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Facebook Conversions API and Google Ads integration

Q: Why is Albato the best alternative to Zapier for integrating Facebook Conversions API and Google Ads?

Albato is the best alternative to Zapier because it’s about 30% cheaper, making it perfect for small businesses, startups, and entrepreneurs who want to save money on automation tools. Unlike other automation platforms, Albato has preserved its original no-code approach, so you don’t need any technical skills to set up automations between Facebook Conversions API and Google Ads. It’s super easy to use, and you can create powerful workflows without the hassle.What really sets Albato apart is its excellent customer support — you get real people helping you, no matter which plan you’re on. So if you're looking for a more affordable, user-friendly solution for integrating Facebook Conversions API and Google Ads, Albato is the way to go!

Build smart, no-code workflows with Facebook Conversions API and Google Ads using triggers, actions, and AI logic—automate any process in minutes.

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Super easy platform for automations. It's very easy to use. UX and UI is clean and not confusing as other similar apps.

David K.

Triggers and actions for Google Ads and Facebook Conversions API integration

In Facebook Conversions API and Google Ads integration triggers start workflows when something happens, while actions make changes in response.

Triggers 2

Lead form extensions

Triggers

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Ad expenses

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Actions 3

Send event

Actions

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Send offline conversions

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Add users to custom audience

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What users say about Albato

Great Zapier Alternative. Albato has great potential and offers an incredibly generous deal right now.

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A good alternative to zapier, make and IFTT. I like the prices they are really cheap compared to the other companies. The support team and the documentation is on point. The UI and the automations possible are what I love most about Albato.

Rida Z.

G2 reviews

Super easy platform for automations. It's very easy to use. UX and UI is clean and not confusing as other similar apps.

David K.

G2 reviews

A tool which is best fit for Automation newbie! The integration of Slack and Calendly has been a game-changer for our team, allowing us to efficiently close more deals.

Keith T.

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How to Connect Facebook Conversions API to Google Ads

Create powerful Facebook Conversions API integration with Google Ads in just a few simple steps.

STEP 1

Connect Facebook Conversions API to Google Ads

Log in to Albato, select Facebook Conversions API and Google Ads, and follow the quick setup steps—no coding required. Integrate Facebook Conversions API with Google Ads with just a few clicks!

STEP 2

Build a workflow for your Facebook Conversions API and Google Ads integration

Define what should happen in one app when something changes in the other. Create a seamless workflow that runs on autopilot.

Trigger

Actions

STEP 3

Map your data

Pick the fields you want to transfer between Facebook Conversions API and Google Ads. Customize the data flow to match your process.

Synс data

Launch your integration!

Start your FREE 7-day trial to activate the Facebook Conversions API + Google Ads integration and access all premium features.

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Albato offers a straightforward solution for integrating the Facebook Conversions API with Google Ads, streamlining the process of tracking and optimizing your ad campaigns across both platforms. Albato is a versatile platform that simplifies the integration of various applications, making it easy to connect and automate workflows without requiring deep technical knowledge. Through its automation builder, Albato enables the setting up of triggers — events that start an automation — and actions, which are the tasks performed in response to those triggers. An example of how this integration can work is by utilizing Facebook's Conversions API to send event data to Google Ads. When a specific event is recorded on Facebook through the "Send event" action (such as a purchase or sign-up), this can trigger an action in Google Ads, like "Add users to custom audience" or "Send offline conversions." This ensures that your audience targeting in Google Ads is continually refined based on the conversion data received from Facebook, enabling more personalized and effective ad campaigns. This seamless connection between Facebook and Google Ads through Albato enhances your ability to maximize ad performance and ROI across both platforms.

Google Ads integration with Facebook Conversions API

Facebook Conversions API

Leverage the Facebook Conversions API integration via Albato to connect with over 1,000+ popular applications, including Google Sheets, Google Calendar, Slack, Salesforce, Microsoft Teams, QuickBooks Online, Typeform, HubSpot, Shopify, and Squarespace. This powerful integration allows you to automate the action of sending events directly to Facebook's servers, bypassing common hurdles like cookie blocking and ad-blockers. With the Facebook Conversions API, you gain a more reliable method to measure ad performance and understand the customer journey from discovery to conversion across both online and offline realms. Enhance event matching and optimize your digital advertising strategy for better results and reduced costs.

Google Ads

Unlock the full potential of your advertising efforts by integrating Google Ads with Albato, enabling connections to over 1,000+ popular applications, including ActiveCampaign. This powerful integration allows you to automate crucial advertising actions like adding users to custom audiences and sending offline conversions directly through Google Ads' API. Seamlessly connect your Google Ads account to ActiveCampaign to enhance lead nurturing and follow-up strategies based on triggers such as ad expenses and lead form extensions. With Albato, streamline your workflow, ensuring your advertising and marketing efforts are perfectly synchronized for maximum impact and efficiency.

Learn how to connect Google Ads to Facebook Conversions API

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How to Connect Facebook Conversions API to Albato

Albato lets you connect Facebook Conversions API with the most popular apps, so you can automate your work.

Frequently asked questions about Facebook Conversions API and Google Ads Integration

Why is Albato the best alternative to Zapier for integrating Facebook Conversions API and Google Ads?

Albato is the best alternative to Zapier because it’s about 30% cheaper, making it perfect for small businesses, startups, and entrepreneurs who want to save money on automation tools. Unlike other automation platforms, Albato has preserved its original no-code approach, so you don’t need any technical skills to set up automations between Facebook Conversions API and Google Ads. It’s super easy to use, and you can create powerful workflows without the hassle.

