CRM & ERP systems • Popular

Salesforce and ServiceNow integration

Q: Why is Albato the best alternative to Zapier for integrating Salesforce and ServiceNow?

Albato is the best alternative to Zapier because it’s about 30% cheaper, making it perfect for small businesses, startups, and entrepreneurs who want to save money on automation tools. Unlike other automation platforms, Albato has preserved its original no-code approach, so you don’t need any technical skills to set up automations between Salesforce and ServiceNow. It’s super easy to use, and you can create powerful workflows without the hassle.What really sets Albato apart is its excellent customer support — you get real people helping you, no matter which plan you’re on. So if you're looking for a more affordable, user-friendly solution for integrating Salesforce and ServiceNow, Albato is the way to go!

Integrate Salesforce with ServiceNow to streamline your data management processes and ensure that your databases stay updated automatically. This integration enables you to sync data between platforms, automate updates, and maintain the accuracy of records without manual input. By connecting Salesforce with ServiceNow, you can reduce data entry errors, ensure consistency across your systems, and keep all your critical information in one easily accessible place. Whether you're managing customer data, product inventories, or project records, this integration simplifies your database management and improves operational efficiency.

SOC 2 Type 2

The safety of your data is our top priority!

Security
Processing integrity
Confidentiality
Privacy

Trusted by over 200,000+ users

Albato is rated 4.6/ 5 stars on 465+ G2 reviews.

How Albato works

With Albato, you can easily integrate ServiceNow with Salesforce using an intuitive no-code builder. Whether you want to sync ServiceNow with Salesforce or connect ServiceNow to Salesforce, our platform makes it simple.

How to Connect Salesforce to ServiceNow

Create powerful Salesforce integration with ServiceNow in just a few simple steps.

STEP 1

Connect Salesforce to ServiceNow

To connect ServiceNow to Salesforce, log in to Albato, select both apps, and follow the easy setup prompts. Integrate Salesforce with ServiceNow with just a few clicks!

Salesforce

Select a Trigger

STEP 2

Create workflow for ServiceNow and Salesforce integration

Decide what happens when you sync Salesforce with ServiceNow—set up triggers in one app to automatically initiate actions in the other.

Trigger

Action

STEP 3

Sync Salesforce with ServiceNow data

Select which data to transfer when you integrate ServiceNow with Salesforce—customize how your apps exchange information.

Synс data

Integrate Salesforce with ServiceNow now!

Start FREE 7-day trial to connect ServiceNow to Salesforce and unlock all premium features!

Try this integration!7-Day free trial

Triggers and actions for ServiceNow and Salesforce integration

In Salesforce and ServiceNow integration triggers start workflows when something happens, while actions make changes in response.

Triggers 11

Delete record

Triggers

Try Salesforce integrations!

Update record

Triggers

Try Salesforce integrations!

New Record

Triggers

Try ServiceNow integrations!

Update Record

Triggers

Try ServiceNow integrations!

Actions 27

Create a record

Actions

Try Salesforce integrations!

Delete a record by ID

Actions

Try Salesforce integrations!

Create record

Actions

Try ServiceNow integrations!

Custom API request

Actions

Try ServiceNow integrations!

Make your integration smarter with AI

Enhance your ServiceNow and Salesforce integration using AI. Extract, condense, and transform your data with top AI models such as OpenAI, Claude AI, Jasper AI and more.

Connect Salesforce to ServiceNow to link essential parts of your business

When you connect Salesforce to ServiceNow, you can automate processes for any business size or industry. Here's how different companies integrate Salesforce with ServiceNow using Albato.

New lead submits form

Create New Contact

Check сompany size

Send a welcome message

Never miss a lead or deal again!

Automate your entire lead journey from the first contact to the closed deal. While competitors lose prospects in routine tasks, your team will stay ahead by handling every lead—even during peak times.

