Remember just a couple of years ago when creating a simple video could take an entire day? Or how much time it took to write texts and select images for social media? Artificial intelligence has rapidly changed the way we work, and today, tasks like these can be completed in minutes.
For video creation, generative platforms now transform text into video and smart editors allow for quick editing. In the realm of written content, specialized AI assistants have emerged: some focus on SEO optimization, while others specialize in crafting persuasive copy. And let’s not forget the AI tools that not only suggest code to programmers but understand the architecture of entire projects. But which tools are actually useful? Over the past year, so many new services have been launched that navigating them has become a real challenge.
In this review, we’ll explore the best AI tools you absolutely must try in 2025. Whether you’re working with content, developing software, or handling sales, here you’ll find AI applications that you might have missed or overlooked in 2024.
The Best and Most Popular AI Tools in 2025
- The most popular AI and ChatGPT alternatives: ChatGPT, Claude AI, Gemini, Microsoft Copilot
- The best AI tools for SEO: Surfer SEO, Jasper, Content at Scale, Frase, Clearscope, NeuralText, Scalenut
- The best AI tools for copywriting and text content: Copy.ai, Writer AI, Writesonic, Hypotenuse AI, Grammarly AI
- The best AI tools for image generation: DALL·E, Midjourney, Stable Diffusion, Adobe Firefly, Flux.1
- The best AI tools for video: HeyGen, Synthesia, Colossyan, Rask AI
- The best AI tools for Social Media Management: Audiense, Ocoya, Taplio, Hootsuite AI
- The best AI meetings assistants: Descript, Otter.ai, tl;dv, Nyota, Spinach AI, Fireflies.ai
- The best AI sales assistants: Regie.ai, Reply.io, Clay
- The best AI tools for Coding: Cursor, AskCodi, GitHub Copilot, Cody by Sourcegraph
The most popular AI and ChatGPT alternatives
I'll admit it: I’m a fan of ChatGPT. In fact, our whole team are ChatGPT fans! This AI-powered conversational agent has won me over with its knowledge and ability to turn any task into a “snap of the fingers.” But you know, beyond the cozy world of ChatGPT, there are other equally amazing AI research assistants and popular AI tools out there that are worth exploring.
ChatGPT has a whole lineup of competitors, each with its own unique features. The AI world is vast and varied, and while ChatGPT is a fantastic partner, it’s not the only one of its kind. AI chatbots are like people: each one is different, with its own talents and quirks. For now, though, ChatGPT remains among the most popular AI tools, with only a few true competitors. But these are ones you definitely need to know about and try!
Gemini
Gemini is Google's new AI assistant that brings its own interpretation to artificial intelligence. Compared to ChatGPT, there are several important differences: Gemini excels in code writing, adding additional features and more detailed documentation, and it follows specified guidelines more accurately when creating creative texts. The platform is based on three models: Ultra for complex tasks, Pro for everyday use, and Nano for mobile devices. A major advantage is its deep integration with Google services: the AI assists with tasks in Gmail, Docs, and Sheets, significantly speeding up routine work, making it an effective AI productivity tool for busy professionals. Additionally, Gemini supports a context window of up to one million tokens, enabling it to process large volumes of information in a single request.
Pricing (2024): The Google One AI Premium subscription at $19.99 per month provides access to the advanced version of Gemini and 2TB of storage, while developers can choose specialized Code Assist plans starting at $19 annually.
Claude AI
Claude is an AI assistant from Anthropic that distinguishes itself from ChatGPT with a deeper approach to analysis and reasoning. The platform focuses on advanced analytics: Claude doesn’t just generate responses but demonstrates complex reasoning when solving challenging tasks. Unlike ChatGPT, it doesn’t generate images or access the internet, but it does offer powerful AI tools for productivity, including powerful features for code work, document analysis, and data processing. Its capability to work with images is particularly impressive—Claude can analyze handwritten notes, charts, and photos, extracting structured information. For international projects, the advanced language model is a major asset, not only translating texts but also helping create content in multiple languages while respecting cultural nuances. The free plan provides access to Claude 3.5 Sonnet through web and mobile apps. The Pro plan at $20/month unlocks access to the more powerful Claude 3 Opus model and priority support, while the Team plan at $25/user/month adds corporate management features.
