An API connector is a bunch of API methods that are needed to integrate with a specific cloud app. A connector allows exchanging data (pulling and sending) between your product and a third-party app. You can choose from our library of 1,000+ ready-to-use API connectors—the apps you can connect with.

It is a unique feature of the Albato platform. Solutions allow you to easily group integrations by your customers' most frequent use cases. For example, you can create separate solutions for CRM integrations, e-commerce, or email marketing tools. Your customers will enjoy using pre-packaged "integration kits" geared to their specific business needs.

What are transactions?

Unlike an API call, a transaction only counts when Albato successfully moves or modifies data within your automations. For example, if your automation has the action step to create a new deal in SalesForce, each created deal will use one transaction. Albato will not charge you for the trigger step, whereby it polls the SalesForce API for data changes. Transaction-based billing is more cost-effective for you. Most competitors charge for API calls, which are consumed much faster than transactions. On average, it takes 1 transaction to eat up as many as 4-5 API calls or more.

What if I want an app you don't currently have in your library?

Fret not! Starting with the Standard Plan and up, we provide a service to deliver custom apps of your choice every month. Please remember that we can only integrate an app that has an accessible API with clear and detailed documentation.

Can you build me an integration marketplace from scratch?

Yes, we can build you an app marketplace from A to Z and maintain it over its lifetime. Alternatively, we can populate your existing marketplace with our native integrations. You can choose from 1,000+ ready-to-use apps currently listed in our app library or ask us to develop custom apps of your choice.

Do I get charged each time my customers use native integrations?

No. You get charged either for the number of active integrations (connectors) or for active users (your customers who use native integrations). The number of workflows and workflow steps for each integration or active user is unlimited.

What happens if I go over my monthly transaction limit?

No need to worry. If you go over your limit, you can purchase additional transactions anytime. Alternatively, if you’ve been consistently going over your base limit, we can bump it up for a recurring extra fee.

Can I pass the integration costs on to my customers?

It’s entirely up to you how you monetize integrations on your end. Some of our partners provide integrations for free to stand out from the competition, some charge their customers based on their integration usage, and some offer integrations as a feature on a more expensive price plan, thus motivating users to upgrade their subscription plans.

Can I allow my customers to set up custom automations?

Yes. We can enable Albato automation builder for your end users so they can construct new workflows themselves using available apps, triggers, actions, and data points.

What do I need to get started with Albato Embedded?

There are a few simple steps to get going: We ask you to fill out a brief describing your use cases, requirements, and other essential details. We agree on the list of integrations (the apps we will natively embed in your SaaS), the price plan, the SLA, and then get the Albato licensing agreement signed. We build an API connector for your application with the necessary triggers, actions, data points, and other functions. Please note that your app must have an accessible API with clear and comprehensive documentation. We set up integration templates with the apps you require and tailor them to your customers’ needs. We set up and configure the iFrame (UI) for your integrations. We provide you (and your team) initial training and onboarding before you make the embedded integrations available to your customers. You and your customers can just put your feet up and enjoy top-notch integrations, along with our high-touch customer service. :)

Can you set up Single Sign-On (SSO) so my users don’t have to authenticate for embedded integrations?

Yes, we can set up SSO for your application. However, your users will still have to authenticate and connect their accounts from third-party apps that we will integrate your product with.

What about data privacy and security?

We store authentication data in encrypted form. There is also a stand-alone, highly secure server where the decryption keys are harbored. We store user data on AWS servers in the USA. Only a limited number of authorized employees have access to the data. They need it to be able to troubleshoot system failures and make sure the backups are working faultlessly. As per GDPR, you may opt out of recording and storing user data anytime. Feel free to check out our privacy policy https://albato.com/privacy

Can you white-label embedded integrations so my customers don’t know Albato is there?

