How to Choose the Top AI Model for Your Task

If you’re thinking about automating your routine tasks with the help of genAI, many models on the market are available. While they share a lot in common, practice shows that using different models for different tasks is better.

If you don’t have time to research the details, keep reading these posts. We’ve tested nine popular generative AI tools to inform you on what they do best.

AI models: what they are and how they work

We won’t bore you with technical details. However, having a basic understanding of how AI works can help you choose the right model for your task.

Artificial intelligence models are special computer programs that can use data to find patterns and make predictions. While this sounds simple, these possibilities took decades to develop. The number of applications is limitless, from analyzing financial data to medical diagnosis and marketing.

All AI models can be divided into two groups: **foundation models vs task-specific ones. **

Task-specific models excel at just one task. This type of AI appeared first. They were trained to perform a specific task, for example, translation or summarization.

Foundation models are general-purpose. They can solve a variety of tasks. For example, ChatGPT by OpenAI can help marketers write blog posts, coders review code, and data analysts find patterns in data. Users worldwide are figuring out new ways to use the model, as you read this post.

ChatGPT is an example of a generative artificial intelligence model.

It can be both task-specific and foundational. For example, you can use the API provided by OpenAI and fine-tune your model to your specific niche or task.

GenAI is a type of artificial intelligence designed to create content, whether text, images, code, or even music. Unlike traditional AI systems that analyze data and provide predictions, generative models generate something new based on the patterns they’ve learned.

When you ask a question or give a prompt, the model quickly predicts what will come next—one word at a time—based on everything it’s learned.

For instance:

• Ask a model to write a blog post, and it can draft an entire article based on your topic.

• Need help summarizing a report? It can condense long documents into digestible points.

• Want to brainstorm ideas? It can offer creative suggestions based on trends and existing content.

At its core, generative AI tools help teams work smarter by handling repetitive or time-consuming tasks, freeing up time for more strategic thinking.

Why use AI models in your business

Most businesses today use artificial intelligence in their processes. AI helps teams to get more things done and often at a better quality. If you aren’t using AI, you will be left behind your competitors.

Use of generative AI increased from 33% in 2023 to 71% in 2024. Use of gen AI by business function for the latest data varied from 42% in marketing and sales to 5% in manufacturing. — The State of AI, McKinsey

For example, at Albato, we use genAI in marketing and sales to help write first drafts of articles, emails, and social media posts. We edit and tweak AI content. However, having an assistant helps produce content faster and make fewer mistakes.

Top generative AI models for your business

Our team has acquired extensive experience using different AI tools for marketing automation and not only. Here is our breakdown of which model to choose based on your task.

ChatGPT (OpenAI)

Model Architecture: Transformer-based (GPT-3, GPT-3.5, GPT-4)

Model Size: GPT-3: 175B parameters; GPT-4: undisclosed

Training Data: Common Crawl, WebText2, Books1 & 2, Wikipedia

Strengths: General-purpose language understanding and generation

Best for: Conversational AI, customer service, content creation

ChatGPT by OpenAI is one of the most versatile AI tools available today. Whether you need to improve customer service, generate content, or assist with coding, this AI-powered assistant can save time and boost efficiency. Here’s where ChatGPT excels:

1. Automating customer support

Customer service teams often struggle with handling repetitive inquiries. ChatGPT can:

• Power AI chatbots that provide instant, accurate responses 24/7.

• Reduce wait times by handling FAQs, troubleshooting, and basic support requests.

• Free up human agents for more complex customer needs.

Why it’s great: It scales easily, ensuring consistent and timely responses across all customer interactions.

2. Content generation for marketing and blogging

Creating fresh, engaging content can be time-consuming. ChatGPT helps by:

• Writing blog posts, social media captions, and product descriptions.

• Generating email newsletters and ad copy.

• Providing creative inspiration for campaigns.

Why it’s great: It speeds up content production while maintaining quality and brand consistency.

3. Assisting developers with coding

Developers can use ChatGPT as an AI coding assistant to:

• Generate code snippets and templates.

• Debug and troubleshoot issues faster.

• Explain complex programming concepts in simple terms.

Why it’s great: It accelerates development workflows and reduces time spent on repetitive coding tasks.

