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Albato Embedded vs. Zapier Embedded

Offer true native integrations within your app—no external accounts, no lost revenue.

Zero complexity

Cost-effective

Quick launch

TRUSTED BY OVER 250,000+ USERS

Best resultsHigh PerformerRegional LeaderGrid LeaderBest value
#1 Product of the Day#1 Product of the Month

These SaaS companies entrusted their integrations to Albato Embedded.

True Native vs. “Sore Thumb”

With Zapier
  • Your customers have to create a separate account.
  • Navigate Zapier’s UI.
  • Deal with slow support.
  • Even if embedded, Zapier is far from a native UX for your product.
With Albato Embedded
  • Users stay inside your SaaS.
  • Everything feels native — your UI/brand.
  • All integrations are 100% tailored to your customers’ needs.
  • You get dedicated support.
Albato Embedded UIAlbato Embedded UIAlbato Embedded UI

3 Reasons to Choose Albato Embedded

  • Seamless UX – No jumping between platforms. No extra friction. Full control over the UX.

  • Full Brand Control – Own the entire integration experience and maximize adoption.

  • Revenue Growth – Upsell users and monetize integrations.

Predictable Pricing vs. Snowballing Costs

With Zapier
  • Zapier’s pricing scales rapidly with usage, and each user pays Zapier directly.
With Albato Embedded
  • Albato offers flexible B2B pricing, allowing you to embed integrations and define your own pricing model.
Albato Embedded UI

3 Reasons to Choose Albato Embedded

  • Cost‑efficient plans cover all your customers.

  • New revenue opportunities let you monetize integrations instead of losing revenue to a third party.

  • Better margins with no hidden overages for you or your users.

Simplicity vs. Steep Learning Curve

With Zapier
  • Customers have to configure “Zaps”, figure out a complex UI, and manage multi-step workflows by themselves.
With Albato Embedded
  • They get prebuilt, user-friendly templates and a simple setup in 3 clicks. Plus, there is no need for third-party accounts.
Albato Embedded UI

3 Reasons to Choose Albato Embedded

  • Lower Churn — Smooth onboarding.

  • Quick Adoption — Faster setup, faster value.

  • Unified Support — One platform, one team.

Bespoke Integrations vs. Off-the-Shelf "Zaps"

With Zapier
  • Zapier offers limited triggers and basic actions.
  • Plus, they won’t tailor or build integrations for your users—you might wait ages for a new app request to be picked up (and only if it gets enough demand on Zapier).
With Albato Embedded
  • Albato tailors each integration to your customers, adding deeper features and custom apps for them.
  • Your requests go into a dedicated B2B backlog with top priority, committed timelines, and prompt delivery.
Albato Embedded UI

3 Reasons to Choose Albato Embedded

  • Templates to facilitate complex workflows.

  • Missing connectors are custom‑built on request.

  • Large data volumes are processed efficiently.

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One thing that really frustrated us with Zapier Embedded was having zero control. Their UI/UX just never feels like part of your product.

Max Kushner, Head of Partnerships & Ecosystem @ Playbook.com

The difference your customers will feel

With Zapier
With Albato Embedded
Albato’s white-label marketplace in Chatfuel, a leading AI messaging platform

Albato Embedded vs. Zapier: Key Differences at a Glance

Feature
Albato Embedded
Zapier
Seamless UX / no learning curve for your users
Seamless UX / no learning curve for your users
Check
Seamless UX / no learning curve for your users
Cross
One-click customer-facing templates
One-click customer-facing templates
Check
One-click customer-facing templates
Cross
Automation scenarios tailored to yours users
Automation scenarios tailored to yours users
Check
Automation scenarios tailored to yours users
CrossYour users can be blocked if Zapier lacks what they need
Time to ship a new integration
Time to ship a new integration
Avg. 1-2 weeks
Time to ship a new integration
Up to Zapier—forever to never
Usage & health insights across all integrations
Usage & health insights across all integrations
Check
Usage & health insights across all integrations
CrossNot visibility. Only in your users’ Zapier accounts
Dedicated support for all your users
Dedicated support for all your users
Check
Dedicated support for all your users
Cross
Monetize integrations on your end
Monetize integrations on your end
Check
Monetize integrations on your end
CrossYour users pay for Zapier what they could've paid you instead
Custom integrations upon request
Custom integrations upon request
Check
Custom integrations upon request
Cross
Check pricing

Embed 1,000+ ready-to-use integrations into your SaaS.

