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Google Ads and ServiceNow integration

Q: Why is Albato the best alternative to Zapier for integrating Google Ads and ServiceNow?

Albato is the best alternative to Zapier because it’s about 30% cheaper, making it perfect for small businesses, startups, and entrepreneurs who want to save money on automation tools. Unlike other automation platforms, Albato has preserved its original no-code approach, so you don’t need any technical skills to set up automations between Google Ads and ServiceNow. It’s super easy to use, and you can create powerful workflows without the hassle.What really sets Albato apart is its excellent customer support — you get real people helping you, no matter which plan you’re on. So if you're looking for a more affordable, user-friendly solution for integrating Google Ads and ServiceNow, Albato is the way to go!

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With Albato, you can easily integrate ServiceNow with Google Ads using an intuitive no-code builder. Whether you want to sync ServiceNow with Google Ads or connect ServiceNow to Google Ads, our platform makes it simple.

How to Connect Google Ads to ServiceNow

Create powerful Google Ads integration with ServiceNow in just a few simple steps.

STEP 1

Connect Google Ads to ServiceNow

To connect ServiceNow to Google Ads, log in to Albato, select both apps, and follow the easy setup prompts. Integrate Google Ads with ServiceNow with just a few clicks!

Google Ads

Select a Trigger

STEP 2

Create workflow for ServiceNow and Google Ads integration

Decide what happens when you sync Google Ads with ServiceNow—set up triggers in one app to automatically initiate actions in the other.

Trigger

Action

STEP 3

Sync Google Ads with ServiceNow data

Select which data to transfer when you integrate ServiceNow with Google Ads—customize how your apps exchange information.

Synс data

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Triggers and actions for ServiceNow and Google Ads integration

In Google Ads and ServiceNow integration triggers start workflows when something happens, while actions make changes in response.

Triggers 4

Lead form extensions

Triggers

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Ad expenses

Triggers

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New Record

Triggers

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Update Record

Triggers

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Actions 6

Add users to custom audience

Actions

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Send offline conversions

Actions

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Create record

Actions

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Custom API request

Actions

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Make your integration smarter with AI

Enhance your ServiceNow and Google Ads integration using AI. Extract, condense, and transform your data with top AI models such as OpenAI, Claude AI, Jasper AI and more.

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Connect Google Ads to ServiceNow to link essential parts of your business

When you connect Google Ads to ServiceNow, you can automate processes for any business size or industry. Here's how different companies integrate Google Ads with ServiceNow using Albato.

New lead submits form

Create New Contact

Check сompany size

Send a welcome message

Never miss a lead or deal again!

Automate your entire lead journey from the first contact to the closed deal. While competitors lose prospects in routine tasks, your team will stay ahead by handling every lead—even during peak times.

ServiceNow integration with Google Ads

Google Ads

Unlock the full potential of your advertising efforts by integrating Google Ads with Albato, enabling connections to over 600 popular applications, including ActiveCampaign. This powerful integration allows you to automate crucial advertising actions like adding users to custom audiences and sending offline conversions directly through Google Ads' API. Seamlessly connect your Google Ads account to ActiveCampaign to enhance lead nurturing and follow-up strategies based on triggers such as ad expenses and lead form extensions. With Albato, streamline your workflow, ensuring your advertising and marketing efforts are perfectly synchronized for maximum impact and efficiency.

ServiceNow

Integrate ServiceNow with over 800 applications on Albato to streamline your IT operations and automate key business processes. Actions like "Create Record" and "Update Record" allow you to easily manage data and sync it across systems. With ServiceNow integrations and detailed API documentation, you can tailor your workflows, automate repetitive tasks, and ensure seamless connectivity between your tools, improving operational efficiency and productivity.

Learn how to connect ServiceNow to Google Ads

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Google Ads: How to track offline conversions

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How to connect ServiceNow with 800+ apps: Complete Guide to ServiceNow integrations | 2025

Discover how to seamlessly integrate ServiceNow with Albato to automate your business processes, enhance productivity, and enable real-time data synchronization. This comprehensive guide covers everything from basic setup to advanced workflows, helping you maximize the potential of your ServiceNow integration.

Frequently asked questions about Google Ads and ServiceNow Integration

Why is Albato the best alternative to Zapier for integrating Google Ads and ServiceNow?

Albato is the best alternative to Zapier because it’s about 30% cheaper, making it perfect for small businesses, startups, and entrepreneurs who want to save money on automation tools. Unlike other automation platforms, Albato has preserved its original no-code approach, so you don’t need any technical skills to set up automations between Google Ads and ServiceNow. It’s super easy to use, and you can create powerful workflows without the hassle.

What really sets Albato apart is its excellent customer support — you get real people helping you, no matter which plan you’re on. So if you're looking for a more affordable, user-friendly solution for integrating Google Ads and ServiceNow, Albato is the way to go!

