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#1 Embedded iPaaS
for Sales Automation SaaS

A white-label iPaaS that lets your customers integrate with CRMs, AI,
ESPs, outreach, messaging, and marketing tools—without ever leaving your platform.

White-label

GDPR & SOC2 Type 2

TRUSTED BY OVER 250,000+ USERS

Best resultsHigh PerformerRegional LeaderGrid LeaderBest value
#1 Product of the Day#1 Product of the Month

100% tailored for sales automation use cases

Lead Management

Lead Management

2-Way CRM Sync

2-Way CRM Sync

AI Sales Workflows

AI Sales Workflows

Outreach Automation

Outreach Automation

Sales Team Collaboration

Sales Team Collaboration

Integration UI

Integration Pain Points Your Customers May Face

No Prebuilt Integrations, No Stickiness

If your SaaS doesn't natively connect to key sales tools such as Salesforce, HubSpot or QuickBooks, customers won't see its full value.

DIY? Not For Your Customers

If your users have to custom-build integrations with your SaaS, they’ll likely switch to a competitor with prebuilt connectors—because no one wants costly API dev work.

Third-Party Solutions Disrupt CX

If your customers need external tools for integrations (e.g., Zapier), their friction shoots up—and so does their churn.

No Niche Integrations, No Fit

Users often want integrations with vertical CRMs, dialers, and data tools. If you can’t connect to their niche stack, they’ll move to a competitor that can.

Lack of AI, Lack of Advantage

Customers expect your SaaS to be natively integrated with the latest AI models, such as DeepSeek, Grok, and the new ChatGPT. If you don’t have these, they’ll look elsewhere.

Scale & Simplify Integrations with Albato

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1,000+ Native Integrations

Prebuilt connectors to CRMs, email services, and marketing tools—no custom coding.

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Fully White-Label

Offer your customers a fully branded integration hub within your SaaS.

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Scalable & Maintained

We handle API updates, troubleshooting, and support—so you can focus on your core product.

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No More Custom Dev

Albato will integrate your SaaS with any custom niche tool requested by your customers—no dev work for you or your users.

Give Your Users 1,000+ Native Integrations Inside Your Sales Automation SaaS

Add new integrations in days and offer prebuilt, user-friendly sales apps that help your customers close deals faster and boost revenue.

Here are some integration use cases your customers will get out-of-the-box inside your SaaS:

HubSpotSalesforcePipedriveZoho CRMMicrosoft Dynamics CRM 365CopperFreshSales CRMKommo

CRM Use Cases

Two-Way CRM Sync

Two-Way CRM Sync

Keep contacts, leads, deals, invoices, and revenue data synced between your SaaS and the customer's CRM (e.g., HubSpot, Salesforce, or MS Dynamics).

Enrich Your SaaS with CRM Data

Enrich Your SaaS with CRM Data

Pull company, contact, deal, and revenue details from the customer's CRM into your SaaS for personalized interactions.

Automate Lead Management

Automate Lead Management

Push leads from the customer's CRM into your SaaS to trigger outreach campaigns or service messages in real time.

Automate SMS Campaigns

Automate SMS Campaigns

Trigger messages in your SaaS based on actions in the customer's CRM.

Here are some integration use cases your customers will get out-of-the-box inside your SaaS:

MailChimpLinkedIn AdsFacebookGoogle AdsTikTok BusinessKlaviyoActiveCampaignConstant Contact

Marketing Use Cases

Sync Performance Metrics

Sync Performance Metrics

Automatically pull ad spend, conversions, and engagement metrics from Google Ads, TikTok Ads, or Mailchimp into your SaaS for real-time campaign insights.

Automate Email Campaigns

Automate Email Campaigns

Trigger email sequences in your SaaS based on actions in HubSpot, Klaviyo, or ActiveCampaign.

Optimize Retargeting

Optimize Retargeting

Sync customer data from your SaaS into LinkedIn Ads for better audience targeting.

