The Conversions API creates a connection between an advertiser’s marketing data and the Meta systems that optimize ad targeting, decrease cost per action and measure results. In the case of direct integrations, this entails establishing a connection between an advertiser’s server and Meta.
To start Facebook Conversions API integration you will need:
- Facebook account
- Facebook Business Manager account
- Install and configure the Meta pixel
To connect Facebook Conversions API to Albato, open the Apps tab and click the Add a connection button. Then seelct the app from the drop-down list or use the search bar.
Set the name for your connection.
Give Albato access to your Facebook account.
Once the app has been connected, find it in the list of the Apps section. Open the Business Managers and Pixels tabs. If the data is not loaded automatically, click the Update button.
If the settings are correct, Business Manager and Pixel data will be loaded from Facebook successfully, so you can use it in the automation.