Yes, on higher subscription plans, we can white-label your integrations. The process may take a few weeks, as you'll need to create an authentication app for each connector you use. These apps are then reviewed by the respective third-party platforms (for example, a Shopify auth app must be reviewed by Shopify). Once approved, we’ll replace Albato with your brand at the connector authentication step. For a faster time to market, you can also use our gray-label auth app, Integration Hub — a solid workaround while you're building your branded authentication experience. Whichever path you choose, we’ll guide and support you at every step of the white-labeling process!

How long does it take Albato to implement native integrations?

That largely depends on the number of apps you wish to connect, the complexity of your use cases, and the level of customization on the frontend side. On average, it may take up to 30-45 days for your integrations to go live.

Why do I need embedded integrations if I can just use Zapier instead?

Relying 100% on third-party tools like Zapier can endanger the user experience of your customers. The major drawbacks of this approach are that your customers: would have to leave your app and learn how to use Zapier would have to sign up and pay for a third-party party tool on top of what they’re paying for your product may run into technical issues or limitations on the Zapier end. In that case, they will be on their own dealing with their problems. They may even be unable to set up integrations with your product, and you will be unaware that they are getting stuck. may not find the use cases they need in Zapier. There is no single “one-size-fits-all” integration tool that would satisfy everyone’s needs. Customers often want tailored functionality, and this is not Zapier’s forte. may use Zapier to find out about your competitors and — if any of them have more automation templates, triggers, or actions available on Zapier—there is a big risk of your customers switching to a competitive product All of the above can lead to a bad user experience being attributed back to your product! On the contrary, with native integrations, your customers won’t have to: leave your app or pay extra for Zapier or any other third-party tool get through a long learning curve—all embedded integrations will be fully tailored to your customers’ needs and use cases. These integrations will come ready to rock and roll, and your customers will immediately gain all of the advantages of a seamless user experience go through the hassle of interacting with Zapier customer support—Albato will provide superb dedicated support to you and your customers

Will I have to enable Albato integrations for each of my customers manually?

No, you won’t. We will create new users automatically and enable native integrations for them.

What is the Bulk data migration feature?

Unlike real-time automations, bulk data migration allows your integrations to move historical data in bulk. Data migration may prove crucial if, for example, your customers want to migrate their contact base or analytics from a third-party app to your platform, or vice versa. Another widespread use case would be uploading customer audiences or subscription lists to marketing platforms.

Embedded iPaaS for SaaS Self-serve for teams & individuals

Embedded iPaaS + AI Agentic Layer

Embed AI Agents connected to 1,000+ apps

Let your users complete any task without leaving your product. Boost retention and cut churn with native AI agents & integrations. Embed via iFrame, API, or MCP in weeks, not months.

4.6/5on G2 — High Performer & Regional Leader

SOC 2 Type II

99.9% uptime

White-label

Trusted by leading SaaS platforms

A reason for every stakeholder on the buying committee.

Make your product AI-native

Embed white-label, customer-facing AI agents connected to 1,000+ apps into your product. Let your users execute actions across their tech stack without leaving your platform.

Cut AI tokens & costs

Connect your existing AI agents to 1,000+ apps through Albato’s unified MCP. Stop wasting tokens on brittle MCPs and bloated APIs.

Govern AI agents at scale

Get full tool-level observability — every MCP call, retry, and error is tracked in one dashboard. Limit tools and set guardrails per tenant. Audit every AI action.

1,000+ pre-built tools, exposed as functions for your model. Zero OAuth code on your side.

1,000+ integrations, a white-label MCP, and an AI copilot. All embedded in your product.

Start with what your roadmap needs. Add the others as you grow.

Embed AI agents & 1,000+ native integrations in your SaaS

AI agents that work across your customers' CRM, marketing, sales, and support tools. White-labeled inside your product, with no third parties.

AI agents that run inside your customers' workflows.
20,000+ actions across GTM, CRM, HR, marketing, accounting, and productivity.
Solutions: one-click templates for your customers' common use cases.
Custom apps on demand. We build any connector you need.
Universal MCP: your agents reach all 1,000+ connectors through one protocol.

