Free email marketing tools to elevate your strategy in 2025

In today's fast-paced digital world, it's important to stay in touch with your customers. Email marketing is one of the best ways to engage with your audience. The good news is that there are lots of free email marketing tools that can help you build and execute your email marketing strategy.

After reviewing over 20 email marketing apps with free plans, here are five standout options that suit various use cases and business types, helping you level up your campaigns without spending a dime.

Key criteria for choosing the best free email marketing service

When evaluating free email marketing services, several factors are crucial:

• Subscriber and Send Limits: Generous free plans allow for thousands of free sends per month.
• Email Templates and Customization: A variety of professional templates and a user-friendly editor are essential.
• Audience Segmentation: Delivering targeted emails to the right audience is key to success.
• Automation: Automate your email marketing efforts as your business grows.
• Scalability: The ability to grow from a free plan to a paid one with additional features and higher limits.
• Full Email Marketing Features: Comprehensive tools that cater to various email marketing needs.

Each tool on this list was selected based on key factors such as ease of use, essential features, automation options, and scalability. These tools are designed to support both beginners and seasoned marketers in building effective email campaigns.

By connecting these email marketing tools with Albato, you can unlock even greater potential. Albato enables seamless integration with over 800+ popular apps, allowing you to automate workflows, synchronize data, and enhance your marketing strategies effortlessly. From CRM platforms to project management tools, Albato ensures your email campaigns are not only effective but also fully aligned with your broader business goals.

MailerLite

Ideal for experienced email marketers

MailerLite got some pretty cool features for experienced email marketers. It doesn't have any pre-made email templates on the free plan, but it makes up for it with some pretty slick, pre-designed content blocks that make it easy to create engaging emails. You can add countdown timers, product details, videos, and more, so you can build custom campaigns with ease.

Pros:

• Pre-built content blocks
• Automation and segmentation features
• Affordable upgrade options

Cons:

• No pre-made email templates on the free plan

Pricing: Free for up to 1,000 subscribers and 12,000 emails per month.

With Albato, you can connect MailerLite to hundreds of other apps, making it easy to automate tasks like syncing new subscribers across your favorite tools.

HubSpot

Optimal for audience segmentation

HubSpot really shines when it comes to segmentation. They offer a free plan that includes up to 2,000 emails per month, 10 active lists, and comprehensive reporting. It integrates seamlessly with HubSpot's CRM, making it a powerful tool for growing businesses.

Pros:

• Generous free plan
• Excellent segmentation features with CRM integration

Cons:

• Limited email templates
• Higher costs as you scale

HubSpot’s email tool allows you to get started quickly, and its AI features simplify the process even further. You can seamlessly connect HubSpot with other apps using Albato, enabling you to automate email marketing tasks and streamline your workflows.

Brevo

Comprehensive marketing and sales solution

Brevo, rebranded from Sendinblue, offers a comprehensive suite of marketing and sales tools. It includes a CRM, email, SMS, WhatsApp, web push, and Facebook Ads campaigns, all within a streamlined interface.

Pros:

• Goal-oriented email automation
• Broad feature set
• Unlimited contacts

Cons:

• Strict 300 email/day send limit

Pricing: Free for unlimited contacts and up to 300 emails per day.

Brevo’s automation and segmentation features are generous, even on the free plan. Connect Brevo with other tools using Albato to streamline subscriber management and simplify campaign creation. Try for free.

Mailchimp

Perfect for expanding email marketing initiatives

Mailchimp is a popular choice for businesses planning to scale their email marketing efforts. Its free plan includes a landing page builder, customer journey mapping, list segmentation, retargeting ads, and A/B testing.

Pros:

• User-friendly interface
• Comprehensive features for growth
• Scalable pricing

Cons:

• Limited free plan compared to others

Pricing: Free for up to 500 contacts and 1,000 sends per month.

Mailchimp’s easy-to-use editor is ideal for both new and experienced marketers. With Albato, you can connect Mailchimp to other tools, automating subscriber management and enhancing your marketing workflows. Try for free.

Sender

Best for generous free features

Sender stands out with its ultra-generous free plan, offering 2,500 subscribers and 15,000 emails per month. It includes advanced features like automation and audience segmentation, making it a great value.

Pros:

• Generous subscriber and send limits
• Full access to automation and segmentation

Cons:

• Clunky drag-and-drop editor

Pricing: Free for up to 2,500 subscribers and 15,000 emails per month. Sender’s free plan is one of the most generous available, providing ample room for growth.

Simple Tips for Your First Email Marketing Campaign

1. Set Clear Goals
   Decide what you want to achieve, like boosting sales or growing your subscriber list.

2. Know Your Audience
   Understand your audience's needs and interests to create relevant content.

3. Build an Organic Email List
   Grow your list with sign-up forms or free offers—don’t buy lists.

4. Write a Great Subject Line
   Make it short, clear, and engaging to grab attention.

5. Personalize Your Emails
   Use names and tailor content to match your audience’s preferences.

6. Focus on One Clear CTA
   Guide readers to take action, like clicking a link or signing up.

7. Test and Improve
   Try different subject lines and content to see what works best.

8. Track Results
   Check open rates and clicks to learn what’s effective.

9. Make It Mobile-Friendly
   Ensure your emails look good on phones and tablets.

10. Follow Email Laws
    Stay compliant with rules like GDPR and CAN-SPAM to build trust.

Conclusion

These five email marketing tools have great features on their free plans, with something for everyone from advanced marketing automation to comprehensive CRM integration. Whether you're a small business, a blogger, or an eCommerce store, these platforms can help you build and execute effective email marketing campaigns. This'll help you automate tasks, boost your productivity, and make your marketing strategies more effective.