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Facebook and Shopify integration

Q: Why is Albato the best alternative to Zapier for integrating Facebook and Shopify?

Albato is the best alternative to Zapier because it’s about 30% cheaper, making it perfect for small businesses, startups, and entrepreneurs who want to save money on automation tools. Unlike other automation platforms, Albato has preserved its original no-code approach, so you don’t need any technical skills to set up automations between Facebook and Shopify. It’s super easy to use, and you can create powerful workflows without the hassle.What really sets Albato apart is its excellent customer support — you get real people helping you, no matter which plan you’re on. So if you're looking for a more affordable, user-friendly solution for integrating Facebook and Shopify, Albato is the way to go!

Albato simplifies the integration process between Facebook and Shopify, making it easy to connect these platforms and automate your digital marketing and e-commerce operations. Albato is a powerful platform that allows users to effortlessly integrate various applications to automate workflows. It utilizes an automation builder where you can set up triggers (events that start the automation) and actions (tasks performed in response to a trigger), streamlining your business processes without requiring deep technical knowledge. For instance, you could integrate Facebook and Shopify to automatically add new Shopify customers to a custom audience on Facebook. Here's how it works: Whenever a new customer is created in Shopify (trigger), Albato can automatically add that user to a custom audience in Facebook (action). This integration helps you target your advertising more effectively by reaching out to customers who have already shown interest in your products, enhancing your marketing efforts and potentially increasing sales.

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How Albato works

With Albato, you can easily integrate Shopify with Facebook using an intuitive no-code builder. Whether you want to sync Shopify with Facebook or connect Shopify to Facebook, our platform makes it simple.

How to Connect Facebook to Shopify

Create powerful Facebook integration with Shopify in just a few simple steps.

STEP 1

Connect Facebook to Shopify

To connect Shopify to Facebook, log in to Albato, select both apps, and follow the easy setup prompts. Integrate Facebook with Shopify with just a few clicks!

Facebook

Select a Trigger

STEP 2

Create workflow for Shopify and Facebook integration

Decide what happens when you sync Facebook with Shopify—set up triggers in one app to automatically initiate actions in the other.

Trigger

Action

STEP 3

Sync Facebook with Shopify data

Select which data to transfer when you integrate Shopify with Facebook—customize how your apps exchange information.

Synс data

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Triggers and actions for Shopify and Facebook integration

In Facebook and Shopify integration triggers start workflows when something happens, while actions make changes in response.

Triggers 22

Lead Ad

Triggers

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Ad expenses

Triggers

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Order created

Triggers

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Order paid

Triggers

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Actions 16

Send an offline event

Actions

Try Facebook integrations!

Add users to custom audience

Actions

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Update Customer

Actions

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Create Customer

Actions

Try Shopify integrations!

Make your integration smarter with AI

Enhance your Shopify and Facebook integration using AI. Extract, condense, and transform your data with top AI models such as OpenAI, Claude AI, Jasper AI and more.

Start with Facebook and Shopify integration templates!

Connect Facebook to Shopify to link essential parts of your business

When you connect Facebook to Shopify, you can automate processes for any business size or industry. Here's how different companies integrate Facebook with Shopify using Albato.

New lead submits form

Create New Contact

Check сompany size

Send a welcome message

Never miss a lead or deal again!

Automate your entire lead journey from the first contact to the closed deal. While competitors lose prospects in routine tasks, your team will stay ahead by handling every lead—even during peak times.

Shopify integration with Facebook

Facebook

Harness the power of Facebook integration via Albato to connect your Facebook lead campaigns with over 600+ popular applications, streamlining your marketing and CRM processes. This integration enables businesses to automate the flow of leads from Facebook Lead Ads directly into CRM systems and marketing tools such as Sendinblue, Google Calendar, Zoho CRM, ActiveCampaign, Mailchimp, Pipedrive, Google Sheets, Slack, Salesforce, and Intercom. Utilize actions like adding users to custom audiences and sending offline events, coupled with triggers such as Lead Ads webhooks, to enhance your Facebook advertising strategy. With Albato's API, integrating Facebook leads into your CRM and marketing platforms becomes effortless, ensuring that no lead is left behind and every ad spend is optimized for maximum ROI.

Shopify

Leverage Albato to unlock the full potential of Shopify by integrating it with over 600 popular applications. Through Shopify's API, connect and automate workflows with tools such as Twilio for communication, Trello for project management, Typeform for surveys, Acuity Scheduling for appointments, Zoom for meetings, Slack for team collaboration, Squarespace for website building, and Xero for accounting. This integration enables Shopify merchants to update orders, create new orders and products, manage customer information, and sync across platforms efficiently. With triggers for customer activities, product updates, and order management, Shopify integration via Albato enhances e-commerce operations, ensuring a seamless experience for both merchants and customers.

Learn how to connect Shopify to Facebook

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Create conversion events in RD Station for new leads from Facebook Lead Ads

CRM

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Create conversion events in RD Station for new leads from Facebook Lead Ads

Let’s look at creating a «Facebook-RD Station» automation. After running it, when filling out the lead form, the new lead will be passed to RD Station, creating a new conversion event in RD Station. You can also set up a similar link with other services, the configuration will be similar. Before creating bundles, connect the …

Frequently asked questions about Facebook and Shopify Integration

Why is Albato the best alternative to Zapier for integrating Facebook and Shopify?

