! Starting with the Standard Plan and up, we provide a service to deliver custom apps of your choice every month. Please remember that we can only integrate an app that has an accessible API with clear and detailed documentation.

Yes, we can build you an app marketplace from A to Z and maintain it over its lifetime. Alternatively, we can populate your existing marketplace with our native integrations. You can choose from 1,000+ ready-to-use apps currently listed in our app library or ask us to develop custom apps of your choice.

No. You get charged either for the number of active integrations (connectors) or for active users (your customers who use native integrations). The number of workflows and workflow steps for each integration or active user is unlimited.

No need to worry. If you go over your limit, you can purchase additional transactions anytime. Alternatively, if you’ve been consistently going over your base limit, we can bump it up for a recurring extra fee.

It’s entirely up to you how you monetize integrations on your end. Some of our partners provide integrations for free to stand out from the competition, some charge their customers based on their integration usage, and some offer integrations as a feature on a more expensive price plan, thus motivating users to upgrade their subscription plans.

Yes. We can enable Albato automation builder for your end users so they can construct new workflows themselves using available apps, triggers, actions, and data points.

Yes, we can set up SSO for your application. However, your users will still have to authenticate and connect their accounts from third-party apps that we will integrate your product with.

Yes, on higher subscription plans, we can white-label your integrations. The process may take a few weeks, as you'll need to create an authentication app for each connector you use. These apps are then reviewed by the respective third-party platforms (for example, a Shopify auth app must be reviewed by Shopify). Once approved, we’ll replace Albato with your brand at the connector authentication step. For a faster time to market, you can also use our gray-label auth app, Integration Hub — a solid workaround while you're building your branded authentication experience. Whichever path you choose, we’ll guide and support you at every step of the white-labeling process!

That largely depends on the number of apps you wish to connect, the complexity of your use cases, and the level of customization on the frontend side. On average, it may take up to 30-45 days for your integrations to go live.

No, you won’t. We will create new users automatically and enable native integrations for them.

Unlike real-time automations, bulk data migration allows your integrations to move historical data in bulk. Data migration may prove crucial if, for example, your customers want to migrate their contact base or analytics from a third-party app to your platform, or vice versa. Another widespread use case would be uploading customer audiences or subscription lists to marketing platforms.