How To Use Albato for Lead Scoring and Qualification

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Managing leads from different channels—like social ads, landing pages, chatbots, and events—can be overwhelming. Sales teams often spend hours sorting through inquiries, trying to separate high-value prospects from unqualified ones. Without a clear system, opportunities are lost and time is wasted.

This is where automation platforms like Albato change the game. With Albato, you can build workflows that automatically capture leads from multiple channels, qualify them based on specific rules, assign scores, and route them to the right sales reps.

In this article, you’ll learn how Albato can help you streamline lead qualification and scoring, ensuring your team focuses only on the leads that matter most.

Why lead qualification matters

Not every lead is equal. Some may just be browsing, while others are ready to buy. Without a qualification process, your sales team risks spending too much time chasing low-quality leads. Lead scoring helps solve this problem by assigning values to leads based on behaviors, demographics, and engagement level.

The challenge? Doing this manually across multiple channels is inefficient and error-prone.

How Albato helps automate the process

Albato makes it easy to set up automations that capture, qualify, and score leads across platforms. Here’s how it works:

1. Capture leads from all channels
   • Connect forms (Typeform, Gravity Forms, Google Forms)
   • Import leads from ad platforms (Facebook Ads, LinkedIn Ads, Google Ads)
   • Gather contacts from chat tools (WhatsApp, Messenger, Intercom)

2. Apply qualification rules

   • Use Albato workflows to filter leads by location, company size, job title, or specific answers.
   • Discard leads that don’t meet minimum requirements automatically.

3. Score leads with AI and data enrichment

• Connect to AI tools like ChatGPT or Gemini to analyze responses and assign scores.
• Integrate with enrichment platforms like Apollo for additional firmographic or demographic data.

4. Route qualified leads to your CRM

• Send scored leads to HubSpot, Salesforce, Pipedrive, or another CRM.
• Notify your sales team via Slack, Microsoft Teams, or email when a hot lead enters the pipeline.

Example workflows for lead scoring with Albato

• Marketing agency. Capture leads from Facebook Ads, score them based on company size and budget, and send only high-scoring leads to Pipedrive.
• SaaS startup. Qualify free trial signups, score based on usage activity, and notify sales when a user hits a specific threshold.
• E-commerce business. Collect leads from discount signup forms, score them based on purchase intent, and sync to Klaviyo for targeted campaigns.

Why Albato is the best solution

While many CRMs offer built-in scoring, they often fall short when it comes to connecting multiple lead sources or applying advanced rules. Albato provides:

• Cross-channel coverage. Capture leads from ads, forms, chatbots, and more.
• AI-powered workflows. Use generative AI to enrich and score leads intelligently.
• Customizable automations. Tailor rules and actions to match your sales process.
• Scalability. Adapt as your lead volume grows, without adding manual overhead.

This means your team spends less time managing leads and more time closing deals.

Conclusion

Lead qualification and scoring no longer need to be manual, messy, or inconsistent. With Albato, you can automatically capture leads from every channel, qualify them with precise rules, apply AI-driven scoring, and send the best ones directly to your sales team.

By streamlining this process, your business can close deals faster, reduce wasted effort, and improve ROI on every marketing channel.