Integration {sourceApp} and {targetApp}

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 1Connect your apps to Albato. It’s quick (it takes only 5 minutes), and it's totally safe. 2Select the app and event that will trigger your integration, or set up a schedule as you prefer. 3Select the actions to be performed and the data you wish to send once your integration is started. 4That's it, it's done

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Embedded Integrations for SaaS

The safety of your data is our top priority!

SOC 2 Type 2

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Custom app development

Support Response Time

Integration capabilities

Monthly cost

Tech support SLA

Time to market

'White glove' service

Albato Embedded vs. Other embedded iPaaS

Workato’s analytics can be complex or reserved for premium plans.

With Albato, you get a comprehensive partner portal with intuitive dashboards and granular reports by users, apps, and workflows — all you need to track your customers’ usage and integration health.

Analytics & Reporting

White-Labeled UI & Branding

Custom App Development Service

Dedicated CS

Learning Curve

Transparent, Scalable Pricing

Support Response Time

Overall Total Cost of Ownership (TCO)

Time to Market

Albato Embedded vs. Workato: Key Differences at a Glance

Enhance your SaaS with seamless, AI-powered, white-labeled integrations

Albato Embedded vs. Workato

Add new ones in days and leverage pre-built solution templates tailored to your SaaS

Embed 1,000+ ready-to-use integrations into your SaaS.

Workato is known for a steep learning curve for both your integration team and your customers.

Albato enables non-technical teams to build integrations fast, reducing time to market and providing a truly enjoyable UX for customers. At the same time, your engineers can leverage advanced tools such as the App Integrator and JS code for more customized integrations.

10x Smoother UX

From $12K per year

Scalable pricing

$30-$50K+ per year

We do not analyze or use the data that flows through our connectors.

GDPR Compliant

SOC2 Type 2 certified

Managed private cloud

Enterprise scale & security

Enterprise-grade iPaaS

Workato’s support and customer service caters heavily to enterprise tiers, with some users citing response times of up to 7 days. Dedicated CS and engineering teams are only available for higher enterprise tiers.

Albato offers high-touch customer care with all plans, including a dedicated project manager, CSM, and API engineer for fast, tailored support.

White-Glove Service for Every Client

Workato limits white-labeling, restricting brand customization and user experience.

Albato Embedded comes with a fully customizable, white-labeled UI that you can easily embed into your product.

Fully white-labeled

You have to set up a lot of rules and trial and error to see what works.

The thing I like least about Workato is the pricing—it can get a bit expensive, especially for smaller teams or small businesses. Some features are also a bit tricky to set up at first, it requires a bit of a learning curve to fully understand.

Who/what to turn to for which issues one may have can be its own learning curve and/or frustration.

Users of Workato should have at least some understanding of databases, understand data types, and have explicit goals around what issues they’ll be using to solve using Workato. Without this background, business users might find Workato a little too complicated and a lot more difficult/complex.

The downside was its pricing. I felt like it could be reduced as it accumulates to a large amount over a period of time.

Some features are behind a pricy license like advanced recipe management and detailed logging.

Very steep learning curve. Takes a lot of trial and error until things are built correctly. I wish there was simpler way to test automations in a step-by-step capacity.

The cost, its very expensive for a service.

Workato customers have spoken

Cut dev costs on developing and maintaining API integrations

Accelerate time to market for your integrations

Reduce churn by locking in your customers with AI-backed, top-notch integrations

Easy-to-use white-label integrations embedded in your SaaS

Minimize costs on development and maintenance of API integrations

Accelerate time-to-market of your integrations

Reduce churn by "gluing down" your customers with top-notch integrations

Hire a team of developers, a product lead, a tester, and a project manager

Spend a few months evaluating APIs of other platforms and their compatibility with your SaaS

Burden your devs with coding integrations. Try to squeeze integrations into their core product backlog

Struggle to keep up with fixing faulty automations and updating APIs

Hire a tech support team to handle customer requests

In-house development

White-label ready-to-use integrations embedded in your SaaS

How do you make 10 complex native integrations?

