E-commerce teams need real-time visibility into sales activity. Whether you're monitoring high-value orders, tracking fulfillment updates, or simply celebrating new sales, getting order alerts in Slack can boost team efficiency and morale.
In this article, you’ll learn how to automatically send new Shopify orders to a Slack channel using Albato—no coding required.
Why send Shopify orders to Slack
Automating order notifications in Slack helps your business:
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Respond faster to new sales or high-priority orders
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Keep teams informed across sales, fulfillment, and support
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Avoid email clutter by centralizing updates in one Slack channel
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Celebrate wins by sharing real-time success with your team
Whether you're a solo entrepreneur or part of a larger operations team, real-time visibility can be a game changer.
What you need to get started
Before building the automation, make sure you have:
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A Shopify store with access to order data
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A Slack workspace and channel for alerts
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An Albato account to create the integration
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Optional: Filters to notify on specific order types (e.g., high-value orders, specific locations)
Step-by-step: Set up the automation in Albato
Step 1: Connect your shopify account
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In Albato, go to Apps and add Shopify as a connection.
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Authorize Albato to access your store.
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Choose New Order as the trigger event.
Albato will now detect new orders as they come in.
Step 2: Connect your Slack account
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Add Slack as your second app in the workflow.
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Authorize Albato to access your Slack workspace.
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Select Send a Message as the action.
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Choose the channel where you want new order alerts to appear (e.g., #sales, #orders, or #notifications).
Step 3: Customize your Slack message
Craft a message using variables from the Shopify order, such as:
📦 New order received!
Customer: {{customer_name}}
Order #: {{order_id}}
Total: ${{order_total}}
Items: {{line_items}}
You can also include dynamic fields like shipping method, product names, or even links to view the order in Shopify.
Albato’s visual builder makes it easy to map fields with drag-and-drop simplicity.
Step 4: (Optional) add filters or conditions
Want to alert the team only about certain orders?
Use Albato’s filter step to:
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Notify only for orders over a certain value
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Skip test orders or free items
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Route notifications based on shipping country or product type
This helps reduce noise and keeps Slack alerts actionable.
Step 5: Activate and monitor
Once your automation is set up:
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Turn on the workflow
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Test by placing a test order or using real traffic
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Confirm that the Slack message appears as expected
You’ll now receive real-time Slack notifications every time a customer places a new order.
Why use Albato
Unlike native Shopify notifications or other integration tools, Albato gives you more control:
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No-code workflow builder
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Customizable messages and filters
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Supports multiple apps in a single workflow
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Connects with 600+ apps, including CRMs, AI tools, and analytics platforms
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Scales with your business, from solo stores to enterprise operations
Need more than Slack? With Albato, you can also:
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Save orders to Google Sheets
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Trigger shipping updates via email
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Run order data through AI models like ChatGPT
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Create multi-step workflows tailored to your operations
Summing up
Setting up automated Shopify-to-Slack alerts takes just minutes with Albato—and the benefits are immediate. You’ll streamline your order management, reduce manual checks, and keep your team aligned in real time.
With Albato, automating your e-commerce workflows is simple, scalable, and flexible enough to grow with your store.