Google • Popular • Ads & Conversion

Google Ads and Google Analytics 4 integration

Q: Why is Albato the best alternative to Zapier for integrating Google Ads and Google Analytics 4?

Albato is the best alternative to Zapier because it’s about 30% cheaper, making it perfect for small businesses, startups, and entrepreneurs who want to save money on automation tools. Unlike other automation platforms, Albato has preserved its original no-code approach, so you don’t need any technical skills to set up automations between Google Ads and Google Analytics 4. It’s super easy to use, and you can create powerful workflows without the hassle.What really sets Albato apart is its excellent customer support — you get real people helping you, no matter which plan you’re on. So if you're looking for a more affordable, user-friendly solution for integrating Google Ads and Google Analytics 4, Albato is the way to go!

Build smart, no-code workflows with Google Ads and Google Analytics 4 using triggers, actions, and AI logic—automate any process in minutes.

Start for free

no time limits on the free plan

no credit card required

Clear pricing with no hidden fees

Efficient transaction management = lower costs

Move your historical data in just a few clicks

Talk to support that actually helps—fast

Trusted by 10,000+ teams around the world

app.integrationsTrustSection.testimonial.author

Super easy platform for automations. It's very easy to use. UX and UI is clean and not confusing as other similar apps.

David K.

Triggers and actions for Google Analytics 4 and Google Ads integration

In Google Ads and Google Analytics 4 integration triggers start workflows when something happens, while actions make changes in response.

Triggers 3

Lead form extensions

Triggers

Try it now!

Ad expenses

Triggers

Try it now!

New Conversion Event

Triggers

Try it now!

Actions 12

Send offline conversions

Actions

Try it now!

Add users to custom audience

Actions

Try it now!

Add to wishlist

Actions

Try it now!

Generate lead

Actions

Try it now!

What users say about Albato

Great Zapier Alternative. Albato has great potential and offers an incredibly generous deal right now.

Verified user

G2 reviews

A good alternative to zapier, make and IFTT. I like the prices they are really cheap compared to the other companies. The support team and the documentation is on point. The UI and the automations possible are what I love most about Albato.

Rida Z.

G2 reviews

Super easy platform for automations. It's very easy to use. UX and UI is clean and not confusing as other similar apps.

David K.

G2 reviews

A tool which is best fit for Automation newbie! The integration of Slack and Calendly has been a game-changer for our team, allowing us to efficiently close more deals.

Keith T.

G2 reviews

How to Connect Google Ads to Google Analytics 4

Create powerful Google Ads integration with Google Analytics 4 in just a few simple steps.

STEP 1

Connect Google Ads to Google Analytics 4

Log in to Albato, select Google Ads and Google Analytics 4, and follow the quick setup steps—no coding required. Integrate Google Ads with Google Analytics 4 with just a few clicks!

STEP 2

Build a workflow for your Google Ads and Google Analytics 4 integration

Define what should happen in one app when something changes in the other. Create a seamless workflow that runs on autopilot.

Trigger

Actions

STEP 3

Map your data

Pick the fields you want to transfer between Google Ads and Google Analytics 4. Customize the data flow to match your process.

Synс data

Launch your integration!

Start your FREE 7-day trial to activate the Google Ads + Google Analytics 4 integration and access all premium features.

Get started free7-Day free trial

Albato offers a straightforward solution to integrate Google Ads with Google Analytics 4, enhancing your digital marketing efforts. Albato simplifies the process of connecting various applications, including Google Ads and Google Analytics 4, through an automation builder that doesn't require technical knowledge to use. With Albato, you create integrations based on triggers, events that initiate an automation, and actions, the tasks performed in response to those triggers. An example of how these integrations can work through Albato is by connecting a "Lead form extensions" trigger from Google Ads to a "Generate lead" action in Google Analytics 4. This means when a potential customer fills out a lead form in your Google Ads, this action can automatically be recorded as a lead generation event in Google Analytics 4. This integration bridges the gap between your advertising efforts and analytics reporting, offering a cohesive view of how your ads contribute to your marketing goals.