Pricing (2024): Free plan with basic features, Pro — $20/month, Team — $25/user/month (minimum of 5 users).
Microsoft Copilot
Microsoft Copilot is an AI productivity tool that, unlike the all-purpose ChatGPT, is deeply integrated into the Microsoft 365 ecosystem. The main difference lies in the approach: while ChatGPT operates as a standalone application for a wide range of tasks, Copilot becomes a smart assistant embedded directly within familiar programs. In Excel, it aids in data analysis and visualization creation; in Word, it suggests ideas for text and enhances document structure; and in Outlook, it assists with composing emails in the right tone. Copilot's communication style is more business-oriented and focused on work-related tasks, whereas ChatGPT is friendlier and more conversational. A key point is that Copilot is available exclusively through a Microsoft 365 subscription for an additional $30 per user per month, making it a corporate tool, whereas ChatGPT offers basic functionality for free. The choice between them depends on your needs: if you're a frequent Microsoft 365 user, Copilot will significantly speed up your workflow, but if you need a versatile AI assistant, ChatGPT may be the more suitable choice.
Pricing (2024): $30/user/month as an add-on to the Microsoft 365 subscription.
The best AI tools for SEO
With the advent of AI, there’s no longer a need to spend hours manually sorting through keywords, writing meta tags, and interlinking pages. The best AI tools for SEO, now some of the best AI tools for business, can assist you even if you're a complete beginner in this area. Acting as powerful research assistants, they’ll select the key phrases to optimize your site for, analyze the top pages in your field, and even craft SEO text through AI writing assistants that appeals to both search engines and visitors alike.
Of course, AI isn’t a magic solution, and human involvement is still essential, especially in SEO. But even with this in mind, AI saves a huge amount of time and effort that previously went into routine SEO tasks.
Surfer SEO
Surfer SEO is a cloud-based SEO optimization tool that analyzes competitor content and provides recommendations to improve your search engine rankings based on over 500 ranking factors. Honestly, I didn't expect this AI productivity tool to engage me so deeply during the testing process. Surfer SEO features a built-in editor with competitor and SERP analysis. Integration with Google Docs and WordPress significantly streamlines the workflow: you can optimize your text directly in the editor and publish it to your site immediately. The content planner offers genuinely fresh ideas for articles based on niche analysis—it's fantastic not having to spend hours searching for topics to publish. However, there are a couple of points that puzzled me: some keyword recommendations sometimes seem too aggressive—you risk falling into keyword stuffing, so it's wise to use this AI automation tool thoughtfully.
Pricing (2024): The pricing may not be entirely suitable for small and medium-sized businesses: the basic plan at $59 per month (10 content editors, 20 audits) can be a significant expense for smaller companies. However, the 7-day money-back guarantee allows you to try this AI tool for business risk-free to see if it is right for you. Pro — $119/month, Business — $239/month.
Jasper
Jasper is a powerful AI content creation platform designed to help marketers and teams streamline the production of high-quality text. With its 2024 release, Jasper brings an impressive suite of capabilities, making it one of the best AI tools 2023 has to offer. The Company Intelligence feature fine-tunes content to match a brand's unique style, while Campaign & Content Acceleration speeds up marketing campaign launches by generating all necessary content from a single brief. Surfer SEO integration and built-in analytics turn Jasper into an all-in-one solution for content creation and optimization, boosting AI productivity. Jasper Art seamlessly provides visual assets, while the Chrome browser extension simplifies workflow even further. Supporting over 25 languages, this AI app is ideal for international projects. The support team is highly responsive, assisting users in quickly navigating its templates and features. Given its extensive functionality and the substantial time savings it offers, Jasper's pricing is justified, making it one of the best AI options available.
Pricing (2024): Business Starter — $49/month, Business Teams — $125/month, Business Max — custom pricing.
