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Albato Embedded vs. Prismatic

Deliver Native Integrations, Not Dev Bottlenecks

Fully white-labeled

Faster time to market

Transparent & scalable pricing

TRUSTED BY OVER 250,000+ USERS

Best resultsHigh PerformerRegional LeaderGrid LeaderBest value
#1 Product of the Day#1 Product of the Month

These SaaS companies entrusted their integrations to Albato Embedded.

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Fully White-Labeled & 100% Native

Prismatic lets you offer integrations within your product. Albato makes them feel like they’ve always been there.

With Albato Embedded, you control everything—from the UI to the OAuth screens—so your customers only see your brand. Your design, your identity, and integrations that feel native from day one.

  • icon1,000+ ready-to-use connectors
  • iconComplete UI & branding control
  • iconWhite-labeled OAuth
  • iconOne-click integration setup

Difference vs. Prismatic: Albato is 100% seamless and white-label. From A to Z, every touchpoint carries your brand, giving your users a seamless in-app experience most competitors can’t offer.

Transparent Pricing. No Shock Bills.

With Prismatic
  • Prismatic keeps pricing behind closed doors and raises costs rapidly as you grow.
With Albato Embedded
  • Albato keeps it simple, transparent, and fair.
Albato Embedded UI

4 Reasons to Choose Albato Embedded

  • Transparent, predictable pricing

  • Fair-use policy for transaction overages

  • Free connector development

  • Usage caps & tiers (you pay less as you grow)

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Built for Product Teams, Not Just Developers

Prismatic focuses on developer tools. Albato empowers your whole team—technical or not.

Our no-code visual builder lets non-technical teams create and manage integrations with ease, eliminating the steep learning curve. Developers still get advanced control—but they’re no longer a bottleneck.

  • iconZero learning curve for non-technical roles
  • iconNo-code App Integrator for building new connectors
  • iconDrag-and-drop workflow builder
  • iconFull developer-level control when needed

Difference vs. Prismatic: Albato empowers every department in your company to handle integrations. Developers stay focused on core product work, while customer success, marketing, and ops handle integration requests in minutes—not sprints.

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Time to Market: Days, Not Months

Prismatic requires heavy dev involvement to implement and launch. Albato gets you live fast—with little to no lift from your engineers.

Go live in 2–6 weeks using our ready-made UI and prebuilt connectors. We handle the setup, so you save 90% of dev time compared to building in-house.

  • iconLaunch in 2–6 weeks, no code required
  • iconPrebuilt embedded UI for fast delivery
  • icon90% less dev time vs. custom builds
  • iconGuided onboarding to speed up go-live

Difference vs. Prismatic: With Albato, you ship integrations in weeks—not months or years. Faster launches mean faster revenue and quicker customer wins.

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High-Touch Support for Every Plan

With Prismatic, the level of support depends on how much you pay. Albato delivers premium, hands-on support from day one—at no extra cost.

Get a dedicated team with a CSM, a PM, and an integration engineer, plus under 1-hour average response times. All plans include guided onboarding and fast response times.

  • iconDedicated support & onboarding team—not just documentation
  • icon<1 hour average response time
  • iconSlack channel + dedicated integration engineer
  • iconNo extra fees for fast, real help

Difference vs. Prismatic: Albato gives every customer enterprise-grade support: responses in minutes, not days, and a dedicated team guiding you through each stage of growth.

Albato Embedded vs. Prismatic: Side-by-Side

Feature
Albato Embedded
Prismatic
White-Labeled UI & OAuth
White-Labeled UI & OAuth
CheckFully white-labeled
White-Labeled UI & OAuth
CrossFully white-labeled
Number of Available Apps
Number of Available Apps
Check1,000+
Number of Available Apps
CrossAround 150
Pricing Transparency
Pricing Transparency
CheckNo opaque quotes—Same pricing for everyone (from $1,500/month with unlimited API calls, users or apps)
Pricing Transparency
CrossNo public pricing—Quote required
Dev Effort
Dev Effort
CheckAlmost zero—Albato handles implementation & onboarding
Dev Effort
CrossHeavy—Developer-first solution
Time to Market
Time to Market
CheckUnder 6 weeks
Time to Market
CrossUp to 6 months
Support SLA
Support SLA
CheckDedicated—Albato handles implementation & onboarding for you
Support SLA
CrossMostly self-serve—Dedicated team only on enterprise plans (5K+/month)
Custom App Development
Custom App Development
CheckBuild yourself or use Albato on-demand service
Custom App Development
CrossYou build yourself via SDK
Total Cost of Ownership
Total Cost of Ownership
CheckLow—Minimal dev, white-glove service, no hidden costs
Total Cost of Ownership
CrossHigh due to dev time and steep volume pricing
Check pricing

Embed 1,000+ ready-to-use integrations into your SaaS.