Albato is the best alternative to Zapier because it’s about 30% cheaper, making it perfect for small businesses, startups, and entrepreneurs who want to save money on automation tools. Unlike other automation platforms, Albato has preserved its original no-code approach, so you don’t need any technical skills to set up automations between Facebook and Shopify. It’s super easy to use, and you can create powerful workflows without the hassle.

What really sets Albato apart is its excellent customer support — you get real people helping you, no matter which plan you’re on. So if you're looking for a more affordable, user-friendly solution for integrating Facebook and Shopify, Albato is the way to go!

Does Facebook integrate with Shopify on the free plan?

Yes, you can integrate Facebook with Shopify using Albato's free plan. Upon registration, you receive a 7-day trial with full access to all features, allowing you to set up and test your Shopify and Facebook integration without limitations. After the trial, the free plan provides 100 transactions and up to 5 active automations, enabling you to maintain your Facebook Shopify integration at no cost.

How to connect Shopify to Facebook for scheduled syncs?

To sync Shopify with Facebook on a scheduled basis, Albato offers flexible scheduling options for your integrations. Whether you need data synchronization or workflow triggers at specific times, days of the week, or custom intervals, you can achieve this easily using API triggers. Simply configure the “Set Schedule” option to define the desired frequency—hourly, on specific weekdays, on selected days of the month, or through a fully customized schedule. Additionally, Albato provides the Scheduled Trigger, which allows you to activate your scenario according to your personalized timetable. This makes Facebook integration with Shopify seamless and tailored to your specific needs.

Does Facebook integrate with Shopify in real time?

Yes, Facebook integrates with Shopify in real time using Albato's flexible trigger system. This system supports two types of triggers: Webhook Triggers and API Triggers.
Webhook Triggers: These triggers activate your Facebook integration with Shopify instantly when a specified event occurs in the source application. They enable immediate data transfer and real-time synchronization between your applications.
API Triggers: These triggers poll your system for new events at regular intervals—every 15 minutes, 10 minutes, or as frequently as every minute, depending on your subscription plan. While not instantaneous, they provide near real-time Facebook and Shopify integration.
You can identify the type of trigger by specific icons during the automation setup process in Albato. This allows you to choose the most suitable method for your Shopify integration with Facebook, ensuring your workflows operate according to your requirements.

How to connect Facebook to Shopify?

Setting up an integration between Facebook and Shopify on Albato is simple and requires no technical skills. Just follow these steps:

Log in to your Albato account. If you don’t have one yet, sign up — it's quick and easy.
Go to the Integrations section and select Facebook and Shopify from the list of available apps.
Choose triggers and actions. You’ll need to define an event in Facebook (the trigger) that will cause an action in Shopify, such as sending data or creating an entry.
Map the fields. Use Albato’s data mapping tool to match specific fields between Facebook and Shopify, ensuring accurate data transfer.

Once the integration is live, data will flow seamlessly between Facebook and Shopify, automating your workflows and saving you time.

How to connect Facebook to Shopify to sync historical data?

To sync Facebook with Shopify and transfer historical data, Albato provides a dedicated Migration Mode. This feature allows you to retrieve and send data from past periods, unlike real-time synchronization, which triggers automation only for new events occurring after setup.
With Migration Mode, you can configure the transfer of data from any desired timeframe—whether for all historical records or through periodic migrations. To check if Migration Mode is available for your Shopify integration with Facebook, log in to your Albato account, select the trigger event for your app, and look for the Migration Mode icon. If it's not visible or you need further clarification, feel free to contact our customer support team for assistance.

How to connect Shopify to Facebook for two-way synchronization?

To integrate Shopify with Facebook for two-way synchronization, Albato uses a system of triggers and actions. You can link Facebook to Shopify by setting up two separate automations. The first automation sent data from Facebook to Shopify. For instance, when a record is created or updated in Facebook, the automation ensures the changes are reflected in Shopify. The second automation works in reverse, updating Facebook when changes occur in Shopify.
To avoid infinite loops or duplicate updates, apply filters—such as updating only when specific data changes—and use unique record identifiers. This approach ensures seamless Shopify Facebook integration and keeps your data consistent across both platforms.

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Facebook and Shopify integration

Trusted by over 110,000 users

How Albato works

How to Connect Facebook to Shopify

Connect Facebook to Shopify

Create workflow for Shopify and Facebook integration

Sync Facebook with Shopify data

Integrate Facebook with Shopify now!

Triggers and actions for Shopify and Facebook integration

Lead Ad

Ad expenses

Order created

Order paid

Send an offline event

Add users to custom audience

Update Customer

Create Customer

Make your integration smarter with AI

Start with Facebook and Shopify integration templates!

Integrate Shopify with Facebook to harness the power of automation!

Connect Facebook to Shopify to link essential parts of your business

Never miss a lead or deal again!

Shopify integration with Facebook

Facebook

Shopify

Learn how to connect Shopify to Facebook

Top 6 team management trends 2025: flexible, tech-driven & employee-focused

Frequently asked questions about Facebook and Shopify Integration

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