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Albato Embedded vs. Workato

Enhance your SaaS with seamless, AI-powered, white-labeled integrations

Zero complexity

Cost-effective

Quick launch

TRUSTED BY OVER 250,000+ USERS

Best resultsHigh PerformerRegional LeaderGrid LeaderBest value
#1 Product of the Day#1 Product of the Month

These SaaS companies entrusted their integrations to Albato Embedded.

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Fully white-labeled

Workato limits white-labeling, restricting brand customization and user experience.

Albato Embedded comes with a fully customizable, white-labeled UI that you can easily embed into your product.

  • iconFully customizable UI for easy branding
  • iconFast, code-light embedding
  • iconOne-click templates with prebuilt UX
  • iconFully managed authentication flow

Scalable pricing

$30-$50K+ per year

Workato
  • Status iconWorkato's pricing isn't public.
  • Status iconMany businesses report paying $30K-$50K+ annually.
  • Status iconOften too expensive for non-enterprise companies.
  • Status iconSome SaaS companies reported being charged:
    • $7,500 per million tasks
    • $2,500 per connector per year

From $12K per year

Albato Embedded
  • Status iconStarts at $18K/year ($1,500/month)
  • Status iconIncludes:
    • 900K monthly transactions (tasks)
    • Embeddable integration templates
    • A workflow builder
    • Full integration library
  • Status iconAffordable for SMBs and scalable for enterprises
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10x Smoother UX

Workato is known for a steep learning curve for both your integration team and your customers.

Albato enables non-technical teams to build integrations fast, reducing time to market and providing a truly enjoyable UX for customers. At the same time, your engineers can leverage advanced tools such as the App Integrator and JS code for more customized integrations.

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White-Glove Service for Every Client

Workato’s support and customer service caters heavily to enterprise tiers, with some users citing response times of up to 7 days. Dedicated CS and engineering teams are only available for higher enterprise tiers.

Albato offers high-touch customer care with all plans, including a dedicated project manager, CSM, and API engineer for fast, tailored support.

  • iconAverage support response time of under 1 hour
  • iconDedicated CS team and engineer included in every plan
  • iconDedicated Slack channel for real-time communication
  • iconFully guided onboarding at no extra cost
Slide 1

Analytics & Reporting

Workato’s analytics can be complex or reserved for premium plans.

With Albato, you get a comprehensive partner portal with intuitive dashboards and granular reports by users, apps, and workflows — all you need to track your customers’ usage and integration health.

  • iconReal-time health checks across all integrations
  • iconVersatile performance metrics
  • iconReal-time notifications for errors and usage limits
  • iconUser plan and UI styling management

Albato Embedded vs. Workato: Key Differences at a Glance

Feature
Albato Embedded
Workato
White-Labeled UI & Branding
White-Labeled UI & Branding
CheckFully white-labeled
White-Labeled UI & Branding
CrossNot originally built for embedding; limited white-labeling
Transparent, Scalable Pricing
Transparent, Scalable Pricing
CheckUsage-based plans starting at ~$18K/year for 900K transactions per month and all apps
Transparent, Scalable Pricing
CrossOften $30–$50K+ per year with hidden extra costs; cost-prohibitive for SMB
Learning Curve
Learning Curve
CheckIntuitive drag-and-drop UI; suitable for both engineers and non-technical teams; almost zero learning curve
Learning Curve
CrossSteeper learning curve; requires significant technical setup and more experienced engineers
Time to Market
Time to Market
CheckTypically live in 4–8 weeks with little to no dev effort
Time to Market
CrossCan stretch to 6+ months and require significant engineering effort
Dedicated CS
Dedicated CS
CheckPM, CSM, and API engineer included on all plans — no extra fees
Dedicated CS
CrossEnterprise tier usually needed for dedicated or faster support
Support Response Time
Support Response Time
CheckUnder 1 hour on average; up to 1 day max
Support Response Time
CrossUp to 7 days for lower-tier customers; priority support available at enterprise level
Custom App Development Service
Custom App Development Service
CheckYes, Albato can deliver up to 3 custom apps per month for you (up to 36 per year)
Custom App Development Service
CrossCustomers have to use prebuilt recipes or self-serve with Workato’s SDK
Overall Total Cost of Ownership (TCO)
Overall Total Cost of Ownership (TCO)
CheckLower overhead with straightforward pricing; built-for-embedding design reduces dev effort
Overall Total Cost of Ownership (TCO)
CrossLarger upfront/ongoing costs; plus, specialized training or certifications can drive up total expenses
Check pricing

Embed 1,000+ ready-to-use integrations into your SaaS.

