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Albato Embedded vs. Paragon

Deliver white-labeled integrations. Faster. Simpler. More affordable.

1,000+ apps

Fully white-labeled

Transparent pricing

TRUSTED BY OVER 250,000+ USERS

Best resultsHigh PerformerRegional LeaderGrid LeaderBest valuegdprSoc 2
#1 Product of the Day#1 Product of the Month

These SaaS companies entrusted their integrations to Albato Embedded.

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Launch Integrations in Weeks, Not Months

Albato Embedded:
Go live in 4–8 weeks with prebuilt connectors, a canvas workflow builder, and white-labeled integration templates. Empower product and GTM teams to ship native integrations without waiting on engineering.

Chatfuel reduced integration delivery time from 2 months to 1 week Implementing Paragon typically takes 5+ months, especially when new connectors or custom logic are needed. Dev-first architecture = business bottleneck.

  • icon5x faster go-to-market
  • iconMinimal developer effort
  • iconEasy for both technical and non-technical teams
  • iconProven customer results (1–2 weeks)
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Let Customers Build Workflows Inside Your Product

Albato comes with an embeddable canvas workflow builder. Your customers can build multi-step automations directly in your app with no extra tools or context switching.

Paragon supports embedding UI components but lacks a full-fledged workflow builder. Complex flows will still require your engineers to use their SDK, which ultimately leads to a much higher total cost of ownership.

  • iconCanvas workflow builder in your UI
  • iconDrag-and-drop, branching, and data tools
  • iconWhite-labeled, embeddable interface
  • iconNo need to build UI
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Transparent, Scalable Pricing

Albato offers transparent pricing starting at $1,500/month, which includes 900,000 tasks per month, unlimited users, app connections, and automation workflows. There are no setup or onboarding fees, and all features are included by default.

Paragon does not share pricing publicly, but customer feedback and industry benchmarks indicate that it starts at roughly $50,000 per year, with final quotes varying based on usage and any upfront onboarding work.

  • iconTransparent pricing with no hidden fees
  • icon5× more affordable for mid-sized SaaS
  • iconNo setup fees
  • iconScales with usage
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Built for GTM Teams, Not Just Developers

Albato’s interface is designed for product, ops, and GTM teams to launch and manage integrations with zero technical experience.

Paragon is developer-centric, with a steep learning curve and a complex setup even for integration admins and engineers.

  • iconSimple UX and guided onboarding
  • iconOne-click templates for common use cases
  • iconNo-code and low-code options
  • iconQuick to learn. Lightning-fast to ship.

Albato Embedded vs. Paragon: Feature Comparison

Feature
Albato Embedded
Paragon
Connector Library
Connector Library
Check1,000+ apps
Connector Library
Cross130+ apps according to Paragon’s website
Embeddable Canvas Workflow Builder
Embeddable Canvas Workflow Builder
CheckIncluded
Embeddable Canvas Workflow Builder
CrossNot included
Prebuilt Integration Templates
Prebuilt Integration Templates
CheckOne-click templates available to end users
Prebuilt Integration Templates
CrossPartially
Time to Market
Time to Market
CheckTypically 4–8 weeks
Time to Market
Cross May take 5+ months
Developer Involvement
Developer Involvement
CheckNo-code/low-code UI suitable for both technical and GTM teams
Developer Involvement
CrossSDK/headless API; developer-focused setup
Custom Connector Delivery
Custom Connector Delivery
CheckUp to 3 per month on the Pro plan
Custom Connector Delivery
CrossNot included; available as a paid SLA upon request
Pricing Transparency
Pricing Transparency
CheckPublic pricing starts at $1,500/month, with no hidden fees
Pricing Transparency
CrossNo public pricing available, entirely quote-based (reportedly starts at $50K annually)
Setup & Onboarding Fees
Setup & Onboarding Fees
CheckNo setup or onboarding fees
Setup & Onboarding Fees
CrossMany customers report heavy upfront fees
UI Customization
UI Customization
CheckCustomizable via an intuitive client portal
UI Customization
CrossRequires engineering effort to manage UI components
Support Access
Support Access
CheckSlack channel, < 1h response
Support Access
CrossSlack and team access vary by plan
Check pricing

Embed 1,000+ ready-to-use integrations into your SaaS.