Content at Scale
Content at Scale is an AI-powered content creation service designed for generating long-form, SEO-optimized content for blogs, marketing campaigns, and websites. Having worked intensively with this platform over the past week, I can confidently say it's a powerful AI tool for those aiming to automate content creation at scale. The bulk content generation feature operates impressively fast, producing high-quality results that once seemed out of reach for AI. Built-in SEO tools and a WordPress plugin streamline the workflow significantly, and the integrated plagiarism checker is a great asset for ensuring originality. Like any AI app, some final editing is needed to align the content with brand voice perfectly, but the incredible speed more than compensates.
Pricing (2024): Basic AI Plan — $39/month, Solo — $250/month, Starter — $500/month, Scaling — $1,000/month, Agency — $1,500/month.
Frase
Frase is an AI-powered platform for content creation and optimization, aiming to merge the functionality of a text editor with SEO capabilities. While testing it, I paid particular attention to its research tools—this is where Frase really stands out from the competition. With tools for SERP analysis and keyword clustering, it helps pinpoint exactly what to write about and how to structure the content for maximum impact. The integration with Google Search Console is thoughtfully implemented, enabling users to instantly see which topics drive traffic and adjust content strategy accordingly. However, the text generation feature leaves room for improvement—the quality noticeably lags behind market leaders, making the drafts difficult to use without significant editing. That said, it's perfect for niche research and developing content briefs, making it a useful AI tool for productivity.
Pricing (2024): Solo — $14.99/month, Basic — $44.99/month, Team — $114.99/month, Pro Add-On — $35/month.
Clearscope
Clearscope is an AI-driven content optimization platform that helps you create materials with high search visibility. Among a sea of SEO tools, Clearscope stands out with genuinely valuable features. One key highlight is Content View Alerts—a feature that doesn't just notify you of changes in search rankings but provides clear insights into what adjustments your content needs. Working with the AI content planner felt akin to collaborating with an experienced editor; it suggests a logical structure while incorporating current SEO trends. The internal linking functionality is also notably advanced compared to competitors: the system identifies genuinely relevant links instead of simply matching pages with similar keywords. One point to keep in mind is that the platform can lean toward over-optimization. However, as long as you maintain a natural writing style, this shouldn't be an issue. Clearscope is definitely one of the best AI tools for content optimization.
Pricing (2024): Custom pricing; consultation with Clearscope representatives is required, ensuring you only pay for the features you need.
NeuralText
NeuralText is an AI-powered platform for content creation and optimization, aiming to merge the functionality of a text editor with SEO capabilities. While testing it, I paid particular attention to its research tools—this is where NeuralText really stands out from the competition. With tools for SERP analysis and keyword clustering, it helps pinpoint exactly what to write about and how to structure the content for maximum impact. The integration with Google Search Console is thoughtfully implemented, enabling users to instantly see which topics drive traffic and adjust content strategy accordingly. However, the text generation feature leaves room for improvement—the quality noticeably lags behind market leaders, making the drafts difficult to use without significant editing. That said, it's perfect for niche research and developing content briefs, making it a useful AI tool for work.
Pricing (2024): The pricing structure is also appealing: the basic plan at $19 is sufficient for small projects, while the Pro version at $119 offers a solid word count of 300,000 and supports team collaboration, making it a worthwhile option for larger content operations.
Scalenut
Scalenut is an AI platform for SEO and content marketing that brings together tools for content creation and optimization. In my experience, it's rare to come across a tool that genuinely speeds up the SEO content creation process, but Scalenut was a pleasant surprise. The Cruise Mode feature is particularly impressive—not only does it generate text, but it produces fully SEO-optimized articles in just minutes. The Keyword Planner here is significantly more advanced than those of competitors: rather than simply listing keywords, it creates thematic clusters based on search engine results analysis. Traffic Analyzer and Content Optimizer work in tandem, pinpointing where to make improvements to boost traffic. I should note that the platform requires a bit of time to get familiar with—there's so much functionality that it's hard to grasp it all at once. But once you've mastered the tools, the results are well worth the effort, making Scalenut one of the best AI options for SEO content.