Google Analytics 4 integration with Google Ads

Google Ads

Unlock the full potential of your advertising efforts by integrating Google Ads with Albato, enabling connections to over 1,000+ popular applications, including ActiveCampaign. This powerful integration allows you to automate crucial advertising actions like adding users to custom audiences and sending offline conversions directly through Google Ads' API. Seamlessly connect your Google Ads account to ActiveCampaign to enhance lead nurturing and follow-up strategies based on triggers such as ad expenses and lead form extensions. With Albato, streamline your workflow, ensuring your advertising and marketing efforts are perfectly synchronized for maximum impact and efficiency.

Google Analytics 4

Harness the power of Google Analytics 4 (GA4) integration via Albato to connect and automate your analytics with over 1,000+ popular applications. This integration enables you to blend GA4 reporting and analytics seamlessly with platforms like Magento, Shopify, Squarespace, Google BigQuery, HubSpot, and WordPress. Utilize the robust API of GA4 to automate actions such as finding conversions, running reports, generating leads, and managing e-commerce activities like adding to wishlist, cart, and updating shipping or payment info. With triggers like "New Conversion Event," you can automate workflows across your tech stack, ensuring data consistency and unlocking deep insights into your web and app performance. Enhance your analytics GA4 capabilities with Albato and drive meaningful engagement and growth.

Learn how to connect Google Analytics 4 to Google Ads

Google Ads

5 min. read

Google Ads: How to track offline conversions

Tracking offline conversions in Google Ads can greatly help marketers and business owners. Learn how to set up offline conversions in Google Ads in this article.

Frequently asked questions about Google Ads and Google Analytics 4 Integration

Why is Albato the best alternative to Zapier for integrating Google Ads and Google Analytics 4?

Albato is the best alternative to Zapier because it’s about 30% cheaper, making it perfect for small businesses, startups, and entrepreneurs who want to save money on automation tools. Unlike other automation platforms, Albato has preserved its original no-code approach, so you don’t need any technical skills to set up automations between Google Ads and Google Analytics 4. It’s super easy to use, and you can create powerful workflows without the hassle.

What really sets Albato apart is its excellent customer support — you get real people helping you, no matter which plan you’re on. So if you're looking for a more affordable, user-friendly solution for integrating Google Ads and Google Analytics 4, Albato is the way to go!

Does Google Ads integrate with Google Analytics 4 on the free plan?

Yes, you can integrate Google Ads with Google Analytics 4 using Albato's free plan. Upon registration, you receive a 7-day trial with full access to all features, allowing you to set up and test your Google Analytics 4 and Google Ads integration without limitations. After the trial, the free plan provides 100 transactions and up to 5 active automations, enabling you to maintain your Google Ads Google Analytics 4 integration at no cost.

How to connect Google Analytics 4 to Google Ads for scheduled syncs?

To sync Google Analytics 4 with Google Ads on a scheduled basis, Albato offers flexible scheduling options for your integrations. Whether you need data synchronization or workflow triggers at specific times, days of the week, or custom intervals, you can achieve this easily using API triggers. Simply configure the “Set Schedule” option to define the desired frequency—hourly, on specific weekdays, on selected days of the month, or through a fully customized schedule. Additionally, Albato provides the Scheduled Trigger, which allows you to activate your scenario according to your personalized timetable. This makes Google Ads integration with Google Analytics 4 seamless and tailored to your specific needs.

Does Google Ads integrate with Google Analytics 4 in real time?

Yes, Google Ads integrates with Google Analytics 4 in real time using Albato's flexible trigger system. This system supports two types of triggers: Webhook Triggers and API Triggers.
Webhook Triggers: These triggers activate your Google Ads integration with Google Analytics 4 instantly when a specified event occurs in the source application. They enable immediate data transfer and real-time synchronization between your applications.
API Triggers: These triggers poll your system for new events at regular intervals—every 15 minutes, 10 minutes, or as frequently as every minute, depending on your subscription plan. While not instantaneous, they provide near real-time Google Ads and Google Analytics 4 integration.
You can identify the type of trigger by specific icons during the automation setup process in Albato. This allows you to choose the most suitable method for your Google Analytics 4 integration with Google Ads, ensuring your workflows operate according to your requirements.

