Facing increasing demand for native integrations, Chatfuel, a no-code AI chatbot platform, struggled with long development cycles and stretched engineering resources.
They partnered with Albato to launch integrations faster and cut development costs. This boosted customer retention and drove growth in key markets.
About Chatfuel
Launched in 2015, Chatfuel is the leading messaging automation platform with AI chatbots for Facebook Messenger, Instagram, WhatsApp, and websites. Its goal is to help businesses—especially service-based companies in North and Latin America—automate customer communication, drive engagement, and increase sales through AI-powered messaging.
Chatfuel simplifies bot-building and customer support automation, helping companies to scale without hiring more support and CS staff.
Business results
Chatfuel embedded Albato’s no-code iPaaS, which helped them speed up time to market for their integrations, cut costs, and increase user engagement.
Goals and challenges
Before Albato, Chatfuel was struggling with multiple bottlenecks related to integrations:
Chatfuel needed a scalable and cost-effective solution that would give them a competitive edge.
Solution
To overcome these challenges, Chatfuel chose Albato for its embedded white-label integrations, purpose-built for SaaS platforms.
Albato’s pricing—based on the number of active customers—also aligned well with Chatfuel’s commercial model, making it a more cost-effective option than other iPaaS solutions. It was also much faster and easier to set up, with almost no involvement from Chatfuel’s developers—plus, there were no hefty setup fees or long-term commitments.
On top of that, Albato’s dedicated CS team worked closely with Chatfuel from day one of implementation through to go-live and post-launch fine-tuning.
How it works
With Albato Embedded, Chatfuel now offers dozens of high-demand integrations natively within their platform, like HubSpot, Salesforce, Kommo, Facebook Conversions API, Zendesk, Shopify, MailChimp, and Gmail. See some of the main use cases available:
Chatfuel’s customers don’t need to set up and configure complex workflows—all integrations are pre-packaged and loaded with the most popular use cases. Users just need to authenticate and activate an integration template with a few clicks, and their data starts moving on autopilot in real time. This allows Albato to mimic native integrations, making them as simple and intuitive as possible for non-technical users.
Plus, the entire integration experience now takes place directly within Chatfuel’s platform, eliminating the need for third-party tools, extra subscriptions, or separate accounts. Here’s how Albato integrations were seamlessly embedded into Chatfuel’s UI:
For Chatfuel’s admins, enabling a new integration for customers is now a walk in the park—it’s a fully no-code experience, and a new integration can be added to Chatfuel’s marketplace in just a few clicks.
Next steps
Chatfuel plans to work even more closely with Albato to bring more value to their users. One key step is expanding CRM integrations, so Chatfuel’s customers can manage chats directly from their CRM for better efficiency.
Another priority is enriching AI automation with third-party data pulled from CRMs and booking platforms—fueling smarter, more personalized customer interactions.
With Albato’s growing library of local connectors, Chatfuel can now expand faster in LATAM by quickly launching region-specific integrations.
Chatfuel is also considering bundling Albato into their higher-tier plans, creating new revenue streams while giving more value to high-ticket customers.
If you want to get more insights on this case and achieve similar results, visit the Albato Embedded page or get in touch with our integration experts to schedule a demo session.
