Integration {sourceApp} and {targetApp}

SOC 2 Type 2 - The safety of your data is our top priority!

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 1Connect your apps to Albato. It’s quick (it takes only 5 minutes), and it's totally safe. 2Select the app and event that will trigger your integration, or set up a schedule as you prefer. 3Select the actions to be performed and the data you wish to send once your integration is started. 4That's it, it's done

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Embedded Integrations for SaaS

The safety of your data is our top priority!

SOC 2 Type 2

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Custom app development

Support Response Time

Integration capabilities

Monthly cost

Tech support SLA

Time to market

'White glove' service

Albato Embedded vs. Other embedded iPaaS

Workato’s analytics can be complex or reserved for premium plans.

With Albato, you get a comprehensive partner portal with intuitive dashboards and granular reports by users, apps, and workflows — all you need to track your customers’ usage and integration health.

Analytics & Reporting

White-Labeled UI & Branding

Custom App Development Service

Dedicated CS

Learning Curve

Transparent, Scalable Pricing

Support Response Time

Overall Total Cost of Ownership (TCO)

Time to Market

Albato Embedded vs. Workato: Key Differences at a Glance

Enhance your SaaS with seamless, AI-powered, white-labeled integrations

Albato Embedded vs. Workato

Add new ones in days and leverage pre-built solution templates tailored to your SaaS

Embed 1,000+ ready-to-use integrations into your SaaS.

Workato is known for a steep learning curve for both your integration team and your customers.

Albato enables non-technical teams to build integrations fast, reducing time to market and providing a truly enjoyable UX for customers. At the same time, your engineers can leverage advanced tools such as the App Integrator and JS code for more customized integrations.

10x Smoother UX

From $12K per year

Scalable pricing

$30-$50K+ per year

We do not analyze or use the data that flows through our connectors.

GDPR Compliant

SOC2 Type 2 certified

Managed private cloud

Enterprise scale & security

Enterprise-grade iPaaS

Workato’s support and customer service caters heavily to enterprise tiers, with some users citing response times of up to 7 days. Dedicated CS and engineering teams are only available for higher enterprise tiers.

Albato offers high-touch customer care with all plans, including a dedicated project manager, CSM, and API engineer for fast, tailored support.

White-Glove Service for Every Client

Workato limits white-labeling, restricting brand customization and user experience.

Albato Embedded comes with a fully customizable, white-labeled UI that you can easily embed into your product.

Fully white-labeled

You have to set up a lot of rules and trial and error to see what works.

The thing I like least about Workato is the pricing—it can get a bit expensive, especially for smaller teams or small businesses. Some features are also a bit tricky to set up at first, it requires a bit of a learning curve to fully understand.

Who/what to turn to for which issues one may have can be its own learning curve and/or frustration.

Users of Workato should have at least some understanding of databases, understand data types, and have explicit goals around what issues they’ll be using to solve using Workato. Without this background, business users might find Workato a little too complicated and a lot more difficult/complex.

The downside was its pricing. I felt like it could be reduced as it accumulates to a large amount over a period of time.

Some features are behind a pricy license like advanced recipe management and detailed logging.

Very steep learning curve. Takes a lot of trial and error until things are built correctly. I wish there was simpler way to test automations in a step-by-step capacity.

The cost, its very expensive for a service.

Workato customers have spoken

Albato tailors each integration to your customers, adding deeper features and custom apps for them.

Your requests go into a dedicated B2B backlog with top priority, committed timelines, and prompt delivery.

With Albato Embedded

Templates to facilitate complex workflows.

Missing connectors are custom‑built on request.

Large data volumes are processed efficiently.

3 Reasons to Choose Albato Embedded

Bespoke Integrations vs. Off-the-Shelf "Zaps"

Zapier offers limited triggers and basic actions.

Plus, they won’t tailor or build integrations for your users—you might wait ages for a new app request to be picked up (and only if it gets enough demand on Zapier).

With Zapier

Automation scenarios tailored to yours users

Custom integrations upon request

Dedicated support for all your users

Monetize integrations on your end

One-click customer-facing templates

Seamless UX / no learning curve for your users

Time to ship a new integration

Usage & health insights across all integrations

The difference your customers will feel

Offer true native integrations within your app—no external accounts, no lost revenue.

Albato Embedded vs. Zapier Embedded

Embed 1000+ ready-to-use integrations into your SaaS.

Users stay inside your SaaS.

Everything feels native — your UI/brand.

All integrations are 100% tailored to your customers’ needs.