30-45 days to go live

Embed 1,000+ native integrations in your SaaS

One-click integrations for your customers' CRM, marketing, sales, and support tools. White-labeled inside your product, with no third parties.

1,000+ pre-built connectors across CRM, HR, marketing, sales, finance, and productivity.
White-label iFrame or Universal API: ship our ready-made builder, or call any trigger and action directly from your own UI.
Solutions and custom apps: pre-packaged templates for common use cases, plus any connector we build on demand.

30-45 days to go live

A chat copilot that builds integrations for your customers

Your customers describe what they want to automate in any language. The copilot handles the apps, triggers, field mapping, and workflow setup behind the scenes.

Natural-language automation builder embedded directly into your product.
Conversational workflow building in AI chat.
A "vibe coding" look & feel in your product that wows prospects during sales demos.
Perfect self-serve for your users. Fewer setup calls and support tickets for your team.

Self-serve, in any language

Three layers. One platform. One dedicated team.

Start with what your roadmap needs today. Add more as you grow. Get 1,000+ connectors and AI agents backed by a dedicated team of professionals who help you scale your business.

Proven reliability at enterprise scale

20,000+

Active embedded users

1B+

API calls per month

99.99%

Success rate

1,000+

Ready-to-use apps

You ship the product.We run the integration & agentic stack underneath.

Seven layers your engineers don't have to build, ship, or maintain.

One drop-in stack. Seven layers your team doesn't have to maintain.

Albato sits behind your UI as a single, multi-tenant platform. Your engineers integrate once. Your customers experience native, branded integrations and AI agents acting across their tools.

One embed, full multi-tenancy support. Per-customer OAuth, scopes, and data isolation.
Hot-swappable LLMs. Your customers can move from ChatGPT to Claude or Gemini in one click.
Connector reliability. We track API changes across 1,000+ apps so your agents don't break overnight.
Built for enterprise visibility. Every agent action is logged, with 60-day retention and GDPR-compliant opt-out.

your layer

Your Product UI

chat, copilots, integration builder

Albato layer

Copilot

natural-language flow builder

AI agentic layer

with MCP server

Workflow engine

retries, idempotency, schedules

1,000+ connectors

maintained for you

Auth orchestration

OAuth, scopes, refresh

Embedded UI components

white-label

SOC 2 + tenant isolation

compliance baked in

Pass procurement on the first review.

Enterprise controls baked in. The answers your security team is about to ask, ready before they finish the question.

SOC 2 Type 2

Annual independent audits. Full report available under NDA.

GDPR compliant

Connector data is never analyzed or stored. Automation logs retained 60 days, with opt-out available.

Encryption

AES-256 at rest. TLS 1.2/1.3 in transit. Decryption keys held on a separate secure server.

Per-tenant isolation

Each end user’s OAuth tokens are stored independently. Tenant boundaries enforced across all calls.

AWS multi-zone infrastructure

Multi-zone deployment across 2 availability zones. VPN-only hosting access. Authorized personnel only.

99.9% uptime SLA

Production integration engine with built-in retry logic, error handling, and monitoring.

Penetration testing

Regular independent third-party testing. OWASP coding standards. SAST in the development lifecycle.

Build it yourself: 4–7 months and ~$150K.Buy from Albato: 30 days from $5,000/mo.

What it really takes to build integrations in-house. What you skip with Albato.

Metric

Building it yourself

Albato Embedded

Time to go live

~4–7 months for a handful of enterprise-ready integrations.

30–45 days to go live.

Engineering cost (Y1)

~$200,000+ in engineering.

From $5K/mo. Public pricing. Cancel anytime.

Connector breadth

5–10 integrations on launch. Then you stall.

1,000+ connectors from day one.

Maintenance

API changes, deprecations, OAuth refreshes. Every week. Forever.

We track and update across 1,000+ apps. You ship features.

Multi-tenant security

Build OAuth scoping, isolation, and audit from scratch.

Inherited. SOC 2 Type 2, GDPR, AES-256 encryption.

Multi-LLM portability

Vendor lock-in. Re-write to switch.