Add new ones in days and leverage pre-built solution templates tailored to your SaaS

OpenAI
Google Sheets
HubSpot
Salesforce
Facebook
Slack
Microsoft Teams
Notion
Google Ads
Asana
embedded.blocks.trusted.author

With Albato Embedded, Duda's site owners get fully integrated websites out of the box, allowing for enhanced sales & marketing strategies.

Justin Wells Senior Manager Product Partnerships at Duda

Real User Concerns with Prismatic

Requires Developer Involvement

The learning curve in creating integrations can be high initially for non-developers.

Sourced from verified G2 reviews
Requires Developer Involvement

For someone who may not be a developer, you may have to tap into a developer to build out certain components that don't exist.

Sourced from verified G2 reviews
Limited Observability & Troubleshooting Tools

My business requirement is to keep the logs for more than 7 days, which is not supported by Prismatic.

Sourced from verified G2 reviews
Requires Developer Involvement

Some features aren't easy to debug. The amount of documentation also means not everything is easily discoverable, and the reader might be overwhelmed with it.

Sourced from verified G2 reviews
Limited Observability & Troubleshooting Tools

The execution log history is a bit tricky to navigate sometimes and also it is not possible to search the payloads ( I understand this requires heavy indexation and is a difficult feature to implement but for our use case this is where we found it tricky ) but

Sourced from verified G2 reviews
Limited Observability & Troubleshooting Tools

There's really just one thing I would mention here and that is the lack of an easy way to search in individual execution log results. There is a way to do it but it is a little cumbersome.

Sourced from verified G2 reviews
Incomplete or Unclear Documentation

Their documentation is sometimes lacking in areas like common bugs you can come along or new features that have been added. Also the API docs isn't as informative regarding what the different properties mean.

Sourced from verified G2 reviews
Incomplete or Unclear Documentation

The documentation could use more work as some use cases are not mentioned. Maybe the search functionality could be updated so that it returns more relevant results.

Sourced from verified G2 reviews

Benefits of Albato Embedded

90%

Less dev costs on developing and maintaining API integrations

5x

Faster time to market for your integrations

70%

Less churn by locking in your customers with top-notch integrations

Enterprise-grade iPaaS

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GDPR Compliant

We do not analyze or use the data that flows through our connectors.

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SOC2 Type 2 certified

We only operate under secure connection.

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Managed private cloud

Dedicated, secure cloud setup.

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Enterprise scale & security

Built for scale and safety.

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Frequently asked questions

What are connectors?

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An API connector is a bunch of API methods that are needed to integrate with a specific cloud app. A connector allows exchanging data (pulling and sending) between your product and a third-party app. You can choose from our library of 1,000+ ready-to-use API connectors—the apps you can connect with.

What are Solutions?

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It is a unique feature of the Albato platform. Solutions allow you to easily group integrations by your customers' most frequent use cases. For example, you can create separate solutions for CRM integrations, e-commerce, or email marketing tools. Your customers will enjoy using pre-packaged "integration kits" geared to their specific business needs.

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What are transactions?

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Unlike an API call, a transaction only counts when Albato successfully moves or modifies data within your automations. For example, if your automation has the action step to create a new deal in SalesForce, each created deal will use one transaction. Albato will not charge you for the trigger step, whereby it polls the SalesForce API for data changes. Transaction-based billing is more cost-effective for you. Most competitors charge for API calls, which are consumed much faster than transactions. On average, it takes 1 transaction to eat up as many as 4-5 API calls or more.

What if I want an app you don't currently have in your library?

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Fret not! Starting with the Standard Plan and up, we provide a service to deliver custom apps of your choice every month. Please remember that we can only integrate an app that has an accessible API with clear and detailed documentation.

Can you build me an integration marketplace from scratch?

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Yes, we can build you an app marketplace from A to Z and maintain it over its lifetime. Alternatively, we can populate your existing marketplace with our native integrations. You can choose from 1,000+ ready-to-use apps currently listed in our app library or ask us to develop custom apps of your choice.

Do I get charged each time my customers use native integrations?

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No. You get charged either for the number of active integrations (connectors) or for active users (your customers who use native integrations). The number of workflows and workflow steps for each integration or active user is unlimited.

What happens if I go over my monthly transaction limit?