Pricing (2024): Essential — $39/month, Growth — $79/month, Pro — $149/month. A 7-day free trial is available.
The best AI tools for copywriting and text content
Creating high-quality content has always required significant time investment—from idea generation to final text editing. AI writing assistants are transforming this process, becoming smart partners in content creation. They don’t replace human copywriters but instead enhance their capabilities: helping to overcome creative blocks by suggesting fresh ideas for articles, generating draft texts for further refinement, checking SEO optimization, and even assisting with A/B testing of different text versions. In our review, we’ll look at the best AI productivity tools that genuinely help produce higher-quality content faster and share tips on how to use them to maximize effectiveness.
Copy.ai
Copy.ai is an AI-powered content creation platform that has truly revolutionized the copywriting automation market. From the moment you start using it, the clean, thoughtfully designed interface stands out—no excess buttons or complicated menus. With a library of over 90 templates, Copy.ai covers nearly every content need imaginable, from email campaigns to social media posts. The new Copy.ai Chat feature is especially impressive—it's not just a text generator but a full-fledged AI assistant that helps refine ideas and suggest precise phrasing. The tools for establishing brand voice really deliver: the copy feels dynamic and on-brand. Occasionally, the AI may produce slightly "stiff" phrases, but these are easy to tweak in the built-in editor.
Pricing (2024): Free plan with limited features, Pro Plan at $49/month for unlimited generation, Enterprise Plan with custom pricing. 7-day trial available.
Writer AI
Writer AI is an enterprise-level AI content platform that elevates text creation to a new level. Unlike most AI generators, Writer AI emphasizes integration with business workflows and data security. A standout feature of the platform is its capability to develop custom language models tailored specifically for a company's needs. This is far beyond mere tone and style adjustments—it's full AI training in the specificities of your business. The use of internal company data to generate accurate, relevant content is equally impressive. Its quality control system automatically checks content for adherence to corporate standards, a feature that larger enterprises will especially appreciate. The interface is adaptable, with options ranging from simple AI chatbot functions to advanced templates for more complex tasks. Occasionally, the AI may miss subtle nuances, but its efficiency and content consistency make up for it. Security credentials like SOC 2 Type II, GDPR, and HIPAA compliance speak volumes about its reliability, making Writer AI one of the best AI platforms for enterprise use.
Pricing (2024): Writer AI offers three pricing plans: Basic — free with a 10,000-word monthly limit, access to 120+ tools, 30+ language support, and document export; Pro — $11/month with annual payment, includes 50,000 words, priority support, and access to the latest features; Premium — $32.25/month with annual payment, providing unlimited words and all Pro plan features.
Writesonic
Writesonic is an AI content creation platform that stands out for its accessible approach to text generation. Among many similar tools, Writesonic's truly useful free tier, offering 10,000 words monthly, is a great way to explore the platform's capabilities without financial commitment. What's particularly impressive about this platform is the quality of its initial text generation: AI creates logical structures and substantial content. With support for over 30 languages and integration with popular CMS platforms, it has versatile applications. However, in highly specialized topics, the AI may produce overly general statements—making expert refinement necessary.
Pricing (2024): Basic Plan — free (10,000 words/month), Pro — $11/month (50,000 words/month), Premium — $32.25/month (unlimited), with annual payment.
Hypotenuse AI
Hypotenuse AI is a comprehensive AI-driven content creation platform that impresses with its approach to technical writing. In the realm of AI generators, where most tools struggle with depth, Hypotenuse AI distinguishes itself by crafting truly insightful content. Its performance with longer texts is particularly noteworthy: the AI handles articles of 3,500+ words with ease, maintaining technical precision and logical flow. The "add detail" feature is remarkably effective, enhancing core content with relevant, well-placed additions rather than filler. The platform also stands out for supporting AI image generation—a valuable asset for e-commerce projects. However, brand voice customization requires the enterprise plan, which may be a consideration for teams looking for personalized output.