Add new ones in days and leverage pre-built solution templates tailored to your SaaS

OpenAI
Google Sheets
HubSpot
Salesforce
Facebook
Slack
Microsoft Teams
Notion
Google Ads
Asana
embedded.blocks.trusted.author

With Albato Embedded, Duda's site owners get fully integrated websites out of the box, allowing for enhanced sales & marketing strategies.

Justin Wells Senior Manager Product Partnerships at Duda

Workato customers have spoken

Steep Learning Curve & Complex Setup

You have to set up a lot of rules and trial and error to see what works.

Sourced from verified G2 reviews
Pricing

The thing I like least about Workato is the pricing—it can get a bit expensive, especially for smaller teams or small businesses. Some features are also a bit tricky to set up at first, it requires a bit of a learning curve to fully understand.

Sourced from verified G2 reviews
Limited Support

Who/what to turn to for which issues one may have can be its own learning curve and/or frustration.

Sourced from verified G2 reviews
Steep Learning Curve & Complex Setup

Users of Workato should have at least some understanding of databases, understand data types, and have explicit goals around what issues they’ll be using to solve using Workato. Without this background, business users might find Workato a little too complicated and a lot more difficult/complex.

Sourced from verified G2 reviews
Pricing

The downside was its pricing. I felt like it could be reduced as it accumulates to a large amount over a period of time.

Sourced from verified G2 reviews
Pricing

Some features are behind a pricy license like advanced recipe management and detailed logging.

Sourced from verified G2 reviews
Steep Learning Curve & Complex Setup

Very steep learning curve. Takes a lot of trial and error until things are built correctly. I wish there was simpler way to test automations in a step-by-step capacity.

Sourced from verified G2 reviews
Pricing

The cost, its very expensive for a service.

Sourced from verified G2 reviews

Easy-to-use white-label integrations embedded in your SaaS

90%

Cut dev costs on developing and maintaining API integrations

5x

Accelerate time to market for your integrations

70%

Reduce churn by locking in your customers with AI-backed, top-notch integrations

Data Security and Compliance

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GDPR Compliant

We do not analyze or use the data that flows through our connectors.

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SOC2 Type 2 certified

We only operate under secure connection.

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Managed private cloud

Dedicated, secure cloud setup.

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Enterprise scale & security

Built for scale and safety.

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Frequently asked questions

What are connectors?

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An API connector is a bunch of API methods that are needed to integrate with a specific cloud app. A connector allows exchanging data (pulling and sending) between your product and a third-party app. You can choose from our library of 1,000+ ready-to-use API connectors—the apps you can connect with.

What are Solutions?

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It is a unique feature of the Albato platform. Solutions allow you to easily group integrations by your customers' most frequent use cases. For example, you can create separate solutions for CRM integrations, e-commerce, or email marketing tools. Your customers will enjoy using pre-packaged "integration kits" geared to their specific business needs.

solutions screenshot

What are transactions?

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Unlike an API call, a transaction only counts when Albato successfully moves or modifies data within your automations. For example, if your automation has the action step to create a new deal in SalesForce, each created deal will use one transaction. Albato will not charge you for the trigger step, whereby it polls the SalesForce API for data changes. Transaction-based billing is more cost-effective for you. Most competitors charge for API calls, which are consumed much faster than transactions. On average, it takes 1 transaction to eat up as many as 4-5 API calls or more.

What if I want an app you don't currently have in your library?

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Fret not! Starting with the Standard Plan and up, we provide a service to deliver custom apps of your choice every month. Please remember that we can only integrate an app that has an accessible API with clear and detailed documentation.

Can you build me an integration marketplace from scratch?

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Yes, we can build you an app marketplace from A to Z and maintain it over its lifetime. Alternatively, we can populate your existing marketplace with our native integrations. You can choose from 1,000+ ready-to-use apps currently listed in our app library or ask us to develop custom apps of your choice.

Do I get charged each time my customers use native integrations?

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No. You get charged either for the number of active integrations (connectors) or for active users (your customers who use native integrations). The number of workflows and workflow steps for each integration or active user is unlimited.

What happens if I go over my monthly transaction limit?

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No need to worry. If you go over your limit, you can purchase additional transactions anytime. Alternatively, if you’ve been consistently going over your base limit, we can bump it up for a recurring extra fee.