Choose the apps and automation scenarios you need

Let Albato build native integrations for your SaaS from A to Z

Ship top-notch, embedded integrations to your customers. We maintain and scale all integrations over their lifetime

With Albato Embedded

We do not analyze or use the data that flows through our connectors

We only operate under secure connection for data transmission

Users may disable data recording at any time

GDPR and SOC 2 Type 2 compliant

Building Integrations in-house? Think again.

We are happy about our partnership! Thank you, Albato, for your efforts in delivering complex native integrations to our app marketplace!

Albato is simply amazing. Their embedded solution helped us triple the number of integrations in less than a month. Our users are happy and so are we. I definitely recommend it to anyone looking to boost their product’s integration portfolio.

With Albato Embedded, we create added value for our customers. They can now move data with the click of a button, without having to leave our platform. Albato helped us build it in 1-2 months, with almost zero engagement from our R&D. Our estimates for in-house development were several times that. They also took integration support off our plate.

Partnering with Albato has been a game-changer for us. Before, building integrations was slow, costly, and hard to scale. With Albato Embedded, we've drastically cut down our integration delivery time, expanded into new markets, and freed up our dev team to focus on core product innovation.

Check out our current clients’ success stories below!

Behind every great user experience is a great integration

With Albato, we have been able to embed integrations directly into the Weeztix dashboard, creating a truly seamless experience for our organisers. No more jumping between tools, everything just works right where they need it.

Customers enjoy one-click integrations directly within your product—no third-party accounts needed.

Seamless UX

Monetize built-in integrations through premium plans or usage-based pricing.

Revenue growth

Offer any custom integration or enhancement to your customers.

Tailored and native

Built with your SaaS and your customers in mind.

Your-SaaS-centric

Albato Embedded

Use Albato Embedded to retain users and drive growth within your SaaS

Keep your customers close — no more Zapier detours

Zapier vs. Albato Embedded: What’s best for your SaaS?

Customers have to leave your platform, sign up for Zapier, and struggle with setup and support issues.

Disrupted customer journey

Customers are paying Zapier what they could’ve paid you.

Lost revenue

Zapier lacks deep customization and can’t be embedded into your product natively.

Rigid and limited

Built for the masses, not for your SaaS or your customers’ needs.

One-size-fits-all

Zapier

Explore the core features of our Embedded iPaaS

Yes, we can build you an app marketplace from A to Z and maintain it over its lifetime. Alternatively, we can populate your existing marketplace with our native integrations.

You can choose from 1,000+ ready-to-use apps currently listed in our app library or ask us to develop custom apps of your choice.

Can you build me an integration marketplace from scratch?

Unlike an API call, a transaction only counts when Albato successfully moves or modifies data within your automations. For example, if your automation has the action step to create a new deal in SalesForce, each created deal will use one transaction. Albato will not charge you for the trigger step, whereby it polls the SalesForce API for data changes.

Transaction-based billing is more cost-effective for you. Most competitors charge for API calls, which are consumed much faster than transactions. On average, it takes 1 transaction to eat up as many as 4-5 API calls or more.

Transaction-based billing is more cost-effective for you. Most competitors charge for API calls, which are consumed much faster than transactions. On average, it takes 1 transaction to eat up as many as 4-5 API calls or more.

What are transactions?

Fret not! Starting with the Standard Plan and up, we provide a service to deliver custom apps of your choice every month. Please remember that we can only integrate an app that has an accessible API with clear and detailed documentation.

What if I want an app you don't currently have in your library?

Yes, on higher subscription plans, we can white-label your integrations.

The process may take a few weeks, as you'll need to create an authentication app for each connector you use. These apps are then reviewed by the respective third-party platforms (for example, a Shopify auth app must be reviewed by Shopify). Once approved, we’ll replace Albato with your brand at the connector authentication step.

For a faster time to market, you can also use our gray-label auth app, Integration Hub — a solid workaround while you're building your branded authentication experience.