Read more: Gemini vs ChatGPT: Comparing the Top AI Chatbots

Gemini

Model Architecture: Transformer-based; includes decoder-only transformers and sparse Mixture-of-Experts (MoE) in later versions

Model Size: Nano-1: 1.8B; Nano-2: 3.25B; Gemma 2: up to 27B; Grok-3: 2.7T parameters

Training Data: Multimodal and multilingual corpus including web documents, books, code, images, audio, and video

Strengths: Multimodal processing, large context windows, integration with Google's ecosystem

Best for: Multimodal AI (text, images, code), research, enterprise AI

Gemini by Google is a powerful, versatile AI model that can be used across various business functions. It can help with content generation and customer support. However, the texts generated by Gemini can sound less natural than those generated by other tools.

However, Gemini works as a powerful search engine. It can also be effectively used for technical tasks, such as coding assistance. A killer feature of Gemini is its ability to process audio and video content (most models, including ChatGPT ,can’t do that).

1. Generating high-quality research content

For businesses focused on content marketing, Gemini can:

• Draft articles, reports, and product descriptions with detailed insights.

• Assist in scriptwriting for video and audio content.

• Optimize text for different formats, from social media to professional reports.

Why it’s great: It adapts to different tones and styles, making content creation more dynamic.

2. Boosting developer productivity

Developers can leverage Gemini for:

• Writing and optimizing code in multiple programming languages.

• Debugging and suggesting improvements for better efficiency.

• Converting complex datasets into structured insights.

Why it’s great: Its multimodal capabilities allow it to process code, documentation, and diagrams for deeper understanding.

Read more: Getting Started with Gemini

Grok (xAI by Elon Musk)

Model Architecture: Advanced neural network with 64-layer architecture

Model Size: Grok-3: 2.7 trillion parameters

Training Data: 12.8 trillion tokens from internet sources up to Q3 2023 and data from AI Tutors

Strengths: Real-time data access, humor-driven conversational AI, integration with X (formerly Twitter)

Best for: Social media integration, real-time data analysis

Grok, developed by xAI, is an AI assistant designed for fast, insightful, conversational interactions. With its real-time learning capabilities and access to up-to-date information, Grok is a powerful tool for businesses looking to enhance automation, content generation, and development workflows. Here’s where it excels:

1. Smarter customer support

Grok is designed to provide fast and informed responses, making it a strong choice for customer service. It can:

• Deliver instant answers with access to the latest online information.

• Analyze trends in customer inquiries to improve automated responses.

• Assist support teams by summarizing conversations and suggesting solutions.

Why it’s great: Unlike many AI models, Grok is designed to stay updated, ensuring responses are relevant.

2. Generating engaging content

For businesses focused on staying ahead in content marketing, Grok can:

• Write articles, reports, and social media posts with the latest available data.

• Provide real-time insights and summaries from news sources.

• Adapt its writing style to match different brand voices.

Why it’s great: It delivers fresh, data-driven content ideal for fast-moving industries.

Deepseek

• Model Architecture: Transformer-based; variants include MoE, MLA

• Model Size: V3: 671B parameters (37B active per token)

• Training Data: Multilingual corpus; V3 trained on 14.8T tokens

• Strengths: Efficiency, multilingual support, math and coding tasks

Best for: Open-source development, multilingual code support, document summarization.

DeepSeek is a powerful open-source language model designed to perform a wide range of tasks with high accuracy, making it a versatile tool for developers, researchers, and enterprise teams. Built to rival proprietary models, DeepSeek focuses on openness, transparency, and multilingual capabilities. Here’s where it excels:

1. Multilingual coding and technical support

DeepSeek has strong performance in code generation, debugging, and cross-language translation, making it ideal for technical teams and global development efforts. It can:

• Write and translate code across multiple programming languages.
• Debug and explain complex code snippets clearly.
• Assist developers in real-time during programming sessions.

Why it’s great: DeepSeek supports more than just English, making it a smart choice for international teams or non-English-speaking developers.

2. Research and document summarization

For academic and enterprise users handling large volumes of data, DeepSeek provides reliable, accurate summarization and analysis. It can:

• Analyze and summarize long documents, research papers, and legal texts.
• Extract key points and structure content for easier review.
• Provide citation-aware answers based on source documents.

Why it’s great: With its strong context handling and high-token input capability, DeepSeek is built for long, complex documents.