Can I pass the integration costs on to my customers?

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It’s entirely up to you how you monetize integrations on your end. Some of our partners provide integrations for free to stand out from the competition, some charge their customers based on their integration usage, and some offer integrations as a feature on a more expensive price plan, thus motivating users to upgrade their subscription plans.

Can I allow my customers to set up custom automations?

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Yes. We can enable Albato automation builder for your end users so they can construct new workflows themselves using available apps, triggers, actions, and data points.

What do I need to get started with Albato Embedded?

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There are a few simple steps to get going:
  • We ask you to fill out a brief describing your use cases, requirements, and other essential details.
  • We agree on the list of integrations (the apps we will natively embed in your SaaS), the price plan, the SLA, and then get the Albato licensing agreement signed.
  • We build an API connector for your application with the necessary triggers, actions, data points, and other functions. Please note that your app must have an accessible API with clear and comprehensive documentation.
  • We set up integration templates with the apps you require and tailor them to your customers’ needs.
  • We set up and configure the iFrame (UI) for your integrations.
  • We provide you (and your team) initial training and onboarding before you make the embedded integrations available to your customers.
  • You and your customers can just put your feet up and enjoy top-notch integrations, along with our high-touch customer service. :)

Can you set up Single Sign-On (SSO) so my users don’t have to authenticate for embedded integrations?

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Yes, we can set up SSO for your application. However, your users will still have to authenticate and connect their accounts from third-party apps that we will integrate your product with.

What about data privacy and security?

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We store authentication data in encrypted form. There is also a stand-alone, highly secure server where the decryption keys are harbored. We store user data on AWS servers in the USA. Only a limited number of authorized employees have access to the data. They need it to be able to troubleshoot system failures and make sure the backups are working faultlessly. As per GDPR, you may opt out of recording and storing user data anytime. Feel free to check out our privacy policy https://albato.com/privacy

Can you white-label embedded integrations so my customers don’t know Albato is there?

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Yes, on higher subscription plans, we can white-label your integrations. The process may take a few weeks, as you'll need to create an authentication app for each connector you use. These apps are then reviewed by the respective third-party platforms (for example, a Shopify auth app must be reviewed by Shopify). Once approved, we’ll replace Albato with your brand at the connector authentication step. For a faster time to market, you can also use our gray-label auth app, Integration Hub — a solid workaround while you're building your branded authentication experience. Whichever path you choose, we’ll guide and support you at every step of the white-labeling process!

How long does it take Albato to implement native integrations?

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That largely depends on the number of apps you wish to connect, the complexity of your use cases, and the level of customization on the frontend side. On average, it may take up to 30-45 days for your integrations to go live.

Why do I need embedded integrations if I can just use Zapier instead?

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Relying 100% on third-party tools like Zapier can endanger the user experience of your customers. The major drawbacks of this approach are that your customers:
  • would have to leave your app and learn how to use Zapier
  • would have to sign up and pay for a third-party party tool on top of what they’re paying for your product
  • may run into technical issues or limitations on the Zapier end. In that case, they will be on their own dealing with their problems. They may even be unable to set up integrations with your product, and you will be unaware that they are getting stuck.
  • may not find the use cases they need in Zapier. There is no single “one-size-fits-all” integration tool that would satisfy everyone’s needs. Customers often want tailored functionality, and this is not Zapier’s forte.
  • may use Zapier to find out about your competitors and — if any of them have more automation templates, triggers, or actions available on Zapier—there is a big risk of your customers switching to a competitive product
All of the above can lead to a bad user experience being attributed back to your product! On the contrary, with native integrations, your customers won’t have to:
  • leave your app or pay extra for Zapier or any other third-party tool
  • get through a long learning curve—all embedded integrations will be fully tailored to your customers’ needs and use cases. These integrations will come ready to rock and roll, and your customers will immediately gain all of the advantages of a seamless user experience
  • go through the hassle of interacting with Zapier customer support—Albato will provide superb dedicated support to you and your customers

Will I have to enable Albato integrations for each of my customers manually?

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No, you won’t. We will create new users automatically and enable native integrations for them.

What is the Bulk data migration feature?

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Unlike real-time automations, bulk data migration allows your integrations to move historical data in bulk. Data migration may prove crucial if, for example, your customers want to migrate their contact base or analytics from a third-party app to your platform, or vice versa. Another widespread use case would be uploading customer audiences or subscription lists to marketing platforms.