Here are some integration use cases your customers will get out-of-the-box inside your SaaS:

OutreachSalesloftApollo.ioSmartlead.aiInstantlyReply.ioAmplemarketZendesk SellSendspark

Sales & Outreach Use Cases

Streamline Sales Sequences

Streamline Sales Sequences

Connect your SaaS with Outreach, Salesloft, or Apollo to automate prospecting workflows.

Automate Meeting Follow-Ups

Automate Meeting Follow-Ups

Trigger actions in your SaaS after a scheduled demo in Calendly or Zoom.

Enhance Customer Outreach

Enhance Customer Outreach

Send automated follow-ups via your SaaS using Sendspark or Reply.io.

Here are some integration use cases your customers will get out-of-the-box inside your SaaS:

OpenAISybill.AiDeepSeekGrokGemini AIPerplexity AIClaude AI (Anthropic)SynthesiaJasper

AI Tools Use Cases

Leverage AI for Insights

Leverage AI for Insights

Analyze customer interactions and sentiment using OpenAI, Sybill.AI, or DeepSeek, and push the insights to your SaaS.

Automate AI-Powered Content

Automate AI-Powered Content

Use OpenAI, Jasper, or Claude AI to auto-generate content in your SaaS.

Smart Chatbot Responses

Smart Chatbot Responses

Enhance CX by integrating your SaaS with OpenAI or Grok for AI-driven replies.

Here are some integration use cases your customers will get out-of-the-box inside your SaaS:

SlackMicrosoft TeamsGoogle MeetZoomAsanaTrelloMondayClickUpNotion

Team Collaboration Use Cases

Sync Tasks & Projects

Sync Tasks & Projects

Create tasks in Asana, Trello, or JIRA for new deals, revenue insights, or sales interactions in your SaaS.

Automate Meeting Scheduling

Automate Meeting Scheduling

Connect your SaaS with Calendly or Google Calendar for streamlined booking.

Centralize Notifications

Centralize Notifications

Send alerts to Slack or MS Teams based on key sales, customer or revenue updates in your SaaS.

Here are some integration use cases your customers will get out-of-the-box inside your SaaS:

Google SheetsGoogle CalendarGoogle DriveGmailShopifyQuickbooks OnlineRingCentral

Other Popular Use Cases

Sync Data with Google Sheets

Sync Data with Google Sheets

Automatically log data from your SaaS into Google Sheets.

Automate Email Workflows

Automate Email Workflows

Auto-send emails via Gmail when certain events occur in your SaaS.

Automate Invoicing

Automate Invoicing

Generate invoices in QuickBooks when a new customer appears in your SaaS, ensuring accurate accounting and better DSO.

Sync Orders & Cart Events

Sync Orders & Cart Events

Automatically pull Shopify data into your SaaS to trigger omnichannel communication and personalized CX.

Store & Share Files

Store & Share Files

Move files from your SaaS to Google Drive and back.

Albato Embedded iPaaS helps you excel in your role

Expand Market Share

Customers are willing to pay 30% more for SaaS solutions that offer 11+ native integrationsTooltip By syncing data with CRMs, AI tools, and team collaboration apps, you enable faster sales outcomes for your users—while fueling your own subscription growth.

Drive revenue growth

Meet enterprise demands quickly. Climbo.com saw a 70% revenue boost and a 28% jump in plan upgrades with Albato Embedded.

Boost LTV & Retention

TThe more integrations users adopt, the more they rely on your SaaS. Retention rates are 36% higher for users with 5+ active integrationsTooltip

Building Integrations in-house? Think again.

In-house Development

Average cost

~9 months

–$150,000

Research APIs

$10,000
1 month

Design UX/UI

$10,000
1 month

Develop frontend

$20,000
2 months

Develop backend

$50,000
2 months

Build oAuth & mapping

$50,000
2 months

Troubleshoot & maintain APIs

$10,000
1 month
Month 1
Month 2
Month 3
Month 4
Month 5
Month 6
Month 7
Month 8
Month 9
Ready to use!

Choose apps

$0
1 month

Embed Albato

$1,200
1 month

Go live!