Add new ones in days and leverage pre-built solution templates tailored to your SaaS

OpenAI
Google Sheets
HubSpot
Salesforce
Facebook
Slack
Microsoft Teams
Notion
Google Ads
Asana
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With Albato Embedded, Duda's site owners get fully integrated websites out of the box, allowing for enhanced sales & marketing strategies.

Justin Wells Senior Manager Product Partnerships at Duda

Real User Concerns with Paragon

Difficult Setup

I found the setup process for Paragon to be a bit challenging because it required us going through the sales department, which is quite a hassle.

Sourced from verified G2 reviews
Error Handling

When a workflow fails for a customer, the error messages could be more informative. At times, I need to reach out to support to identify the exact cause, when ideally the details could be made visible to us directly.

Sourced from verified G2 reviews
Difficult Setup

Pretty confusing experience setup, not intuitive on how to debug, learning curve quite steep, have found significant bugs in the app

Sourced from verified G2 reviews
Slow Performance

Their workflow engine is on the slow side, I`d rather use the proxy option they have to trigger apis

Sourced from verified G2 reviews

Benefits of Albato Embedded

90%

Less dev costs on developing and maintaining API integrations

5x

Faster time to market for your integrations

70%

Less churn by locking in your customers with top-notch integrations

Enterprise-grade iPaaS

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GDPR Compliant

We do not analyze or use the data that flows through our connectors.

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SOC2 Type 2 certified

We only operate under secure connection.

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Managed private cloud

Dedicated, secure cloud setup.

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Enterprise scale & security

Built for scale and safety.

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Frequently asked questions

What are connectors?

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An API connector is a bunch of API methods that are needed to integrate with a specific cloud app. A connector allows exchanging data (pulling and sending) between your product and a third-party app. You can choose from our library of 1,000+ ready-to-use API connectors—the apps you can connect with.

What are Solutions?

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It is a unique feature of the Albato platform. Solutions allow you to easily group integrations by your customers' most frequent use cases. For example, you can create separate solutions for CRM integrations, e-commerce, or email marketing tools. Your customers will enjoy using pre-packaged "integration kits" geared to their specific business needs.

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What are transactions?

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Unlike an API call, a transaction only counts when Albato successfully moves or modifies data within your automations. For example, if your automation has the action step to create a new deal in SalesForce, each created deal will use one transaction. Albato will not charge you for the trigger step, whereby it polls the SalesForce API for data changes. Transaction-based billing is more cost-effective for you. Most competitors charge for API calls, which are consumed much faster than transactions. On average, it takes 1 transaction to eat up as many as 4-5 API calls or more.

What if I want an app you don't currently have in your library?

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Fret not! Starting with the Standard Plan and up, we provide a service to deliver custom apps of your choice every month. Please remember that we can only integrate an app that has an accessible API with clear and detailed documentation.

Can you build me an integration marketplace from scratch?

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Yes, we can build you an app marketplace from A to Z and maintain it over its lifetime. Alternatively, we can populate your existing marketplace with our native integrations. You can choose from 1,000+ ready-to-use apps currently listed in our app library or ask us to develop custom apps of your choice.

Do I get charged each time my customers use native integrations?

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No. You get charged either for the number of active integrations (connectors) or for active users (your customers who use native integrations). The number of workflows and workflow steps for each integration or active user is unlimited.

What happens if I go over my monthly transaction limit?

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No need to worry. If you go over your limit, you can purchase additional transactions anytime. Alternatively, if you’ve been consistently going over your base limit, we can bump it up for a recurring extra fee.

Can I pass the integration costs on to my customers?

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It’s entirely up to you how you monetize integrations on your end. Some of our partners provide integrations for free to stand out from the competition, some charge their customers based on their integration usage, and some offer integrations as a feature on a more expensive price plan, thus motivating users to upgrade their subscription plans.

Can I allow my customers to set up custom automations?