ServiceNow integration with Salesforce

Salesforce

Leverage Albato to integrate Salesforce with over 1,000+ popular applications, unlocking a world of automation and connectivity. Salesforce, a leader in customer relationship management, seamlessly integrates with tools like ActiveCampaign, Acuity Scheduling, Xero, WooCommerce, Google Calendar, Zoom, Stripe, Typeform, Google Drive, QuickBooks Online, Google Sheets, Shopify, Zendesk, WordPress, Sendinblue, Webflow, Webhook, Slack, and Squarespace through Albato's robust API. This integration facilitates actions such as submitting records for approval, creating leads, accounts, opportunities, and contacts, as well as searching and updating records. With triggers for new leads, contacts, opportunities, accounts, and updates, Salesforce integration via Albato enhances your sales and marketing automation, ensuring your business stays connected and operates efficiently.

ServiceNow

Improve IT service management with ServiceNow integration via Albato, connecting you to over 1,000+ popular applications. Automate workflows triggered by new or updated records, effortlessly create, update, and find records using ServiceNow’s API. Integrate with IT support tools, CRM systems, and project management platforms to enhance workflow automation. Optimize IT operations with ServiceNow integration and Albato.

Learn how to connect ServiceNow to Salesforce

Salesforce

5 min. read

Albato Data Storage: Integrate HubSpot and Salesforce by ID entities

In this article, you will learn how to use Albato Data Storage to integrate two CRM systems by linking ID entities across platforms.

2 min. read

How to connect ServiceNow with 800+ apps: Complete Guide to ServiceNow integrations | 2025

Discover how to seamlessly integrate ServiceNow with Albato to automate your business processes, enhance productivity, and enable real-time data synchronization. This comprehensive guide covers everything from basic setup to advanced workflows, helping you maximize the potential of your ServiceNow integration.

Frequently asked questions about Salesforce and ServiceNow Integration

Why is Albato the best alternative to Zapier for integrating Salesforce and ServiceNow?

Albato is the best alternative to Zapier because it’s about 30% cheaper, making it perfect for small businesses, startups, and entrepreneurs who want to save money on automation tools. Unlike other automation platforms, Albato has preserved its original no-code approach, so you don’t need any technical skills to set up automations between Salesforce and ServiceNow. It’s super easy to use, and you can create powerful workflows without the hassle.

What really sets Albato apart is its excellent customer support — you get real people helping you, no matter which plan you’re on. So if you're looking for a more affordable, user-friendly solution for integrating Salesforce and ServiceNow, Albato is the way to go!

Does Salesforce integrate with ServiceNow on the free plan?

Yes, you can integrate Salesforce with ServiceNow using Albato's free plan. Upon registration, you receive a 7-day trial with full access to all features, allowing you to set up and test your ServiceNow and Salesforce integration without limitations. After the trial, the free plan provides 100 transactions and up to 5 active automations, enabling you to maintain your Salesforce ServiceNow integration at no cost.

How to connect ServiceNow to Salesforce for scheduled syncs?

To sync ServiceNow with Salesforce on a scheduled basis, Albato offers flexible scheduling options for your integrations. Whether you need data synchronization or workflow triggers at specific times, days of the week, or custom intervals, you can achieve this easily using API triggers. Simply configure the “Set Schedule” option to define the desired frequency—hourly, on specific weekdays, on selected days of the month, or through a fully customized schedule. Additionally, Albato provides the Scheduled Trigger, which allows you to activate your scenario according to your personalized timetable. This makes Salesforce integration with ServiceNow seamless and tailored to your specific needs.

Does Salesforce integrate with ServiceNow in real time?