Read more: Deepseek Overview

Jasper AI

Model Architecture: Not publicly disclosed

Model Size: Not publicly disclosed

Training Data: Not publicly disclosed

Strengths: Marketing and copywriting content generation

Best for: Marketing content creation, brand voice consistency

Jasper AI is built specifically for businesses that need high-quality, on-brand content at scale. Whether you're running a marketing team, managing a blog, or crafting ad copy, Jasper helps streamline content creation with speed and consistency. Here’s where it stands out:

1. Scaling content marketing with AI

For teams producing large volumes of content, Jasper makes it easy to:

• Generate blog posts, emails, and social media content in minutes.

• Maintain brand voice and tone across different formats.

• Rewrite or improve existing content for clarity and engagement.

Why it’s great: Jasper includes brand style guides and memory features, ensuring consistency across all messaging.

2. Creating sales and ad copy

Jasper is designed to optimize content for conversion, making it a powerful tool for:

• Writing persuasive ad copy for Google, Facebook, and LinkedIn.

• Crafting compelling email subject lines and sales pages.

• Generating SEO-optimized content that ranks higher in search results.

Why it’s great: It provides AI-powered suggestions based on proven marketing frameworks like AIDA and PAS.

3. Enhancing team collaboration on content

Marketing and content teams can use Jasper to:

• Brainstorm and refine ideas with AI-powered writing assistance.

• Create multilingual content for global campaigns.

• Automate repetitive writing tasks, freeing up time for strategy.

Why it’s great: It integrates with popular tools like Surfer SEO and Grammarly, making content creation more efficient.

Claude AI

Model Architecture: Transformer-based

Model Size: Claude 1: ~52B parameters; Claude 2: ~137B parameters

Training Data: Not publicly disclosed

Strengths: Safety, alignment, and conversational abilities

Best for: Safe and ethical AI interactions, enterprise AI solutions

Claude, developed by Anthropic, is an AI assistant designed for deep reasoning, thoughtful conversations, and safe, business-friendly AI interactions. Whether you're automating customer support, generating insightful content, or assisting with complex workflows, Claude provides a reliable and efficient solution. Here’s where it excels:

1. Improving customer support

Claude is great for businesses that need AI-driven, high-quality customer interactions. It can:

• Handle complex inquiries with in-depth, context-aware responses.

• Assist support agents by summarizing long conversations and suggesting replies.

• Provide thoughtful and safety-conscious answers, reducing the risk of misinformation.

Why it’s great: Its strong ethical safeguards make it well-suited for sensitive customer interactions.

2. Generating long-form content

Claude is particularly effective for businesses that rely on in-depth, structured content. It can:

• Draft detailed reports, research papers, and thought leadership articles.

• Summarize lengthy documents into concise insights.

• Ensure clear, well-organized writing with a natural and professional tone.

Why it’s great: It processes and understands large amounts of text, making it ideal for knowledge-based industries.

3. Enhancing decision-making

For teams working with large datasets or strategic planning, Claude can:

• Analyze and interpret documents, contracts, and policies.

• Assist with brainstorming, idea refinement, and structured decision-making.

• Provide ethical and compliance-aware recommendations for regulated industries.

Why it’s great: Its ability to handle nuanced and structured reasoning makes it a valuable tool for legal, finance, and consulting firms.

Read more:

• What Is Claude AI and How It Works
• How to Use Claude Artifacts

Copilot AI

• Model Architecture: Based on OpenAI's GPT-4; integrated with Microsoft Graph for contextual data

• Model Size: Not publicly disclosed

• Training Data: Not publicly disclosed

• Strengths: Productivity enhancements across Microsoft 365 apps, contextual assistance using organizational data

Best for: Coding assistance, enterprise automation, productivity tools

Copilot AI, developed by Microsoft, is designed to enhance productivity, streamline workflows, and assist with content creation and coding. Integrated directly into Microsoft 365 and other developer tools, Copilot AI is a game-changer for businesses looking to automate tasks and improve efficiency. Here’s where it shines:

1. Boosting workplace productivity in Microsoft 365

Copilot AI seamlessly integrates with Microsoft apps to help professionals work smarter. It can:

• Draft emails, summarize meetings, and generate reports in Word and Outlook.

• Analyze and visualize data in Excel, reducing time spent on manual calculations.

• Create PowerPoint presentations with structured content and design suggestions.

Why it’s great: It acts as an intelligent assistant across everyday business tools, reducing repetitive work.