BYO LLM. Swap models without breaking anything.

Building it yourself

Albato Embedded

Time to go live~4–7 months for a handful of enterprise-ready integrations.

Time to go live30–45 days to go live.

Engineering cost (Y1)~$200,000+ in engineering.

Engineering cost (Y1)From $5K/mo. Public pricing. Cancel anytime.

Connector breadth5–10 integrations on launch. Then you stall.

Connector breadth1,000+ connectors from day one.

MaintenanceAPI changes, deprecations, OAuth refreshes. Every week. Forever.

MaintenanceWe track and update across 1,000+ apps. You ship features.

Multi-tenant securityBuild OAuth scoping, isolation, and audit from scratch.

Multi-tenant securityInherited. SOC 2 Type 2, GDPR, AES-256 encryption.

Multi-LLM portabilityVendor lock-in. Re-write to switch.

Multi-LLM portabilityBYO LLM. Swap models without breaking anything.

“We needed integrations with major e-commerce platforms in Brazil. Albato delivered tailor-made native connectors with Loja Integrada, Nuvemshop, VTEX, and WooCommerce. We are happy about our partnership. Thank you, Albato, for your efforts in delivering complex native integrations to our app marketplace.”

Bruno Ghisi

Co-founder & CTO at RD Station

Saved on dev

$150K

Retention

+73%

The questions every buying committee asks first.

Do I have to use the AI agent layer?

Not at all. Many partners start with the integration layer alone and add the agent later. Same platform, three integration models. Pick what you need, when you need it.

How is this different from Composio, Arcade, or Pica?

Composio, Arcade, and Pica are developer tool catalogs. Albato is an embeddable product. You ship your customers a finished, white-label experience: 1,000+ connectors, multi-tenant auth, SOC 2 Type 2. Not a developer SDK to integrate.

Can I bring my own LLM?

Yes. OpenAI, Anthropic, Bedrock, Azure, or self-hosted. Albato is the tool layer underneath. The reasoning stays with your model.

What if a connector we need isn't on the list?

Fret not! We build it for you. Custom connectors typically ship in under 2 weeks, with 2 per month built by us on Pro and above. No extra per-build fee.

How is this different from Paragon, Workato Embedded, or Tray?

Classic embedded iPaaS connects apps. Albato runs the AI agent that uses them. Plus our pricing is public, onboarding takes 30–45 days, and you get a dedicated PM, CSM, and API engineer on every plan.

Is my customers' data safe?

Yes. SOC 2 Type 2 audited annually, GDPR compliant, AES-256 at rest, TLS 1.2/1.3 in transit. Each end user's OAuth tokens are stored independently and never cross tenant boundaries. EU/US data residency available on Custom plans. Full SOC 2 report under NDA.

Is it really white-label?

End to end. Your brand, your domain, your UI. Your customers don't see "Albato" anywhere, including OAuth consent screens. Gray-label "Integration Hub" available for faster launches on Pro and above.

Do you support MCP and modern agent frameworks?

Yes. Albato exposes its tool catalog as an MCP server, so any MCP-compatible agent (Claude, custom frameworks, in-product copilots) can call our tools natively. Headless API and iFrame integration models also available, so you pick what fits your product.

See 1,000+ integrations and an AI agent running in your product.

30 minutes is enough to scope an embed. We'll walk you through a live tenant with native integrations and an AI agent acting across them.

Embed AI Agents connected to 1,000+ apps

Trusted by leading SaaS platforms

A reason for every stakeholder on the buying committee.

Make your product AI-native

Cut AI tokens & costs

Govern AI agents at scale

Win enterprise customers

Put your product on the AI map

Improve your bottom line

Become the AI hub

Keep your team focused on core product

Reduce engineering overhead

Secure & compliant AI

Boost product stickiness with AI agents

Turn customer requests into product wins

Enable a more AI-native product experience

Turn integrations into closed-won deals

Give prospects a stronger AI story

Turn AI and integrations into a retention engine