How to connect Google Ads to Google Analytics 4?

Setting up an integration between Google Ads and Google Analytics 4 on Albato is simple and requires no technical skills. Just follow these steps:

Log in to your Albato account. If you don’t have one yet, sign up — it's quick and easy.
Go to the Integrations section and select Google Ads and Google Analytics 4 from the list of available apps.
Choose triggers and actions. You’ll need to define an event in Google Ads (the trigger) that will cause an action in Google Analytics 4, such as sending data or creating an entry.
Map the fields. Use Albato’s data mapping tool to match specific fields between Google Ads and Google Analytics 4, ensuring accurate data transfer.

Once the integration is live, data will flow seamlessly between Google Ads and Google Analytics 4, automating your workflows and saving you time.

How to connect Google Ads to Google Analytics 4 to sync historical data?

To sync Google Ads with Google Analytics 4 and transfer historical data, Albato provides a dedicated Migration Mode. This feature allows you to retrieve and send data from past periods, unlike real-time synchronization, which triggers automation only for new events occurring after setup.
With Migration Mode, you can configure the transfer of data from any desired timeframe—whether for all historical records or through periodic migrations. To check if Migration Mode is available for your Google Analytics 4 integration with Google Ads, log in to your Albato account, select the trigger event for your app, and look for the Migration Mode icon. If it's not visible or you need further clarification, feel free to contact our customer support team for assistance.

How to connect Google Analytics 4 to Google Ads for two-way synchronization?

To integrate Google Analytics 4 with Google Ads for two-way synchronization, Albato uses a system of triggers and actions. You can link Google Ads to Google Analytics 4 by setting up two separate automations. The first automation sent data from Google Ads to Google Analytics 4. For instance, when a record is created or updated in Google Ads, the automation ensures the changes are reflected in Google Analytics 4. The second automation works in reverse, updating Google Ads when changes occur in Google Analytics 4.
To avoid infinite loops or duplicate updates, apply filters—such as updating only when specific data changes—and use unique record identifiers. This approach ensures seamless Google Analytics 4 Google Ads integration and keeps your data consistent across both platforms.

Build your automation for free!

Get started

Google Ads and Google Analytics 4 integration

Clear pricing with no hidden fees

Efficient transaction management = lower costs

Move your historical data in just a few clicks

Talk to support that actually helps—fast

Trusted by 10,000+ teams around the world

Triggers and actions for Google Analytics 4 and Google Ads integration

Lead form extensions

Ad expenses

New Conversion Event

Send offline conversions

Add users to custom audience

Add to wishlist

Generate lead

What users say about Albato

How to Connect Google Ads to Google Analytics 4

Connect Google Ads to Google Analytics 4

Build a workflow for your Google Ads and Google Analytics 4 integration

Map your data

How does the integration with Google Ads and Google Analytics 4 works in Albato?

Google Analytics 4 integration with Google Ads

Google Ads

Google Analytics 4

Learn how to connect Google Analytics 4 to Google Ads

Google Ads: How to track offline conversions

Frequently asked questions about Google Ads and Google Analytics 4 Integration

Why is Albato the best alternative to Zapier for integrating Google Ads and Google Analytics 4?

Does Google Ads integrate with Google Analytics 4 on the free plan?

How to connect Google Analytics 4 to Google Ads for scheduled syncs?

Does Google Ads integrate with Google Analytics 4 in real time?

How to connect Google Ads to Google Analytics 4?

How to connect Google Ads to Google Analytics 4 to sync historical data?

How to connect Google Analytics 4 to Google Ads for two-way synchronization?

Build your automation for free!