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Facebook and Google Ads integration

Q: Why is Albato the best alternative to Zapier for integrating Facebook and Google Ads?

Albato is the best alternative to Zapier because it’s about 30% cheaper, making it perfect for small businesses, startups, and entrepreneurs who want to save money on automation tools. Unlike other automation platforms, Albato has preserved its original no-code approach, so you don’t need any technical skills to set up automations between Facebook and Google Ads. It’s super easy to use, and you can create powerful workflows without the hassle.What really sets Albato apart is its excellent customer support — you get real people helping you, no matter which plan you’re on. So if you're looking for a more affordable, user-friendly solution for integrating Facebook and Google Ads, Albato is the way to go!

Albato simplifies the integration process between Facebook and Google Ads, streamlining your advertising efforts across both platforms. Albato is a user-friendly platform designed to connect various applications, enabling effortless automation and integration without the need for deep technical knowledge. Through its automation builder, Albato allows the setting up of triggers (events that kickstart automation) and actions (tasks executed following a trigger), making it easy to automate workflows between apps. For example, you could leverage Albato to enhance your advertising strategy by connecting Facebook and Google Ads. A practical integration could be using Facebook's "Lead Ads (webhook)" as a trigger. Whenever a lead is captured through Facebook, it could trigger an action in Google Ads, such as "Send offline conversions", automatically synchronizing your lead generation efforts and optimizing your ad spend across both platforms. This connection ensures a cohesive and efficient advertising strategy, maximizing your ROI and keeping your audiences engaged across the digital landscape.

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How Albato works

With Albato, you can easily integrate Google Ads with Facebook using an intuitive no-code builder. Whether you want to sync Google Ads with Facebook or connect Google Ads to Facebook, our platform makes it simple.

How to Connect Facebook to Google Ads

Create powerful Facebook integration with Google Ads in just a few simple steps.

STEP 1

Connect Facebook to Google Ads

To connect Google Ads to Facebook, log in to Albato, select both apps, and follow the easy setup prompts. Integrate Facebook with Google Ads with just a few clicks!

Facebook

Select a Trigger

STEP 2

Create workflow for Google Ads and Facebook integration

Decide what happens when you sync Facebook with Google Ads—set up triggers in one app to automatically initiate actions in the other.

Trigger

Action

STEP 3

Sync Facebook with Google Ads data

Select which data to transfer when you integrate Google Ads with Facebook—customize how your apps exchange information.

Synс data

Integrate Facebook with Google Ads now!

Start FREE 7-day trial to connect Google Ads to Facebook and unlock all premium features!

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Triggers and actions for Google Ads and Facebook integration

In Facebook and Google Ads integration triggers start workflows when something happens, while actions make changes in response.

Triggers 7

Lead Ad(Deprecated)

Triggers

Try Facebook integrations!

Ad expenses

Triggers

Try Facebook integrations!

Lead form extensions

Triggers

Try Google Ads integrations!

Ad expenses

Triggers

Try Google Ads integrations!

Actions 4

Find ad by id

Actions

Try Facebook integrations!

Add users to custom audience

Actions

Try Facebook integrations!

Send offline conversions

Actions

Try Google Ads integrations!

Add users to custom audience

Actions

Try Google Ads integrations!

Make your integration smarter with AI

Enhance your Google Ads and Facebook integration using AI. Extract, condense, and transform your data with top AI models such as OpenAI, Claude AI, Jasper AI and more.

Connect Facebook to Google Ads to link essential parts of your business

When you connect Facebook to Google Ads, you can automate processes for any business size or industry. Here's how different companies integrate Facebook with Google Ads using Albato.

New lead submits form

Create New Contact

Check сompany size

Send a welcome message

Never miss a lead or deal again!

Automate your entire lead journey from the first contact to the closed deal. While competitors lose prospects in routine tasks, your team will stay ahead by handling every lead—even during peak times.

Google Ads integration with Facebook

Facebook

Harness the power of Facebook integration via Albato to connect your Facebook lead campaigns with over 800+ popular applications, streamlining your marketing and CRM processes. This integration enables businesses to automate the flow of leads from Facebook Lead Ads directly into CRM systems and marketing tools such as Sendinblue, Google Calendar, Zoho CRM, ActiveCampaign, Mailchimp, Pipedrive, Google Sheets, Slack, Salesforce, and Intercom. Utilize actions like adding users to custom audiences and sending offline events, coupled with triggers such as Lead Ads webhooks, to enhance your Facebook advertising strategy. With Albato's API, integrating Facebook leads into your CRM and marketing platforms becomes effortless, ensuring that no lead is left behind and every ad spend is optimized for maximum ROI.

Google Ads

Unlock the full potential of your advertising efforts by integrating Google Ads with Albato, enabling connections to over 800+ popular applications, including ActiveCampaign. This powerful integration allows you to automate crucial advertising actions like adding users to custom audiences and sending offline conversions directly through Google Ads' API. Seamlessly connect your Google Ads account to ActiveCampaign to enhance lead nurturing and follow-up strategies based on triggers such as ad expenses and lead form extensions. With Albato, streamline your workflow, ensuring your advertising and marketing efforts are perfectly synchronized for maximum impact and efficiency.

Learn how to connect Google Ads to Facebook

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Frequently asked questions about Facebook and Google Ads Integration

Why is Albato the best alternative to Zapier for integrating Facebook and Google Ads?