Add new ones in days and leverage pre-built solution templates tailored to your SaaS

OpenAI
Google Sheets
HubSpot
Salesforce
Facebook
Slack
Microsoft Teams
Notion
Google Ads
Asana
embedded.albatoVsZapier.testimonial.author

One thing that really frustrated us with Zapier Embedded was having zero control. Their UI/UX just never feels like part of your product.

Max Kushner, Head of Partnerships & Ecosystem @ Playbook.com

G2 Reviews

stars4.6 out of 5 starts

Great Zapier Replacement

Albato has a substantial list of integrations and an easy to use interface. Creating multistep automations (which can include data storage and retrieval, as well as logic) is quite easy to setup. Their customer support is easy to reach and fast with solutions.

More than a great product, a great solution partner.

We've been teaming up with Albato to bring our customers the best integration solutions, and it’s been such a positive experience! We've enjoyed a variety of integrations, exciting new features, and a friendly team that’s always here to help with our needs.

Easy-to-use white-label integrations embedded in your SaaS

90%

Cut dev costs on developing and maintaining API integrations

5x

Accelerate time to market for your integrations

70%

Reduce churn by locking in your customers with AI-backed, top-notch integrations

Data Security and Compliance

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GDPR Compliant

We do not analyze or use the data that flows through our connectors.

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SOC2 Type 2 certified

We only operate under secure connection.

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Managed private cloud

Dedicated, secure cloud setup.

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Enterprise scale & security

Built for scale and safety.

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Frequently asked questions

What are connectors?

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An API connector is a bunch of API methods that are needed to integrate with a specific cloud app. A connector allows exchanging data (pulling and sending) between your product and a third-party app. You can choose from our library of 1,000+ ready-to-use API connectors—the apps you can connect with.

What are Solutions?

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It is a unique feature of the Albato platform. Solutions allow you to easily group integrations by your customers' most frequent use cases. For example, you can create separate solutions for CRM integrations, e-commerce, or email marketing tools. Your customers will enjoy using pre-packaged "integration kits" geared to their specific business needs.

solutions screenshot

What are transactions?

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Unlike an API call, a transaction only counts when Albato successfully moves or modifies data within your automations. For example, if your automation has the action step to create a new deal in SalesForce, each created deal will use one transaction. Albato will not charge you for the trigger step, whereby it polls the SalesForce API for data changes. Transaction-based billing is more cost-effective for you. Most competitors charge for API calls, which are consumed much faster than transactions. On average, it takes 1 transaction to eat up as many as 4-5 API calls or more.

What if I want an app you don't currently have in your library?

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Fret not! Starting with the Standard Plan and up, we provide a service to deliver custom apps of your choice every month. Please remember that we can only integrate an app that has an accessible API with clear and detailed documentation.

Can you build me an integration marketplace from scratch?

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Yes, we can build you an app marketplace from A to Z and maintain it over its lifetime. Alternatively, we can populate your existing marketplace with our native integrations. You can choose from 1,000+ ready-to-use apps currently listed in our app library or ask us to develop custom apps of your choice.

Do I get charged each time my customers use native integrations?

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No. You get charged either for the number of active integrations (connectors) or for active users (your customers who use native integrations). The number of workflows and workflow steps for each integration or active user is unlimited.

What happens if I go over my monthly transaction limit?

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No need to worry. If you go over your limit, you can purchase additional transactions anytime. Alternatively, if you’ve been consistently going over your base limit, we can bump it up for a recurring extra fee.

Can I pass the integration costs on to my customers?

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It’s entirely up to you how you monetize integrations on your end. Some of our partners provide integrations for free to stand out from the competition, some charge their customers based on their integration usage, and some offer integrations as a feature on a more expensive price plan, thus motivating users to upgrade their subscription plans.