Does Google Ads integrate with ServiceNow on the free plan?

Yes, you can integrate Google Ads with ServiceNow using Albato's free plan. Upon registration, you receive a 7-day trial with full access to all features, allowing you to set up and test your ServiceNow and Google Ads integration without limitations. After the trial, the free plan provides 100 transactions and up to 5 active automations, enabling you to maintain your Google Ads ServiceNow integration at no cost.

How to connect ServiceNow to Google Ads for scheduled syncs?

To sync ServiceNow with Google Ads on a scheduled basis, Albato offers flexible scheduling options for your integrations. Whether you need data synchronization or workflow triggers at specific times, days of the week, or custom intervals, you can achieve this easily using API triggers. Simply configure the “Set Schedule” option to define the desired frequency—hourly, on specific weekdays, on selected days of the month, or through a fully customized schedule. Additionally, Albato provides the Scheduled Trigger, which allows you to activate your scenario according to your personalized timetable. This makes Google Ads integration with ServiceNow seamless and tailored to your specific needs.

Does Google Ads integrate with ServiceNow in real time?

Yes, Google Ads integrates with ServiceNow in real time using Albato's flexible trigger system. This system supports two types of triggers: Webhook Triggers and API Triggers.
Webhook Triggers: These triggers activate your Google Ads integration with ServiceNow instantly when a specified event occurs in the source application. They enable immediate data transfer and real-time synchronization between your applications.
API Triggers: These triggers poll your system for new events at regular intervals—every 15 minutes, 10 minutes, or as frequently as every minute, depending on your subscription plan. While not instantaneous, they provide near real-time Google Ads and ServiceNow integration.
You can identify the type of trigger by specific icons during the automation setup process in Albato. This allows you to choose the most suitable method for your ServiceNow integration with Google Ads, ensuring your workflows operate according to your requirements.

How to connect Google Ads to ServiceNow?

Setting up an integration between Google Ads and ServiceNow on Albato is simple and requires no technical skills. Just follow these steps:

Log in to your Albato account. If you don’t have one yet, sign up — it's quick and easy.
Go to the Integrations section and select Google Ads and ServiceNow from the list of available apps.
Choose triggers and actions. You’ll need to define an event in Google Ads (the trigger) that will cause an action in ServiceNow, such as sending data or creating an entry.
Map the fields. Use Albato’s data mapping tool to match specific fields between Google Ads and ServiceNow, ensuring accurate data transfer.

Once the integration is live, data will flow seamlessly between Google Ads and ServiceNow, automating your workflows and saving you time.

How to connect Google Ads to ServiceNow to sync historical data?

To sync Google Ads with ServiceNow and transfer historical data, Albato provides a dedicated Migration Mode. This feature allows you to retrieve and send data from past periods, unlike real-time synchronization, which triggers automation only for new events occurring after setup.
With Migration Mode, you can configure the transfer of data from any desired timeframe—whether for all historical records or through periodic migrations. To check if Migration Mode is available for your ServiceNow integration with Google Ads, log in to your Albato account, select the trigger event for your app, and look for the Migration Mode icon. If it's not visible or you need further clarification, feel free to contact our customer support team for assistance.

How to connect ServiceNow to Google Ads for two-way synchronization?

To integrate ServiceNow with Google Ads for two-way synchronization, Albato uses a system of triggers and actions. You can link Google Ads to ServiceNow by setting up two separate automations. The first automation sent data from Google Ads to ServiceNow. For instance, when a record is created or updated in Google Ads, the automation ensures the changes are reflected in ServiceNow. The second automation works in reverse, updating Google Ads when changes occur in ServiceNow.
To avoid infinite loops or duplicate updates, apply filters—such as updating only when specific data changes—and use unique record identifiers. This approach ensures seamless ServiceNow Google Ads integration and keeps your data consistent across both platforms.

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Google Ads and ServiceNow integration

Trusted by over 110,000 users

How Albato works

How to Connect Google Ads to ServiceNow

Connect Google Ads to ServiceNow

Create workflow for ServiceNow and Google Ads integration

Sync Google Ads with ServiceNow data

Integrate Google Ads with ServiceNow now!

Triggers and actions for ServiceNow and Google Ads integration

Lead form extensions

Ad expenses

New Record

Update Record

Add users to custom audience

Send offline conversions

Create record

Custom API request

Make your integration smarter with AI

Start with Google Ads and ServiceNow integration templates!

Integrate ServiceNow with Google Ads to harness the power of automation!

Connect Google Ads to ServiceNow to link essential parts of your business

Never miss a lead or deal again!

ServiceNow integration with Google Ads

Google Ads

ServiceNow

Learn how to connect ServiceNow to Google Ads

Google Ads: How to track offline conversions

Frequently asked questions about Google Ads and ServiceNow Integration

Build your integration for free!