Albato is the best alternative to Zapier because it’s about 30% cheaper, making it perfect for small businesses, startups, and entrepreneurs who want to save money on automation tools. Unlike other automation platforms, Albato has preserved its original no-code approach, so you don’t need any technical skills to set up automations between Facebook and Google Ads. It’s super easy to use, and you can create powerful workflows without the hassle.

What really sets Albato apart is its excellent customer support — you get real people helping you, no matter which plan you’re on. So if you're looking for a more affordable, user-friendly solution for integrating Facebook and Google Ads, Albato is the way to go!

Does Facebook integrate with Google Ads on the free plan?

Yes, you can integrate Facebook with Google Ads using Albato's free plan. Upon registration, you receive a 7-day trial with full access to all features, allowing you to set up and test your Google Ads and Facebook integration without limitations. After the trial, the free plan provides 100 transactions and up to 5 active automations, enabling you to maintain your Facebook Google Ads integration at no cost.

How to connect Google Ads to Facebook for scheduled syncs?

To sync Google Ads with Facebook on a scheduled basis, Albato offers flexible scheduling options for your integrations. Whether you need data synchronization or workflow triggers at specific times, days of the week, or custom intervals, you can achieve this easily using API triggers. Simply configure the “Set Schedule” option to define the desired frequency—hourly, on specific weekdays, on selected days of the month, or through a fully customized schedule. Additionally, Albato provides the Scheduled Trigger, which allows you to activate your scenario according to your personalized timetable. This makes Facebook integration with Google Ads seamless and tailored to your specific needs.

Does Facebook integrate with Google Ads in real time?

Yes, Facebook integrates with Google Ads in real time using Albato's flexible trigger system. This system supports two types of triggers: Webhook Triggers and API Triggers.
Webhook Triggers: These triggers activate your Facebook integration with Google Ads instantly when a specified event occurs in the source application. They enable immediate data transfer and real-time synchronization between your applications.
API Triggers: These triggers poll your system for new events at regular intervals—every 15 minutes, 10 minutes, or as frequently as every minute, depending on your subscription plan. While not instantaneous, they provide near real-time Facebook and Google Ads integration.
You can identify the type of trigger by specific icons during the automation setup process in Albato. This allows you to choose the most suitable method for your Google Ads integration with Facebook, ensuring your workflows operate according to your requirements.

How to connect Facebook to Google Ads?

Setting up an integration between Facebook and Google Ads on Albato is simple and requires no technical skills. Just follow these steps:

Log in to your Albato account. If you don’t have one yet, sign up — it's quick and easy.
Go to the Integrations section and select Facebook and Google Ads from the list of available apps.
Choose triggers and actions. You’ll need to define an event in Facebook (the trigger) that will cause an action in Google Ads, such as sending data or creating an entry.
Map the fields. Use Albato’s data mapping tool to match specific fields between Facebook and Google Ads, ensuring accurate data transfer.

Once the integration is live, data will flow seamlessly between Facebook and Google Ads, automating your workflows and saving you time.

How to connect Facebook to Google Ads to sync historical data?

To sync Facebook with Google Ads and transfer historical data, Albato provides a dedicated Migration Mode. This feature allows you to retrieve and send data from past periods, unlike real-time synchronization, which triggers automation only for new events occurring after setup.
With Migration Mode, you can configure the transfer of data from any desired timeframe—whether for all historical records or through periodic migrations. To check if Migration Mode is available for your Google Ads integration with Facebook, log in to your Albato account, select the trigger event for your app, and look for the Migration Mode icon. If it's not visible or you need further clarification, feel free to contact our customer support team for assistance.

How to connect Google Ads to Facebook for two-way synchronization?

To integrate Google Ads with Facebook for two-way synchronization, Albato uses a system of triggers and actions. You can link Facebook to Google Ads by setting up two separate automations. The first automation sent data from Facebook to Google Ads. For instance, when a record is created or updated in Facebook, the automation ensures the changes are reflected in Google Ads. The second automation works in reverse, updating Facebook when changes occur in Google Ads.
To avoid infinite loops or duplicate updates, apply filters—such as updating only when specific data changes—and use unique record identifiers. This approach ensures seamless Google Ads Facebook integration and keeps your data consistent across both platforms.

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Facebook and Google Ads integration

Trusted by over 200,000+ users

How Albato works

How to Connect Facebook to Google Ads

Connect Facebook to Google Ads

Create workflow for Google Ads and Facebook integration

Sync Facebook with Google Ads data

Integrate Facebook with Google Ads now!

Triggers and actions for Google Ads and Facebook integration

Lead Ad(Deprecated)

Ad expenses

Lead form extensions

Ad expenses

Find ad by id

Add users to custom audience

Send offline conversions

Add users to custom audience

Make your integration smarter with AI

Integrate Google Ads with Facebook to harness the power of automation!

Connect Facebook to Google Ads to link essential parts of your business

Never miss a lead or deal again!

Google Ads integration with Facebook

Facebook

Google Ads

Learn how to connect Google Ads to Facebook

Top 6 team management trends 2025: flexible, tech-driven & employee-focused

Frequently asked questions about Facebook and Google Ads Integration

Why is Albato the best alternative to Zapier for integrating Facebook and Google Ads?

Does Facebook integrate with Google Ads on the free plan?

How to connect Google Ads to Facebook for scheduled syncs?

Does Facebook integrate with Google Ads in real time?

How to connect Facebook to Google Ads?

How to connect Facebook to Google Ads to sync historical data?

How to connect Google Ads to Facebook for two-way synchronization?

Build your automation for free!