How to Integrate Mailchimp with Your Favorite Tools

How to Integrate Mailchimp with Your Favorite Tools
5/19/2024
·
3 min. read

In this article

Mailchimp is one of the most popular email marketing platforms for businesses of all sizes. But to get the most out of it, you need it to work seamlessly with your CRM, e-commerce platform, project management tool, or lead capture form. That’s where integration platforms come in.

In this guide, we’ll explore how to integrate Mailchimp with your favorite tools using native methods, third-party automation tools, and why Albato is the best option for flexibility, affordability, and scalability.

 

Why integrate Mailchimp

Connecting Mailchimp to your other tools helps you:

  • Sync customer data automatically

  • Trigger email campaigns based on user actions

  • Track conversions from different platforms

  • Personalize communication with real-time data

 

Three ways to integrate Mailchimp

There are several ways how you can empower your Mailchimp workflows with more integrations.

1. Native integrations

These are quick to set up and ideal if you only need basic functionality. However, they often lack the flexibility or customization needed for complex workflows.

Mailchimp offers native integrations with tools like:

  • Shopify

  • WooCommerce

  • Salesforce

  • Squarespace

  • WordPress

Limitations:

  • Limited triggers and actions

  • Can’t easily customize workflows

  • Not all tools are supported natively

 

2. Automation tools

Platforms like Zapier and Make let you automate tasks by connecting Mailchimp to thousands of other apps.

Example: When a new lead is added to your CRM (like HubSpot), Zapier can automatically add them to a Mailchimp audience.

These tools are powerful—but they come with downsides:

  • Pricing can grow quickly with usage

  • Limited flexibility in the free tiers

  • Some integrations require technical setup

 

3. Albato

Albato is an integration and automation platform designed for businesses and SaaS users alike. It allows you to connect Mailchimp with 800+ tools—and even create custom integrations with no coding required.

Pros:

  • No-code API integration. Even if your tool doesn’t have a native connection, Albato lets you create a custom connection using any public API.

  • Affordable pricing. Albato offers more value than Zapier or Make, especially for growing businesses.

  • Advanced logic without coding. Build multi-step workflows, use conditional logic, and transform data in real time.

  • White-label option. If you’re a SaaS provider, you can embed Albato as a native integration hub inside your platform.

  • Active roadmap and support. Albato evolves fast, with new apps and features added regularly based on user feedback.

 

Example use cases with Albato

Here are some automated workflows you can set up with Albato:

  • Sync new Shopify customers with Mailchimp and segment them by purchase behavior.

  • Automatically update Mailchimp lists when deals close in Pipedrive.

  • Add Calendly invitees to a Mailchimp audience for webinar follow-ups.

  • Connect Notion or Airtable to Mailchimp for dynamic newsletter content.

 

FAQ

Can I connect Mailchimp to tools not listed in its native integrations?

Yes. With Albato, you can connect any app that has an API—no need to wait for official integrations.

Do I need to be a developer to use Albato?

Not at all. Albato is built for non-technical users, though power users and developers will appreciate the advanced features.

How long does it take to set up an integration?

You can set up basic workflows in minutes. More complex, multi-step integrations with logic or filters might take a bit longer—but Albato’s interface makes it easy.

 

Start integrating smarter with Albato

Mailchimp is a powerful tool, but it becomes even more effective when integrated with the rest of your stack. Whether you're syncing data, triggering campaigns, or automating your lead funnel, Albato is the smartest way to connect Mailchimp to the tools you already use.


Join our newsletter

Hand-picked content and zero spam!

Related articles

Show more
Best Sales Automation Apps for Faster Growth
10 min. read

Best Sales Automation Apps for Faster Growth

In this article, you will learn about the best sales automation apps to save time, close more deals, and boost team productivity. Compare features, pricing, and integrations.

Top 5 Best Free Marketing Email Tools for 2025
Mailchimp
5 min. read

Top 5 Best Free Marketing Email Tools for 2025

Explore the top 5 best free marketing email tools for 2025 to optimize campaigns, boost engagement, and achieve better results.

Two Examples of Using Webhooks with Albato to Automate and Improve Workflows
Webhook
4 min. read

Two Examples of Using Webhooks with Albato to Automate and Improve Workflows

This article aims to present two real-life examples of utilizing webhooks with Albato to automate various scenarios.

How to Connect Mailchimp to Albato for Powerful Integrations
Mailchimp
3 min. read

How to Connect Mailchimp to Albato for Powerful Integrations

Learn how to connect Mailchimp to Albato and unlock powerful integrations to automate workflows and streamline your email marketing.

Add subscribers to Mailchimp when Trello cards are moved to lists
Trello
3 min. read

Add subscribers to Mailchimp when Trello cards are moved to lists

In this guide, we will look at an example of creating or changing the status of a subscriber in MailChimp, at the moment when the card in Trello got into a certain column.

Grok AI Use Cases: Gmail, WhatsApp, CRM & More
5 min. read

Grok AI Use Cases: Gmail, WhatsApp, CRM & More

In this article, you will learn some practical Grok AI automation use cases, from Gmail and WhatsApp to CRM queries and Google Home integration.

HubSpot vs. Pipedrive: Which CRM to Use
7 min. read

HubSpot vs. Pipedrive: Which CRM to Use

In this article, you will find a comparison between HubSpot and Pipedrive CRM tools in features, pricing, and usability for sales and marketing teams.

Best AI Automations with Albato: ChatGPT, Claude, Gemini
10 min. read

Best AI Automations with Albato: ChatGPT, Claude, Gemini

In this article, you will find some examples of powerful AI automations with ChatGPT, Claude, and other LLMs you can set up with Albato to boost productivity and streamline your business processes effortlessly.

Grok 4, GPT-5, Gemini, and Claude Opus 4.1―All the Recent Updates
13 min. read

Grok 4, GPT-5, Gemini, and Claude Opus 4.1―All the Recent Updates

In this article, you will find an in-depth comparison of Grok, ChatGPT, Gemini, and Claude. Discover their strengths, weaknesses, and which AI chatbot fits your business needs best.

Testing Steps Tool
5 min. read

Testing Steps Tool

Testing Steps tool allows you to run a test on each individual step and view Samples of incoming data

Branching Tool
5 min. read

Branching Tool

A new tool in Albato allows you to run different scenarios within a single automation depending on specific conditions.

How AI Is Changing SaaS Product Design
7 min. read

How AI Is Changing SaaS Product Design

In this article, you’ll learn how to design SaaS products in the age of AI. We’ll discuss UX patterns and practical tips to help you create better products.