Whichever path you choose, we’ll guide and support you at every step of the white-labeling process!

Can you white-label embedded integrations so my customers don’t know Albato is there?

That largely depends on the number of apps you wish to connect, the complexity of your use cases, and the level of customization on the frontend side. On average, it may take up to 30-45 days for your integrations to go live.

How long does it take Albato to implement native integrations?

Relying 100% on third-party tools like Zapier can endanger the user experience of your customers. The major drawbacks of this approach are that your customers:

<ul class='list-disc ml-[25px]'><li>would have to leave your app and learn how to use Zapier</li>
<li>would have to sign up and pay for a third-party party tool on top of what they’re paying for your product</li>
<li>may run into technical issues or limitations on the Zapier end. In that case, they will be on their own dealing with their problems. They may even be unable to set up integrations with your product, and you will be unaware that they are getting stuck.</li>
<li>may not find the use cases they need in Zapier. There is no single “one-size-fits-all” integration tool that would satisfy everyone’s needs. Customers often want tailored functionality, and this is not Zapier’s forte.</li>
<li>may use Zapier to find out about your competitors and — if any of them have more automation templates, triggers, or actions available on Zapier—there is a big risk of your customers switching to a competitive product</li></ul>
All of the above can lead to a bad user experience being attributed back to your product!

On the contrary, with native integrations, your customers won’t have to:

<ul class='list-disc ml-[25px]'><li>leave your app or pay extra for Zapier or any other third-party tool</li>
<li>get through a long learning curve—all embedded integrations will be fully tailored to your customers’ needs and use cases. These integrations will come ready to rock and roll, and your customers will immediately gain all of the advantages of a seamless user experience</li>
<li>go through the hassle of interacting with Zapier customer support—Albato will provide superb dedicated support to you and your customers</li></ul>

All of the above can lead to a bad user experience being attributed back to your product!

On the contrary, with native integrations, your customers won’t have to:

Why do I need embedded integrations if I can just use Zapier instead?

No, you won’t. We will create new users automatically and enable native integrations for them.

Will I have to enable Albato integrations for each of my customers manually?

Unlike real-time automations, bulk data migration allows your integrations to move historical data in bulk. Data migration may prove crucial if, for example, your customers want to migrate their contact base or analytics from a third-party app to your platform, or vice versa. Another widespread use case would be uploading customer audiences or subscription lists to marketing platforms.

What is the Bulk data migration feature?

An API connector is a bunch of API methods that are needed to integrate with a specific cloud app. A connector allows exchanging data (pulling and sending) between your product and a third-party app. You can choose from our library of 1,000+ ready-to-use API connectors—the apps you can connect with.

What are connectors?

No. You get charged either for the number of active integrations (connectors) or for active users (your customers who use native integrations). The number of workflows and workflow steps for each integration or active user is unlimited.

Do I get charged each time my customers use native integrations?

No need to worry. If you go over your limit, you can purchase additional transactions anytime. Alternatively, if you’ve been consistently going over your base limit, we can bump it up for a recurring extra fee.

What happens if I go over my monthly transaction limit?

It’s entirely up to you how you monetize integrations on your end. Some of our partners provide integrations for free to stand out from the competition, some charge their customers based on their integration usage, and some offer integrations as a feature on a more expensive price plan, thus motivating users to upgrade their subscription plans.

Can I pass the integration costs on to my customers?

Yes. We can enable Albato automation builder for your end users so they can construct new workflows themselves using available apps, triggers, actions, and data points.

Can I allow my customers to set up custom automations?

