How to boost your product value for 1,000+ customers via sticky integrations and save 70% on dev costs

How to boost product value for 1,000+ customers with integrations and save 70% on dev costs.
Embedded
·
5/2/2024
·
3 min. read

In an effort to expand its market share, the largest CRM and marketing automation platform in LATAM, RD Station, grapples with unscalable integration challenges.

They turned the tide by partnering with Albato, unleashing powerful native e-commerce integrations that enhance their platform and elevate customer experience.

About RD Station

RD Station is a marketing automation and CRM platform designed to help companies generate leads, engage customers, and optimize marketing efforts. Founded in 2011, it is today the leading SaaS platform in LATAM.

Business results

With the no-code Albato iPaaS, RD Station achieved the following results:

Albato_Case_study_RD_Station_Results.png

If you want to get more insights on this case study and achieve similar results, visit the Albato Embedded page or get in touch with our integration experts to schedule a demo session.

Goals and challenges

RD Station wanted to provide native integrations with LATAM’s top e-commerce platforms for their customers. The goal was to enhance the platform's offering, win more high-value customers, increase the company's visibility in the LATAM market, and stand out from the competition.

In 2017, RD Station started building integrations with third-party apps. Initially, RD Station’s in-house developers and partners handled this, but it soon became clear that such a model wasn’t scalable due to the following reasons:

Albato_Case_study_RD_Station_Challenges.png

This situation revealed that RD Station needed a better way to scale and maintain integrations.

Solution

After exploring market possibilities, RD Station chose Albato as their integration provider. Albato quickly delivered complex integrations with e-comm platforms and CRMs such as Salesforce, Shopify, WooCommerce, Loja Integrada, Nuvemshop, VTEX, and Pipedrive, ensuring a native user experience.

The implemented use cases included the following:

Albato_Case_study_RD_Station_Use_Cases.png

Albato integrations were seamlessly iFramed into RD Station’s UI:

Albato_Case_study_RD_Station_Apps.png

The top bar with the RD Station logo is RD Station’s native UI. The area below is Albato’s iFrame from a customer’s perspective. The customer can choose from a number of pre-defined integration templates:

Albato_Case_study_RD_Station_Pipedrive_Integration.gif

Or create a custom workflow from scratch:

Albato_Case_study_RD_Station_Pipedrive_Interface_Custom_Automation.gif

Salesforce Solution

Here’s what Albato-Salesforce integration looks like inside RD Station’s interface from a customer’s perspective:

Albato_Case_study_RD_Station_Salesforce_Solution.gif

Salesforce is the most complex among all RD Station’s integrations, which is why Albato pre-packaged the most commonly used Salesforce scenarios as one-click customer-facing templates. RD Station’s customers can now quickly choose from the pre-defined use cases and hit the ground running.

Having said that, no two CRMs are the same. Each customer uses a different Salesforce setup with a unique set of fields, pipelines, objects, etc. To provide quick and easy customization, RD Station allowed customers to configure their custom fields inside each scenario through the gear icon in the Albato iFrame.

In the example below, a customer mapped some custom Salesforce fields to RD Station with just a couple of clicks!

Albato_Case_study_RD_Station_Map_Fields.png

The Salesforce solution proved to be the sweet spot for a templated, yet highly customizable integration UX for RD Station’s customers.

Embedding integrations into your platform helps reduce the load on your development team, accelerate the integration process, decrease churn, and boost LTV. Schedule a demo with our experts to explore how Albato's embedded iPaaS can make it all possible.

Integration Support

Albato provided RD Station with dedicated tech support for all embedded integrations. RD Station can submit any customer issue, question, or request to the Albato team via a dedicated support portal.

Albato provides support services under strict SLAs for first response and resolution times. Based on the data from 30 recent tickets, the average first response time was under 11 minutes.

It's also notable that Albato, despite managing 8 complex integrations for over 1,000 customers who generate more than 5,000,000 transactions a month, receives only about 7 support tickets monthly. This proves that Albato integrations are highly reliable on a large scale!

Next steps

The partnership with Albato has led to remarkable results. The development time for each connector has dropped from the usual 2-3 months (if done internally) to 20 days. The initial 4 heavyweight e-comm integrations were rolled out in 3 months (as opposed to 1 year if done in-house).

RD Station also saved $25K on the initial integration development and setup, and continues to save $5K monthly on integration maintenance. Customer feedback has been predominantly positive, too. RD Station users find the new integrations more intuitive, versatile, and faster-performing.

Here is how the number of new and active users grew from January 2022 to March 2024:

Albato_Case_study_RD_Station_Users.png

Encouraged by this success, RD Station is planning on expanding its integration offering with Albato integrations, and might even introduce a paid tier for enterprise-grade integrations.

Feedback

Albato_Case_study_RD_Station_Testimonials.png

If you want to get more insights on this case study and achieve similar results, visit the Albato Embedded page or get in touch with our integration experts to schedule a demo session.


Embedded
Case Studies

Related articles

Show more
Connecting RD Station to Albato
CRM
3 min. read

Connecting RD Station to Albato

After connecting you will be able to download data from RD Station per event: New lead conversion Lead is marked as opportunity You can also send data to RD Station by creating leads and adding attributes to them at the right time. The following actions are available: Create «Chat started» event Create «Chat finished» event …

Create conversion events in RD Station for new leads from Facebook Lead Ads
CRM
3 min. read

Create conversion events in RD Station for new leads from Facebook Lead Ads

Let’s look at creating a «Facebook-RD Station» automation. After running it, when filling out the lead form, the new lead will be passed to RD Station, creating a new conversion event in RD Station. You can also set up a similar link with other services, the configuration will be similar. Before creating bundles, connect the …

How to Connect to Ironclad
4 min. read

How to Connect to Ironclad

By connecting Ironclad with Albato, you can automate your contract lifecycle management.

How to Set up and Track Tasks with Telegram Bot in Bitrix24
Telegram
8 min. read

How to Set up and Track Tasks with Telegram Bot in Bitrix24

In this article, you will learn how to integrate a Telegram bot with Bitrix24 to set up and manage tasks efficiently. We provide step-by-step instructions to automate task tracking and boost productivity.

How to Connect Speechnotes to Albato
4 min. read

How to Connect Speechnotes to Albato

By connecting Speechnotes with Albato, you can automate transcription workflows and send content directly to your preferred apps.

How to Connect Viral Loops to Albato
4 min. read

How to Connect Viral Loops to Albato

By connecting Viral Loops with Albato, you can automate lead tracking, reward distribution, and email workflows.

How to Connect Infobip to Albato
3 min. read

How to Connect Infobip to Albato

By linking Infobip with Albato, you can automate message sending, customer engagement workflows, and real-time notifications across your preferred channels.

How to Connect Albato to Snov.io
4 min. read

How to Connect Albato to Snov.io

By connecting Snov.io with Albato, you can optimize your sales workflow and boost your lead engagement.

How to Connect GetSales to Albato
5 min. read

How to Connect GetSales to Albato

By connecting GetSales with Albato, you can automate your lead generation workflow.

How to Connect Podio to Albato
3 min. read

How to Connect Podio to Albato

By connecting Podio and Albato, you can automate task management, data syncing, and project tracking across tools.

How to Connect Apify to Albato
3 min. read

How to Connect Apify to Albato

Here’s how you can connect Apify with Albato and automate your data-driven processes.

What is Marketing Automation and How It Works
13 min. read

What is Marketing Automation and How It Works

In this article, you will learn what marketing automation is, how it can streamline your campaigns, enhance customer engagement, and drive business growth.