What really sets Albato apart is its excellent customer support — you get real people helping you, no matter which plan you’re on. So if you're looking for a more affordable, user-friendly solution for integrating Facebook Conversions API and Google Ads, Albato is the way to go!

Does Facebook Conversions API integrate with Google Ads on the free plan?

Yes, you can integrate Facebook Conversions API with Google Ads using Albato's free plan. Upon registration, you receive a 7-day trial with full access to all features, allowing you to set up and test your Google Ads and Facebook Conversions API integration without limitations. After the trial, the free plan provides 100 transactions and up to 5 active automations, enabling you to maintain your Facebook Conversions API Google Ads integration at no cost.

How to connect Google Ads to Facebook Conversions API for scheduled syncs?

To sync Google Ads with Facebook Conversions API on a scheduled basis, Albato offers flexible scheduling options for your integrations. Whether you need data synchronization or workflow triggers at specific times, days of the week, or custom intervals, you can achieve this easily using API triggers. Simply configure the “Set Schedule” option to define the desired frequency—hourly, on specific weekdays, on selected days of the month, or through a fully customized schedule. Additionally, Albato provides the Scheduled Trigger, which allows you to activate your scenario according to your personalized timetable. This makes Facebook Conversions API integration with Google Ads seamless and tailored to your specific needs.

Does Facebook Conversions API integrate with Google Ads in real time?

Yes, Facebook Conversions API integrates with Google Ads in real time using Albato's flexible trigger system. This system supports two types of triggers: Webhook Triggers and API Triggers.
Webhook Triggers: These triggers activate your Facebook Conversions API integration with Google Ads instantly when a specified event occurs in the source application. They enable immediate data transfer and real-time synchronization between your applications.
API Triggers: These triggers poll your system for new events at regular intervals—every 15 minutes, 10 minutes, or as frequently as every minute, depending on your subscription plan. While not instantaneous, they provide near real-time Facebook Conversions API and Google Ads integration.
You can identify the type of trigger by specific icons during the automation setup process in Albato. This allows you to choose the most suitable method for your Google Ads integration with Facebook Conversions API, ensuring your workflows operate according to your requirements.

How to connect Facebook Conversions API to Google Ads?

Setting up an integration between Facebook Conversions API and Google Ads on Albato is simple and requires no technical skills. Just follow these steps:

Log in to your Albato account. If you don’t have one yet, sign up — it's quick and easy.
Go to the Integrations section and select Facebook Conversions API and Google Ads from the list of available apps.
Choose triggers and actions. You’ll need to define an event in Facebook Conversions API (the trigger) that will cause an action in Google Ads, such as sending data or creating an entry.
Map the fields. Use Albato’s data mapping tool to match specific fields between Facebook Conversions API and Google Ads, ensuring accurate data transfer.

Once the integration is live, data will flow seamlessly between Facebook Conversions API and Google Ads, automating your workflows and saving you time.

How to connect Facebook Conversions API to Google Ads to sync historical data?

To sync Facebook Conversions API with Google Ads and transfer historical data, Albato provides a dedicated Migration Mode. This feature allows you to retrieve and send data from past periods, unlike real-time synchronization, which triggers automation only for new events occurring after setup.
With Migration Mode, you can configure the transfer of data from any desired timeframe—whether for all historical records or through periodic migrations. To check if Migration Mode is available for your Google Ads integration with Facebook Conversions API, log in to your Albato account, select the trigger event for your app, and look for the Migration Mode icon. If it's not visible or you need further clarification, feel free to contact our customer support team for assistance.

How to connect Google Ads to Facebook Conversions API for two-way synchronization?

To integrate Google Ads with Facebook Conversions API for two-way synchronization, Albato uses a system of triggers and actions. You can link Facebook Conversions API to Google Ads by setting up two separate automations. The first automation sent data from Facebook Conversions API to Google Ads. For instance, when a record is created or updated in Facebook Conversions API, the automation ensures the changes are reflected in Google Ads. The second automation works in reverse, updating Facebook Conversions API when changes occur in Google Ads.
To avoid infinite loops or duplicate updates, apply filters—such as updating only when specific data changes—and use unique record identifiers. This approach ensures seamless Google Ads Facebook Conversions API integration and keeps your data consistent across both platforms.

Build your automation for free!

Get started

Facebook Conversions API and Google Ads integration

Clear pricing with no hidden fees

Efficient transaction management = lower costs

Move your historical data in just a few clicks

Talk to support that actually helps—fast

Trusted by 10,000+ teams around the world

Triggers and actions for Google Ads and Facebook Conversions API integration

Lead form extensions

Ad expenses

Send event

Send offline conversions

Add users to custom audience

What users say about Albato

How to Connect Facebook Conversions API to Google Ads

Connect Facebook Conversions API to Google Ads

Build a workflow for your Facebook Conversions API and Google Ads integration

Map your data

How does the integration with Facebook Conversions API and Google Ads works in Albato?

Google Ads integration with Facebook Conversions API

Facebook Conversions API

Google Ads

Learn how to connect Google Ads to Facebook Conversions API

How to Connect Facebook Conversions API to Albato

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Frequently asked questions about Facebook Conversions API and Google Ads Integration

Why is Albato the best alternative to Zapier for integrating Facebook Conversions API and Google Ads?

Does Facebook Conversions API integrate with Google Ads on the free plan?

How to connect Google Ads to Facebook Conversions API for scheduled syncs?

Does Facebook Conversions API integrate with Google Ads in real time?

How to connect Facebook Conversions API to Google Ads?

How to connect Facebook Conversions API to Google Ads to sync historical data?

How to connect Google Ads to Facebook Conversions API for two-way synchronization?

Build your automation for free!