Zapier vs. Make vs. Albato: Comparison in 2025

In this article

Businesses today use dozens of SaaS tools, from CRMs to email platforms. Without integration, data gets siloed and teams waste time on manual tasks. That’s where iPaaS (Integration Platform as a Service) comes in.

In this article, we’ll compare Zapier, Make, and Albato across features, pricing, and use cases, so you can decide which is right for your business.

Best iPaaS platform overview: Zapier vs Make vs Albato

Here we briefly cover the main pros and cons of each platform.

What is Zapier?

Zapier is the most popular iPaaS platform, renowned for its ease of use. It connects apps through “Zaps” (trigger + action workflows).

Strengths of Zapier

• Massive app library. Over 8,000+ integrations covering CRMs, marketing tools, email apps, and more.
• No-code friendly. Anyone can create workflows without technical knowledge using the GUI or AI agents.

Weaknesses of Zapier

• High cost at scale. Task-based usage can escalate fast.
• Limited data handling. Not ideal for heavy array or batch processing.
• Customization limits. You can add code, but advanced logic feels constrained compared to Make.

Best for: Non-technical users who want fast, straightforward automation with maximum app coverage.

What is Make?

Make takes a different approach to automation. Instead of linear “Zaps,” it uses scenarios, which are built on a drag-and-drop canvas with branches, filters, and conditions.

Strengths of Make

• Advanced workflow builder. Visual canvas and AI agents makes complex automation easier to design.
• Support for conditional logic. Ideal for multi-step workflows with branching.
• Versatility. Can connect cloud, hybrid, and on-premise systems.

Weaknesses of Make

• Learning curve. Takes time for beginners to get comfortable.

Best for: Technical teams that need to implement complex automation logic fast.

What is Albato?

Albato is an automation platform with a clean builder and strong built-in tools. It supports over 1,000 apps and offers a no-code App Integrator that lets users add their own missing apps. Workflows are step-based but include advanced options like routers, iterators, aggregators, and error handling.

Strengths of Albato

• App Integrator. Unique tool to create custom app integrations without coding.

• Built-in tools. Includes Router, Iterator, Aggregator, Delay, Error Handler, and JavaScript.

• Clear interface. Simple builder that balances power and usability. AI agents that help you build automations via chatbot are also coming soon.

• Solutions library. Ready-made scenario packs for quick setup.

Weaknesses of Albato

• Smaller app catalog. About 1,000 apps compared to thousands on Zapier or Make.

Best for: Teams that need solid automation features and want the flexibility to add missing apps without writing code.

Make vs. Zapier vs. Albato feature comparison

Zapier vs. Make vs. Albato: Pricing comparison

In this section, we compare the pricing so you can make an informed decision.

Zapier

The Pro Plan starts at $20 per month when billed annually. Paid plans scale with task usage—the more tasks your workflows run, the higher the cost.

Make

The Core plan starts at $9 per month when billed annually. Make uses credit-based billing. Most actions consume one credit per operation, but more complex actions can consume more, for example, AI.

Albato

Paid plans scale based on the number of transactions or tasks. The basic plan starts at $13 per month when billed annually, with 1,000 transactions.

Which one to choose

Here is a brief summary of Zapier vs Make vs Albato:

1. Zapier

• Easiest to start with, no steep learning curve

• Largest app library (thousands of integrations)

• Reliable for simple, popular automations

• Best for users who want speed and convenience

• Downsides: Gets expensive with high task volume

2. Make

• Handles complex workflows with multiple steps and conditions

• Visual editor helps map and understand processes

• Better for data-heavy tasks (transformations, filters, branching)

• Cheaper than Zapier at scale

• Downsides: Steeper learning curve for beginners

3. Albato

• More affordable than Zapier and Make

• Good balance between ease of use and flexibility

• Strong support for certain CRMs and regional tools (especially in Europe)

• Collaborative features for small teams

• Downsides: Smaller app library compared to Zapier/Make

FAQs

1. What is the difference between Zapier and Make?
Zapier is simpler and better for beginners. Make is more advanced, with a visual workflow builder for complex automation.

2. Why is Albato the best alternative to Zapier or Make?
Albato gives end users more control and flexibility compared to Zapier or Make. With its no-code App Integrator, you can add apps that aren’t officially supported—without any programming. Its built-in tools like Router, Iterator, Aggregator, and Error Handler let you build more complex workflows while keeping them manageable.

3. Is Make cheaper than Zapier?
Yes. Make’s scenario-based billing is often more cost-effective for power users.

Summing up

Choosing the right automation platform depends on what matters most to you: simplicity with Zapier, flexibility with Make, or cost control with Albato. For users who want to automate daily tasks without overpaying, Albato offers an affordable balance of power and ease. It’s a practical choice if you want reliable automations that won’t strain your budget.

Read more:

• Grok, ChatGPT, Gemini, Claude: Overview of Updates
• Best AI Automation Use Cases with Albato
• Best Use Cases for Marketing and Sales Automation