$1,500
month

Albato Embedded

Average cost

~2 months

from –$1,500

Embed 1,000+ ready-to-use integrations in your SaaS add new ones in a matter of days via Albato Embedded iPaaS.

Rd Station

1 integration delivery time

  • Inhouse: 2 months
  • Albato: 14 days

Time to market for all integrations

  • Inhouse: 1 month
  • Albato: 3 days

What's under the hood of Albato iPaaS?

Albato’s embedded iPaaS will look and feel 100% native to your customers. Click the Install button to see how it works!
Your SaaS
Search app
  • Shopify
    Sync products, order statuses, and customer data between Shopify and your SaaS.
    Learn more
  • Slack
    Send messages to Slack whenever important events occur in your SaaS.
    Learn more
  • Google Sheets
    Automatically sync data between your SaaS and Google Sheets.
    Learn more
  • Salesforce
    Exchange data between your SaaS and Salesforce in real-time.
    Learn more
  • HubSpot
    Automatically create contacts and deals in HubSpot when new data is added to your SaaS.
    Learn more
  • MailChimp
    Add subscribers to MailChimp when new clients are added to your SaaS.
    Learn more
  • Notion
    Exchange data between your SaaS and Notion in real-time.
    Learn more
  • Google Drive
    Automatically move data from your SaaS to Google Drive and back.
    Learn more
  • Calendly
    Automate workflows and events between your SaaS and Calendly.
    Learn more

Connect your SaaS with 1,000+ ready-to-use apps via Albato Embedded

Check pricing

Data Security and Compliance

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GDPR Compliant

We do not analyze or use the data that flows through our connectors.

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SOC2 Type 2 certified

We only operate under secure connection.

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Managed private cloud

Dedicated, secure cloud setup.

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Enterprise scale & security

Built for scale and safety.

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Frequently asked questions

What are connectors?

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An API connector is a bunch of API methods that are needed to integrate with a specific cloud app. A connector allows exchanging data (pulling and sending) between your product and a third-party app. You can choose from our library of 1,000+ ready-to-use API connectors—the apps you can connect with.

What are Solutions?

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It is a unique feature of the Albato platform. Solutions allow you to easily group integrations by your customers' most frequent use cases. For example, you can create separate solutions for CRM integrations, e-commerce, or email marketing tools. Your customers will enjoy using pre-packaged "integration kits" geared to their specific business needs.

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What are transactions?

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Unlike an API call, a transaction only counts when Albato successfully moves or modifies data within your automations. For example, if your automation has the action step to create a new deal in SalesForce, each created deal will use one transaction. Albato will not charge you for the trigger step, whereby it polls the SalesForce API for data changes. Transaction-based billing is more cost-effective for you. Most competitors charge for API calls, which are consumed much faster than transactions. On average, it takes 1 transaction to eat up as many as 4-5 API calls or more.

What if I want an app you don't currently have in your library?

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Fret not! Starting with the Standard Plan and up, we provide a service to deliver custom apps of your choice every month. Please remember that we can only integrate an app that has an accessible API with clear and detailed documentation.

Can you build me an integration marketplace from scratch?

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Yes, we can build you an app marketplace from A to Z and maintain it over its lifetime. Alternatively, we can populate your existing marketplace with our native integrations. You can choose from 1,000+ ready-to-use apps currently listed in our app library or ask us to develop custom apps of your choice.

Do I get charged each time my customers use native integrations?

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No. You get charged either for the number of active integrations (connectors) or for active users (your customers who use native integrations). The number of workflows and workflow steps for each integration or active user is unlimited.

What happens if I go over my monthly transaction limit?

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No need to worry. If you go over your limit, you can purchase additional transactions anytime. Alternatively, if you’ve been consistently going over your base limit, we can bump it up for a recurring extra fee.

Can I pass the integration costs on to my customers?

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It’s entirely up to you how you monetize integrations on your end. Some of our partners provide integrations for free to stand out from the competition, some charge their customers based on their integration usage, and some offer integrations as a feature on a more expensive price plan, thus motivating users to upgrade their subscription plans.

Can I allow my customers to set up custom automations?