You get dedicated support.

Keep your customers close — no more Zapier detours

Seamless UX – No jumping between platforms. No extra friction. Full control over the UX.

Full Brand Control – Own the entire integration experience and maximize adoption.

Revenue Growth – Upsell users and monetize integrations.

True Native vs. “Sore Thumb”

Your customers have to create a separate account.

Even if embedded, Zapier is far from a native UX for your product.

Albato offers flexible B2B pricing, allowing you to embed integrations and define your own pricing model.

Cost‑efficient plans cover all your customers.

New revenue opportunities let you monetize integrations instead of losing revenue to a third party.

Better margins with no hidden overages for you or your users.

Predictable Pricing vs. Snowballing Costs

Zapier’s pricing scales rapidly with usage, and each user pays Zapier directly.

Albato has a substantial list of integrations and an easy to use interface. Creating multistep automations (which can include data storage and retrieval, as well as logic) is quite easy to setup. Their customer support is easy to reach and fast with solutions.

Great Zapier Replacement

We've been teaming up with Albato to bring our customers the best integration solutions, and it’s been such a positive experience! We've enjoyed a variety of integrations, exciting new features, and a friendly team that’s always here to help with our needs.

More than a great product, a great solution partner.

G2 Reviews

They get prebuilt, user-friendly templates and a simple setup in 3 clicks. Plus, there is no need for third-party accounts.

Lower Churn — Smooth onboarding.

Quick Adoption — Faster setup, faster value.

Unified Support — One platform, one team.

Simplicity vs. Steep Learning Curve

Customers have to configure “Zaps”, figure out a complex UI, and manage multi-step workflows by themselves.

Cut dev costs on developing and maintaining API integrations

Accelerate time to market for your integrations

Reduce churn by locking in your customers with AI-backed, top-notch integrations

Easy-to-use white-label integrations embedded in your SaaS

Minimize costs on development and maintenance of API integrations

Accelerate time-to-market of your integrations

Reduce churn by "gluing down" your customers with top-notch integrations

Hire a team of developers, a product lead, a tester, and a project manager

Spend a few months evaluating APIs of other platforms and their compatibility with your SaaS

Burden your devs with coding integrations. Try to squeeze integrations into their core product backlog

Struggle to keep up with fixing faulty automations and updating APIs

Hire a tech support team to handle customer requests

In-house development

White-label ready-to-use integrations embedded in your SaaS

How do you make 10 complex native integrations?

Choose the apps and automation scenarios you need

Let Albato build native integrations for your SaaS from A to Z

Ship top-notch, embedded integrations to your customers. We maintain and scale all integrations over their lifetime

We do not analyze or use the data that flows through our connectors

We only operate under secure connection for data transmission

Users may disable data recording at any time

GDPR and SOC 2 Type 2 compliant

Building Integrations in-house? Think again.

We are happy about our partnership! Thank you, Albato, for your efforts in delivering complex native integrations to our app marketplace!

Albato is simply amazing. Their embedded solution helped us triple the number of integrations in less than a month. Our users are happy and so are we. I definitely recommend it to anyone looking to boost their product’s integration portfolio.

With Albato Embedded, we create added value for our customers. They can now move data with the click of a button, without having to leave our platform. Albato helped us build it in 1-2 months, with almost zero engagement from our R&D. Our estimates for in-house development were several times that. They also took integration support off our plate.

Partnering with Albato has been a game-changer for us. Before, building integrations was slow, costly, and hard to scale. With Albato Embedded, we've drastically cut down our integration delivery time, expanded into new markets, and freed up our dev team to focus on core product innovation.

Check out our current clients’ success stories below!

Behind every great user experience is a great integration

With Albato, we have been able to embed integrations directly into the Weeztix dashboard, creating a truly seamless experience for our organisers. No more jumping between tools, everything just works right where they need it.

Customers enjoy one-click integrations directly within your product—no third-party accounts needed.

Seamless UX

Monetize built-in integrations through premium plans or usage-based pricing.

Revenue growth

Offer any custom integration or enhancement to your customers.

Tailored and native

Built with your SaaS and your customers in mind.

Your-SaaS-centric

Albato Embedded

Use Albato Embedded to retain users and drive growth within your SaaS

Zapier vs. Albato Embedded: What’s best for your SaaS?

Customers have to leave your platform, sign up for Zapier, and struggle with setup and support issues.

Disrupted customer journey

Customers are paying Zapier what they could’ve paid you.