2. Assisting developers with code generation

For software teams, Copilot AI enhances coding efficiency by:

• Suggesting and completing code snippets in real-time.

• Identifying and fixing errors within the code.

• Supporting multiple programming languages, making it useful across various projects.

Why it’s great: It integrates directly with GitHub and Visual Studio, making development faster and smoother.

3. Streamlining business communication

Copilot AI helps teams stay organized and productive by:

• Summarizing chat discussions in Teams and suggesting action points.

• Automating document drafting and formatting.

• Enhancing knowledge retrieval from company documents and emails.

Why it’s great: It makes collaboration seamless by providing intelligent suggestions based on business context.

Perplexity AI

• Model Architecture: Not publicly disclosed

• Model Size: Not publicly disclosed

• Training Data: Not publicly disclosed

• Strengths: Real-time web search integration

Best for: Research and knowledge discovery

Perplexity AI is a powerful research and information retrieval tool designed to provide accurate, up-to-date answers by searching and summarizing data from the web. Unlike traditional AI chatbots, it prioritizes real-time sources, making it ideal for businesses that rely on the latest information. Here’s where it excels:

1. Enhancing research & knowledge discovery

For professionals who need quick and reliable insights, Perplexity AI can:

• Search the web and summarize the most relevant information.

• Provide cited sources, making fact-checking easier.

• Deliver concise answers to complex questions without the need for deep manual searches.

Why it’s great: It ensures accuracy by referencing real-time data rather than relying solely on pre-trained knowledge.

2. Generating data-driven reports and isights

Businesses and analysts can use Perplexity AI to:

• Quickly compile research on industry trends, competitors, and market changes.

• Summarize financial reports, legal documents, and scientific papers.

• Extract key takeaways from large datasets, reducing research time.

Why it’s great: It speeds up decision-making by providing well-structured, sourced insights.

3. Improving customer and employee support

Companies looking to provide instant, accurate information can use Perplexity AI to:

• Power internal knowledge bases for employees.

• Enhance customer support by offering up-to-date answers on policies and products.

• Automate FAQs with real-time, verifiable responses.

Why it’s great: Its ability to pull fresh data ensures responses remain relevant and accurate over time.

Writesonic

Model Architecture: Not publicly disclosed

Model Size: Not publicly disclosed

Training Data: Not publicly disclosed

Strengths: Marketing content creation, SEO optimization

Best for: AI-driven content writing, marketing, and ad generation

Writesonic is an AI-powered content generation platform designed to help businesses create high-quality marketing, sales, and SEO content quickly. Whether you're crafting blog posts, social media copy, or product descriptions, Writesonic automates the process, saving time while maintaining brand consistency. Here’s where it excels:

1. Scaling content marketing and blogging

For businesses that need fresh, engaging content, Writesonic can:

• Generate long-form blog posts, articles, and newsletters in minutes.

• Rewrite and improve existing content for clarity and impact.

• Optimize articles for SEO to improve search rankings.

Why it’s great: It speeds up content production while ensuring high readability and engagement.

2. Creating sales and ad copy

Writesonic is built to help marketing teams and advertisers craft persuasive messaging. It can:

• Generate ad copy for Google, Facebook, and LinkedIn campaigns.

• Write compelling product descriptions for eCommerce sites.

• Create landing page copy that drives conversions.

Why it’s great: It uses proven marketing frameworks to improve engagement and sales.

3. Automating social media content creation

Social media managers can leverage Writesonic to:

• Generate eye-catching captions, tweets, and LinkedIn posts.

• Adapt content for different platforms with the right tone and style.

• Brainstorm and refine ideas for viral content.

Why it’s great: It streamlines social media workflows, keeping brands active and relevant.

Summing up: Which AI model to use

The best AI model depends on your specific business needs:

For customer support and general AI chat: ChatGPT, Claude AI, DeepSeek
For marketing content: Jasper AI, Writesonic, ChatGPT
For coding and automation: Copilot AI, Gemini, DeepSeek
For research and fact-based responses: Perplexity AI, Gemini, DeepSeek
For real-time social media insights: Grok, ChatGPT
For enterprise AI and office productivity: Gemini, Copilot AI

If your business needs a combination of these functions, consider using multiple AI tools together to maximize efficiency. AI is not a one-size-fits-all solution, but with the right model, you can streamline workflows, improve customer interactions, and scale your business operations effectively.

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