In today's fast-paced digital world, it's important to stay in touch with your customers. Email marketing is one of the best ways to engage with your audience. The good news is that there are lots of free email marketing tools that can help you build and execute your email marketing strategy.
We've tested over 20 email marketing apps with free plans to find the best ones for different use cases and business types. We've found the five best free email marketing apps that can take your campaigns to the next level without breaking the bank.
Key Criteria for Choosing the Best Free Email Marketing Service
When evaluating free email marketing services, several factors are crucial:
- Subscriber and Send Limits: Generous free plans allow for thousands of free sends per month.
- Email Templates and Customization: A variety of professional templates and a user-friendly editor are essential.
- Audience Segmentation: Delivering targeted emails to the right audience is key to success.
- Automation: Automate your email marketing efforts as your business grows.
- Scalability: The ability to grow from a free plan to a paid one with additional features and higher limits.
- Full Email Marketing Features: Comprehensive tools that cater to various email marketing needs.
Each tool on this list was tested for ease of use, core features, automation capabilities, and scalability. Whether you're just starting or looking to enhance your email marketing strategy, these free tools offer a solid foundation.
By integrating these email marketing tools with Albato, you can automate and optimize your marketing efforts, ensuring you get the most out of your email campaigns.
MailerLite - Ideal for Experienced Email Marketers
MailerLite's got some pretty cool features for experienced email marketers. It doesn't have any pre-made email templates on the free plan, but it makes up for it with some pretty slick, pre-designed content blocks that make it easy to create engaging emails. You can add countdown timers, product details, videos, and more, so you can build custom campaigns with ease.
Plus, MailerLite integrates with Albato —meaning you can automate things like adding new MailerLite subscribers.
Pros:
- Pre-built content blocks
- Automation and segmentation features
- Affordable upgrade options
Cons:
- No pre-made email templates on the free plan
Pricing: Free for up to 1,000 subscribers and 12,000 emails per month.
HubSpot - Optimal for Audience Segmentation
HubSpot really shines when it comes to segmentation. They offer a free plan that includes up to 2,000 emails per month, 10 active lists, and comprehensive reporting. It integrates seamlessly with HubSpot's CRM, making it a powerful tool for growing businesses.
Pros:
- Generous free plan
- Excellent segmentation features with CRM integration
Cons:
- Limited email templates
- Higher costs as you scale
HubSpot’s email tool allows you to get started quickly, and its AI features simplify the process even further. Albato’s integration with HubSpot can automate tasks like updating contacts, ensuring your data is always current.
Brevo - Comprehensive Marketing and Sales Solution
Brevo, rebranded from Sendinblue, offers a comprehensive suite of marketing and sales tools. It includes a CRM, email, SMS, WhatsApp, web push, and Facebook Ads campaigns, all within a streamlined interface.
Pros:
- Goal-oriented email automation
- Broad feature set
- Unlimited contacts
Cons:
- Strict 300 email/day send limit
Brevo’s automation and segmentation features are generous, even on the free plan. Albato users can benefit from integrating Brevo with other tools to streamline subscriber management and campaign creation.
Pricing: Free for unlimited contacts and up to 300 emails per day.
Mailchimp - Perfect for Expanding Email Marketing Initiatives
Mailchimp is a popular choice for businesses planning to scale their email marketing efforts. Its free plan includes a landing page builder, customer journey mapping, list segmentation, retargeting ads, and A/B testing.
Pros:
- User-friendly interface
- Comprehensive features for growth
- Scalable pricing
Cons:
- Limited free plan compared to others
Mailchimp’s easy-to-use editor is ideal for both new and experienced marketers. Integrating Mailchimp with Albato automates subscriber management and streamlines your marketing.
Pricing: Free for up to 500 contacts and 1,000 sends per month.
Sender - Best for Generous Free Features
Sender stands out with its ultra-generous free plan, offering 2,500 subscribers and 15,000 emails per month. It includes advanced features like automation and audience segmentation, making it a great value.
Pros:
- Generous subscriber and send limits
- Full access to automation and segmentation
Cons:
- Clunky drag-and-drop editor
Sender’s free plan is one of the most generous available, providing ample room for growth. Albato’s integration with Sender can help automate subscriber synchronization and campaign management.
Pricing: Free for up to 2,500 subscribers and 15,000 emails per month.
Conclusion
These five email marketing tools have great features on their free plans, with something for everyone from advanced marketing automation to comprehensive CRM integration. Whether you're a small business, a blogger, or an eCommerce store, these platforms can help you build and execute effective email marketing campaigns. This'll help you automate tasks, boost your productivity, and make your marketing strategies more effective.