Lost revenue

Zapier lacks deep customization and can’t be embedded into your product natively.

Rigid and limited

Built for the masses, not for your SaaS or your customers’ needs.

One-size-fits-all

Zapier

Explore the core features of our Embedded iPaaS

Yes, we can build you an app marketplace from A to Z and maintain it over its lifetime. Alternatively, we can populate your existing marketplace with our native integrations.

You can choose from 1,000+ ready-to-use apps currently listed in our app library or ask us to develop custom apps of your choice.

Can you build me an integration marketplace from scratch?

Unlike an API call, a transaction only counts when Albato successfully moves or modifies data within your automations. For example, if your automation has the action step to create a new deal in SalesForce, each created deal will use one transaction. Albato will not charge you for the trigger step, whereby it polls the SalesForce API for data changes.

Transaction-based billing is more cost-effective for you. Most competitors charge for API calls, which are consumed much faster than transactions. On average, it takes 1 transaction to eat up as many as 4-5 API calls or more.

Transaction-based billing is more cost-effective for you. Most competitors charge for API calls, which are consumed much faster than transactions. On average, it takes 1 transaction to eat up as many as 4-5 API calls or more.

What are transactions?

Fret not! Starting with the Standard Plan and up, we provide a service to deliver custom apps of your choice every month. Please remember that we can only integrate an app that has an accessible API with clear and detailed documentation.

What if I want an app you don't currently have in your library?

Yes, on higher subscription plans, we can white-label your integrations.

The process may take a few weeks, as you'll need to create an authentication app for each connector you use. These apps are then reviewed by the respective third-party platforms (for example, a Shopify auth app must be reviewed by Shopify). Once approved, we’ll replace Albato with your brand at the connector authentication step.

For a faster time to market, you can also use our gray-label auth app, Integration Hub — a solid workaround while you're building your branded authentication experience.

Whichever path you choose, we’ll guide and support you at every step of the white-labeling process!

Can you white-label embedded integrations so my customers don’t know Albato is there?

That largely depends on the number of apps you wish to connect, the complexity of your use cases, and the level of customization on the frontend side. On average, it may take up to 30-45 days for your integrations to go live.

How long does it take Albato to implement native integrations?

Relying 100% on third-party tools like Zapier can endanger the user experience of your customers. The major drawbacks of this approach are that your customers:

<ul class='list-disc ml-[25px]'><li>would have to leave your app and learn how to use Zapier</li>
<li>would have to sign up and pay for a third-party party tool on top of what they’re paying for your product</li>
<li>may run into technical issues or limitations on the Zapier end. In that case, they will be on their own dealing with their problems. They may even be unable to set up integrations with your product, and you will be unaware that they are getting stuck.</li>
<li>may not find the use cases they need in Zapier. There is no single “one-size-fits-all” integration tool that would satisfy everyone’s needs. Customers often want tailored functionality, and this is not Zapier’s forte.</li>
<li>may use Zapier to find out about your competitors and — if any of them have more automation templates, triggers, or actions available on Zapier—there is a big risk of your customers switching to a competitive product</li></ul>
All of the above can lead to a bad user experience being attributed back to your product!

On the contrary, with native integrations, your customers won’t have to:

<ul class='list-disc ml-[25px]'><li>leave your app or pay extra for Zapier or any other third-party tool</li>
<li>get through a long learning curve—all embedded integrations will be fully tailored to your customers’ needs and use cases. These integrations will come ready to rock and roll, and your customers will immediately gain all of the advantages of a seamless user experience</li>
<li>go through the hassle of interacting with Zapier customer support—Albato will provide superb dedicated support to you and your customers</li></ul>

All of the above can lead to a bad user experience being attributed back to your product!

On the contrary, with native integrations, your customers won’t have to:

Why do I need embedded integrations if I can just use Zapier instead?

No, you won’t. We will create new users automatically and enable native integrations for them.

Will I have to enable Albato integrations for each of my customers manually?

Unlike real-time automations, bulk data migration allows your integrations to move historical data in bulk. Data migration may prove crucial if, for example, your customers want to migrate their contact base or analytics from a third-party app to your platform, or vice versa. Another widespread use case would be uploading customer audiences or subscription lists to marketing platforms.

What is the Bulk data migration feature?

An API connector is a bunch of API methods that are needed to integrate with a specific cloud app. A connector allows exchanging data (pulling and sending) between your product and a third-party app. You can choose from our library of 1,000+ ready-to-use API connectors—the apps you can connect with.

What are connectors?

Frequently asked questions

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