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Yes. We can enable Albato automation builder for your end users so they can construct new workflows themselves using available apps, triggers, actions, and data points.

What do I need to get started with Albato Embedded?

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There are a few simple steps to get going:
  • We ask you to fill out a brief describing your use cases, requirements, and other essential details.
  • We agree on the list of integrations (the apps we will natively embed in your SaaS), the price plan, the SLA, and then get the Albato licensing agreement signed.
  • We build an API connector for your application with the necessary triggers, actions, data points, and other functions. Please note that your app must have an accessible API with clear and comprehensive documentation.
  • We set up integration templates with the apps you require and tailor them to your customers’ needs.
  • We set up and configure the iFrame (UI) for your integrations.
  • We provide you (and your team) initial training and onboarding before you make the embedded integrations available to your customers.
  • You and your customers can just put your feet up and enjoy top-notch integrations, along with our high-touch customer service. :)

Can you set up Single Sign-On (SSO) so my users don’t have to authenticate for embedded integrations?

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Yes, we can set up SSO for your application. However, your users will still have to authenticate and connect their accounts from third-party apps that we will integrate your product with.

What about data privacy and security?

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We store authentication data in encrypted form. There is also a stand-alone, highly secure server where the decryption keys are harbored. We store user data on AWS servers in the USA. Only a limited number of authorized employees have access to the data. They need it to be able to troubleshoot system failures and make sure the backups are working faultlessly. As per GDPR, you may opt out of recording and storing user data anytime. Feel free to check out our privacy policy https://albato.com/privacy

Can you white-label embedded integrations so my customers don’t know Albato is there?

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Yes, on higher subscription plans, we can white-label your integrations. The process may take a few weeks, as you'll need to create an authentication app for each connector you use. These apps are then reviewed by the respective third-party platforms (for example, a Shopify auth app must be reviewed by Shopify). Once approved, we’ll replace Albato with your brand at the connector authentication step. For a faster time to market, you can also use our gray-label auth app, Integration Hub — a solid workaround while you're building your branded authentication experience. Whichever path you choose, we’ll guide and support you at every step of the white-labeling process!

How long does it take Albato to implement native integrations?

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That largely depends on the number of apps you wish to connect, the complexity of your use cases, and the level of customization on the frontend side. On average, it may take up to 30-45 days for your integrations to go live.

Why do I need embedded integrations if I can just use Zapier instead?

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Relying 100% on third-party tools like Zapier can endanger the user experience of your customers. The major drawbacks of this approach are that your customers:
  • would have to leave your app and learn how to use Zapier
  • would have to sign up and pay for a third-party party tool on top of what they’re paying for your product
  • may run into technical issues or limitations on the Zapier end. In that case, they will be on their own dealing with their problems. They may even be unable to set up integrations with your product, and you will be unaware that they are getting stuck.
  • may not find the use cases they need in Zapier. There is no single “one-size-fits-all” integration tool that would satisfy everyone’s needs. Customers often want tailored functionality, and this is not Zapier’s forte.
  • may use Zapier to find out about your competitors and — if any of them have more automation templates, triggers, or actions available on Zapier—there is a big risk of your customers switching to a competitive product
All of the above can lead to a bad user experience being attributed back to your product! On the contrary, with native integrations, your customers won’t have to:
  • leave your app or pay extra for Zapier or any other third-party tool
  • get through a long learning curve—all embedded integrations will be fully tailored to your customers’ needs and use cases. These integrations will come ready to rock and roll, and your customers will immediately gain all of the advantages of a seamless user experience
  • go through the hassle of interacting with Zapier customer support—Albato will provide superb dedicated support to you and your customers

Will I have to enable Albato integrations for each of my customers manually?

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No, you won’t. We will create new users automatically and enable native integrations for them.

What is the Bulk data migration feature?

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Unlike real-time automations, bulk data migration allows your integrations to move historical data in bulk. Data migration may prove crucial if, for example, your customers want to migrate their contact base or analytics from a third-party app to your platform, or vice versa. Another widespread use case would be uploading customer audiences or subscription lists to marketing platforms.