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No need to worry. If you go over your limit, you can purchase additional transactions anytime. Alternatively, if you’ve been consistently going over your base limit, we can bump it up for a recurring extra fee.

Can I pass the integration costs on to my customers?

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It’s entirely up to you how you monetize integrations on your end. Some of our partners provide integrations for free to stand out from the competition, some charge their customers based on their integration usage, and some offer integrations as a feature on a more expensive price plan, thus motivating users to upgrade their subscription plans.

Can I allow my customers to set up custom automations?

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Yes. We can enable Albato automation builder for your end users so they can construct new workflows themselves using available apps, triggers, actions, and data points.

What do I need to get started with Albato Embedded?

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There are a few simple steps to get going:
  • We ask you to fill out a brief describing your use cases, requirements, and other essential details.
  • We agree on the list of integrations (the apps we will natively embed in your SaaS), the price plan, the SLA, and then get the Albato licensing agreement signed.
  • We build an API connector for your application with the necessary triggers, actions, data points, and other functions. Please note that your app must have an accessible API with clear and comprehensive documentation.
  • We set up integration templates with the apps you require and tailor them to your customers’ needs.
  • We set up and configure the iFrame (UI) for your integrations.
  • We provide you (and your team) initial training and onboarding before you make the embedded integrations available to your customers.
  • You and your customers can just put your feet up and enjoy top-notch integrations, along with our high-touch customer service. :)

Can you set up Single Sign-On (SSO) so my users don’t have to authenticate for embedded integrations?

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Yes, we can set up SSO for your application. However, your users will still have to authenticate and connect their accounts from third-party apps that we will integrate your product with.

What about data privacy and security?

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We store authentication data in encrypted form. There is also a stand-alone, highly secure server where the decryption keys are harbored. We store user data on AWS servers in the USA. Only a limited number of authorized employees have access to the data. They need it to be able to troubleshoot system failures and make sure the backups are working faultlessly. As per GDPR, you may opt out of recording and storing user data anytime. Feel free to check out our privacy policy https://albato.com/privacy

Can you white-label embedded integrations so my customers don’t know Albato is there?

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Yes, on higher subscription plans, we can white-label your integrations. The process may take a few weeks, as you'll need to create an authentication app for each connector you use. These apps are then reviewed by the respective third-party platforms (for example, a Shopify auth app must be reviewed by Shopify). Once approved, we’ll replace Albato with your brand at the connector authentication step. For a faster time to market, you can also use our gray-label auth app, Integration Hub — a solid workaround while you're building your branded authentication experience. Whichever path you choose, we’ll guide and support you at every step of the white-labeling process!

How long does it take Albato to implement native integrations?

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That largely depends on the number of apps you wish to connect, the complexity of your use cases, and the level of customization on the frontend side. On average, it may take up to 30-45 days for your integrations to go live.

Why do I need embedded integrations if I can just use Zapier instead?

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Relying 100% on third-party tools like Zapier can endanger the user experience of your customers. The major drawbacks of this approach are that your customers:
  • would have to leave your app and learn how to use Zapier
  • would have to sign up and pay for a third-party party tool on top of what they’re paying for your product
  • may run into technical issues or limitations on the Zapier end. In that case, they will be on their own dealing with their problems. They may even be unable to set up integrations with your product, and you will be unaware that they are getting stuck.
  • may not find the use cases they need in Zapier. There is no single “one-size-fits-all” integration tool that would satisfy everyone’s needs. Customers often want tailored functionality, and this is not Zapier’s forte.
  • may use Zapier to find out about your competitors and — if any of them have more automation templates, triggers, or actions available on Zapier—there is a big risk of your customers switching to a competitive product
All of the above can lead to a bad user experience being attributed back to your product! On the contrary, with native integrations, your customers won’t have to:
  • leave your app or pay extra for Zapier or any other third-party tool
  • get through a long learning curve—all embedded integrations will be fully tailored to your customers’ needs and use cases. These integrations will come ready to rock and roll, and your customers will immediately gain all of the advantages of a seamless user experience
  • go through the hassle of interacting with Zapier customer support—Albato will provide superb dedicated support to you and your customers

Will I have to enable Albato integrations for each of my customers manually?

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No, you won’t. We will create new users automatically and enable native integrations for them.

What is the Bulk data migration feature?

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Unlike real-time automations, bulk data migration allows your integrations to move historical data in bulk. Data migration may prove crucial if, for example, your customers want to migrate their contact base or analytics from a third-party app to your platform, or vice versa. Another widespread use case would be uploading customer audiences or subscription lists to marketing platforms.