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Yes. We can enable Albato automation builder for your end users so they can construct new workflows themselves using available apps, triggers, actions, and data points.

What do I need to get started with Albato Embedded?

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There are a few simple steps to get going:
  • We ask you to fill out a brief describing your use cases, requirements, and other essential details.
  • We agree on the list of integrations (the apps we will natively embed in your SaaS), the price plan, the SLA, and then get the Albato licensing agreement signed.
  • We build an API connector for your application with the necessary triggers, actions, data points, and other functions. Please note that your app must have an accessible API with clear and comprehensive documentation.
  • We set up integration templates with the apps you require and tailor them to your customers’ needs.
  • We set up and configure the iFrame (UI) for your integrations.
  • We provide you (and your team) initial training and onboarding before you make the embedded integrations available to your customers.
  • You and your customers can just put your feet up and enjoy top-notch integrations, along with our high-touch customer service. :)

Can you set up Single Sign-On (SSO) so my users don’t have to authenticate for embedded integrations?

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Yes, we can set up SSO for your application. However, your users will still have to authenticate and connect their accounts from third-party apps that we will integrate your product with.

What about data privacy and security?

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We store authentication data in encrypted form. There is also a stand-alone, highly secure server where the decryption keys are harbored. We store user data on AWS servers in the USA. Only a limited number of authorized employees have access to the data. They need it to be able to troubleshoot system failures and make sure the backups are working faultlessly. As per GDPR, you may opt out of recording and storing user data anytime. Feel free to check out our privacy policy https://albato.com/privacy

Can you white-label embedded integrations so my customers don’t know Albato is there?

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Yes, on higher subscription plans, we can white-label your integrations. The process may take a few weeks, as you'll need to create an authentication app for each connector you use. These apps are then reviewed by the respective third-party platforms (for example, a Shopify auth app must be reviewed by Shopify). Once approved, we’ll replace Albato with your brand at the connector authentication step. For a faster time to market, you can also use our gray-label auth app, Integration Hub — a solid workaround while you're building your branded authentication experience. Whichever path you choose, we’ll guide and support you at every step of the white-labeling process!

How long does it take Albato to implement native integrations?

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That largely depends on the number of apps you wish to connect, the complexity of your use cases, and the level of customization on the frontend side. On average, it may take up to 30-45 days for your integrations to go live.

Why do I need embedded integrations if I can just use Zapier instead?

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Relying 100% on third-party tools like Zapier can endanger the user experience of your customers. The major drawbacks of this approach are that your customers:
  • would have to leave your app and learn how to use Zapier
  • would have to sign up and pay for a third-party party tool on top of what they’re paying for your product
  • may run into technical issues or limitations on the Zapier end. In that case, they will be on their own dealing with their problems. They may even be unable to set up integrations with your product, and you will be unaware that they are getting stuck.
  • may not find the use cases they need in Zapier. There is no single “one-size-fits-all” integration tool that would satisfy everyone’s needs. Customers often want tailored functionality, and this is not Zapier’s forte.
  • may use Zapier to find out about your competitors and — if any of them have more automation templates, triggers, or actions available on Zapier—there is a big risk of your customers switching to a competitive product
All of the above can lead to a bad user experience being attributed back to your product! On the contrary, with native integrations, your customers won’t have to:
  • leave your app or pay extra for Zapier or any other third-party tool
  • get through a long learning curve—all embedded integrations will be fully tailored to your customers’ needs and use cases. These integrations will come ready to rock and roll, and your customers will immediately gain all of the advantages of a seamless user experience
  • go through the hassle of interacting with Zapier customer support—Albato will provide superb dedicated support to you and your customers

Will I have to enable Albato integrations for each of my customers manually?

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No, you won’t. We will create new users automatically and enable native integrations for them.

What is the Bulk data migration feature?

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Unlike real-time automations, bulk data migration allows your integrations to move historical data in bulk. Data migration may prove crucial if, for example, your customers want to migrate their contact base or analytics from a third-party app to your platform, or vice versa. Another widespread use case would be uploading customer audiences or subscription lists to marketing platforms.