There are a few simple steps to get going:

<ul class='list-disc ml-[25px]'><li>We ask you to fill out a brief describing your use cases, requirements, and other essential details.</li>
<li>We agree on the list of integrations (the apps we will natively embed in your SaaS), the price plan, the SLA, and then get the Albato licensing agreement signed.</li>
<li>We build an API connector for your application with the necessary triggers, actions, data points, and other functions. Please note that your app must have an accessible API with clear and comprehensive documentation.</li>
<li>We set up integration templates with the apps you require and tailor them to your customers’ needs.</li>
<li>We set up and configure the iFrame (UI) for your integrations.</li>
<li>We provide you (and your team) initial training and onboarding before you make the embedded integrations available to your customers.</li>
<li>You and your customers can just put your feet up and enjoy top-notch integrations, along with our high-touch customer service. :)</li></ul>

What do I need to get started with Albato Embedded?

Yes, we can set up SSO for your application.

However, your users will still have to authenticate and connect their accounts from third-party apps that we will integrate your product with.

However, your users will still have to authenticate and connect their accounts from third-party apps that we will integrate your product with.

Can you set up Single Sign-On (SSO) so my users don’t have to authenticate for embedded integrations?

We store authentication data in encrypted form. There is also a stand-alone, highly secure server where the decryption keys are harbored.

We store user data on AWS servers in the USA.

Only a limited number of authorized employees have access to the data. They need it to be able to troubleshoot system failures and make sure the backups are working faultlessly. As per GDPR, you may opt out of recording and storing user data anytime.

Feel free to check out our privacy policy <a href='/privacy' class='underline'>https://albato.com/privacy</a>

We store user data on AWS servers in the USA.

Only a limited number of authorized employees have access to the data. They need it to be able to troubleshoot system failures and make sure the backups are working faultlessly. As per GDPR, you may opt out of recording and storing user data anytime.

What about data privacy and security?

It is a unique feature of the Albato platform. Solutions allow you to easily group integrations by your customers' most frequent use cases. For example, you can create separate solutions for CRM integrations, e-commerce, or email marketing tools.

Your customers will enjoy using pre-packaged "integration kits" geared to their specific business needs.

Your customers will enjoy using pre-packaged "integration kits" geared to their specific business needs.

What are Solutions?

Frequently asked questions

Free up your devs—Albato handles all your integrations

Track and manage all integrations in one place

Grow your revenue with Albato Embedded

Keep your customers happy, boost MRR, and ditch churn with AI-powered, one-click native integrations.

Make your SaaS stick with AI-fueled embedded iPaaS

1 integration delivery time

Time to market for all integrations

Embed 1,000+ ready-to-use integrations in your SaaS add new ones in a matter of days via Albato Embedded iPaaS.

1. Discovery & Business

2. Deep dive & product fit

3. Contract

4. Set-up

5. Launch

Our journey—from discovery to launch

Best for established SaaS. From 15 connectors.

Business

Custom

Best for enterprise SaaS. From 30 connectors.

Enterprise

You get access to powerful AI workflows using the latest LLMs from OpenAI, Grok, Claude, Germini, Perplexity, Jasper, and more

Unlike most competitors, all of your API calls (triggers) on Albato are unlimited and 100% free

We offer a two-tiered support model to ensure fast, reliable help for both your users and your team:<ul class='list-disc ml-[26px] mt-2 space-y-2'><li>1st-line support (available on Pro and Enterprise plans): We assist your users directly by handling integration issues and routine questions. We can embed our support chat widget directly into your integration page, so your users get help exactly where and when they need it.</li> <li>2nd-line support (available on all plans): We collaborate with your internal team to resolve your customers’ issues through a dedicated customer portal.</li></ul>

Unlike an API call, a transaction is counted only when data is successfully modified or delivered through action steps of your automation. Trigger steps are not counted.

Transaction-based billing is more cost-effective. Most iPaaS charge for API calls, which are consumed much faster than transactions. On average, it takes 4-5 API calls to eat up 1 transaction.

Albato can send you automated alerts with information about integration errors and transaction limits of your end users.

This feature allows your integrations to move historical data in bulks. Data migration may be vital for your customers if, for example, they want to migrate their contact base or analytics from a third-party app to your platform, or vice versa.

White labeling of your integrations including creation of white label oAuth apps.

Find the right plan for your SaaS

Pricing structure

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