Can I allow my customers to set up custom automations?

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Yes. We can enable Albato automation builder for your end users so they can construct new workflows themselves using available apps, triggers, actions, and data points.

What do I need to get started with Albato Embedded?

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There are a few simple steps to get going:
  • We ask you to fill out a brief describing your use cases, requirements, and other essential details.
  • We agree on the list of integrations (the apps we will natively embed in your SaaS), the price plan, the SLA, and then get the Albato licensing agreement signed.
  • We build an API connector for your application with the necessary triggers, actions, data points, and other functions. Please note that your app must have an accessible API with clear and comprehensive documentation.
  • We set up integration templates with the apps you require and tailor them to your customers’ needs.
  • We set up and configure the iFrame (UI) for your integrations.
  • We provide you (and your team) initial training and onboarding before you make the embedded integrations available to your customers.
  • You and your customers can just put your feet up and enjoy top-notch integrations, along with our high-touch customer service. :)

Can you set up Single Sign-On (SSO) so my users don’t have to authenticate for embedded integrations?

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Yes, we can set up SSO for your application. However, your users will still have to authenticate and connect their accounts from third-party apps that we will integrate your product with.

What about data privacy and security?

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We store authentication data in encrypted form. There is also a stand-alone, highly secure server where the decryption keys are harbored. We store user data on AWS servers in the USA. Only a limited number of authorized employees have access to the data. They need it to be able to troubleshoot system failures and make sure the backups are working faultlessly. As per GDPR, you may opt out of recording and storing user data anytime. Feel free to check out our privacy policy https://albato.com/privacy

Can you white-label embedded integrations so my customers don’t know Albato is there?

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Yes, on higher subscription plans, we can white-label your integrations. The process may take a few weeks, as you'll need to create an authentication app for each connector you use. These apps are then reviewed by the respective third-party platforms (for example, a Shopify auth app must be reviewed by Shopify). Once approved, we’ll replace Albato with your brand at the connector authentication step. For a faster time to market, you can also use our gray-label auth app, Integration Hub — a solid workaround while you're building your branded authentication experience. Whichever path you choose, we’ll guide and support you at every step of the white-labeling process!

How long does it take Albato to implement native integrations?

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That largely depends on the number of apps you wish to connect, the complexity of your use cases, and the level of customization on the frontend side. On average, it may take up to 30-45 days for your integrations to go live.

Why do I need embedded integrations if I can just use Zapier instead?

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Relying 100% on third-party tools like Zapier can endanger the user experience of your customers. The major drawbacks of this approach are that your customers:
  • would have to leave your app and learn how to use Zapier
  • would have to sign up and pay for a third-party party tool on top of what they’re paying for your product
  • may run into technical issues or limitations on the Zapier end. In that case, they will be on their own dealing with their problems. They may even be unable to set up integrations with your product, and you will be unaware that they are getting stuck.
  • may not find the use cases they need in Zapier. There is no single “one-size-fits-all” integration tool that would satisfy everyone’s needs. Customers often want tailored functionality, and this is not Zapier’s forte.
  • may use Zapier to find out about your competitors and — if any of them have more automation templates, triggers, or actions available on Zapier—there is a big risk of your customers switching to a competitive product
All of the above can lead to a bad user experience being attributed back to your product! On the contrary, with native integrations, your customers won’t have to:
  • leave your app or pay extra for Zapier or any other third-party tool
  • get through a long learning curve—all embedded integrations will be fully tailored to your customers’ needs and use cases. These integrations will come ready to rock and roll, and your customers will immediately gain all of the advantages of a seamless user experience
  • go through the hassle of interacting with Zapier customer support—Albato will provide superb dedicated support to you and your customers

Will I have to enable Albato integrations for each of my customers manually?

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No, you won’t. We will create new users automatically and enable native integrations for them.

What is the Bulk data migration feature?

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Unlike real-time automations, bulk data migration allows your integrations to move historical data in bulk. Data migration may prove crucial if, for example, your customers want to migrate their contact base or analytics from a third-party app to your platform, or vice versa. Another widespread use case would be uploading customer audiences or subscription lists to marketing platforms.