Yes, Salesforce integrates with ServiceNow in real time using Albato's flexible trigger system. This system supports two types of triggers: Webhook Triggers and API Triggers.
Webhook Triggers: These triggers activate your Salesforce integration with ServiceNow instantly when a specified event occurs in the source application. They enable immediate data transfer and real-time synchronization between your applications.
API Triggers: These triggers poll your system for new events at regular intervals—every 15 minutes, 10 minutes, or as frequently as every minute, depending on your subscription plan. While not instantaneous, they provide near real-time Salesforce and ServiceNow integration.
You can identify the type of trigger by specific icons during the automation setup process in Albato. This allows you to choose the most suitable method for your ServiceNow integration with Salesforce, ensuring your workflows operate according to your requirements.

How to connect Salesforce to ServiceNow?

Setting up an integration between Salesforce and ServiceNow on Albato is simple and requires no technical skills. Just follow these steps:

Log in to your Albato account. If you don’t have one yet, sign up — it's quick and easy.
Go to the Integrations section and select Salesforce and ServiceNow from the list of available apps.
Choose triggers and actions. You’ll need to define an event in Salesforce (the trigger) that will cause an action in ServiceNow, such as sending data or creating an entry.
Map the fields. Use Albato’s data mapping tool to match specific fields between Salesforce and ServiceNow, ensuring accurate data transfer.

Once the integration is live, data will flow seamlessly between Salesforce and ServiceNow, automating your workflows and saving you time.

How to connect Salesforce to ServiceNow to sync historical data?

To sync Salesforce with ServiceNow and transfer historical data, Albato provides a dedicated Migration Mode. This feature allows you to retrieve and send data from past periods, unlike real-time synchronization, which triggers automation only for new events occurring after setup.
With Migration Mode, you can configure the transfer of data from any desired timeframe—whether for all historical records or through periodic migrations. To check if Migration Mode is available for your ServiceNow integration with Salesforce, log in to your Albato account, select the trigger event for your app, and look for the Migration Mode icon. If it's not visible or you need further clarification, feel free to contact our customer support team for assistance.

How to connect ServiceNow to Salesforce for two-way synchronization?

To integrate ServiceNow with Salesforce for two-way synchronization, Albato uses a system of triggers and actions. You can link Salesforce to ServiceNow by setting up two separate automations. The first automation sent data from Salesforce to ServiceNow. For instance, when a record is created or updated in Salesforce, the automation ensures the changes are reflected in ServiceNow. The second automation works in reverse, updating Salesforce when changes occur in ServiceNow.
To avoid infinite loops or duplicate updates, apply filters—such as updating only when specific data changes—and use unique record identifiers. This approach ensures seamless ServiceNow Salesforce integration and keeps your data consistent across both platforms.

Build your automation for free!

Get started

Salesforce and ServiceNow integration

Trusted by over 200,000+ users

How Albato works

How to Connect Salesforce to ServiceNow

Connect Salesforce to ServiceNow

Create workflow for ServiceNow and Salesforce integration

Sync Salesforce with ServiceNow data

Integrate Salesforce with ServiceNow now!

Triggers and actions for ServiceNow and Salesforce integration

Delete record

Update record

New Record

Update Record

Create a record

Delete a record by ID

Create record

Custom API request

Make your integration smarter with AI

Integrate ServiceNow with Salesforce to harness the power of automation!

Connect Salesforce to ServiceNow to link essential parts of your business

Never miss a lead or deal again!

ServiceNow integration with Salesforce

Salesforce

ServiceNow

Learn how to connect ServiceNow to Salesforce

Albato Data Storage: Integrate HubSpot and Salesforce by ID entities

Frequently asked questions about Salesforce and ServiceNow Integration

Why is Albato the best alternative to Zapier for integrating Salesforce and ServiceNow?

Does Salesforce integrate with ServiceNow on the free plan?

How to connect ServiceNow to Salesforce for scheduled syncs?

Does Salesforce integrate with ServiceNow in real time?

How to connect Salesforce to ServiceNow?

How to connect Salesforce to ServiceNow to sync historical data?

How to connect ServiceNow to Salesforce for two-way synchronization?

Build your automation for free!