Pricing (2024): Starter Plan — $24/month (25,000 words, 200 images), Growth Plan — $49/month (87,500 words, unlimited images), Enterprise Plan — custom pricing.
Grammarly AI
Grammarly AI is an essential AI-powered platform for enhancing text quality, favored by writers and editors alike. If you've ever wondered whether your writing is correct or wanted to make it sound more polished and professional, this tool is well worth exploring. One of its most valuable features in everyday use is the tone analysis tool, which helps you adjust the emotional tone of your writing to suit a specific audience. Think of those times you need to be confident that your business email sounds appropriately formal—Grammarly handles that flawlessly. Integration with popular text editors is so smooth, it quickly becomes an effortless part of your workflow, making you forget it's a separate tool. Occasionally, the AI may be a bit overzealous with stylistic recommendations, but you can always ignore them as needed.
Pricing (2024): Free plan with essential features, Premium — $12/month on an annual plan ($30/month billed monthly), Business — $15/month on an annual plan.
The best AI tools for image generation
Imagine holding a magic wand that can transform any imagination into an image. Want to see how Van Gogh would look in a cyberpunk style? Need an illustration of a unicorn drinking coffee in a dentist's waiting room? With AI-generated presentations and image generation tools, AI can work wonders, regardless of your artistic skills. These platforms can effortlessly create images of any complexity—whether photorealistic or drawn with colored pencils. All you have to do is describe what you want to see, and within minutes, the result is right before you. As one of the most popular AI tools in creative fields, this technology is a goldmine for marketers and business owners. Designers, illustrators, and concept artists are already embracing AI generators in their work.
DALL·E
DALL·E is OpenAI's image generation AI platform, bringing a new level of innovation to the world of visual content. For professionals working with graphics, DALL·E's ability to turn textual descriptions into precise, high-quality images is invaluable. Testing out the latest DALL·E 3 version, I was particularly impressed by how well it interprets complex prompts. Need to create a photorealistic landscape with specific lighting, or perhaps an abstract composition inspired by a favorite artist? DALL·E delivers surprisingly accurate results. The ChatGPT integration makes the process even smoother—now you can refine image details through a conversational interface, achieving exactly the look you envision. The inpainting feature deserves a special mention too: by allowing edits to specific parts of the image, DALL·E significantly expands creative possibilities.
Pricing (2024): ChatGPT Plus with DALL·E 3 access — $20/month (50 images per 3 hours), API access — $0.04 per image (1024×1024 pixels).
Midjourney
Midjourney is an AI-powered image generation platform that has become a standout resource for designers and creative professionals. In the landscape of AI-driven visual creation, this tool sets itself apart with its distinct focus on detail and stylistic flexibility. Working with Midjourney, I found it especially versatile, capable of producing everything from photorealistic images to complex artistic compositions. The system comprehends even the most unconventional prompts, which is invaluable for creative projects. The Discord integration may seem unconventional, but it fosters a unique creative community where users can share ideas and inspire each other, making Midjourney one of the best AI tools for creative collaboration.
Pricing (2024): Basic — $10/month (3.3 hours), Standard — $30/month (15 hours), Pro — $60/month (30 hours), Mega — $120/month (60 hours). 20% discount available with annual subscription.
Stable Diffusion
Stable Diffusion by Stability AI is an AI image generation platform that has revolutionized accessibility to AI art. With the recent release of version 3.5, the platform introduces impressive advancements. If you've worked with previous versions, you'll likely be thrilled by the new MMDiT architecture, which allows the AI to better interpret complex text prompts and accurately bring them to life in images. The improvements are especially noticeable with longer text descriptions, where the system now captures even the smallest details from the prompt. As one of the most popular AI tools, Stable Diffusion continues to attract artists and creators with its blend of powerful features and affordable access. Developers can also integrate Stable Diffusion through an API with pay-as-you-go pricing.
Pricing (2024): Free plan with basic functionality, Hobby — $5/month, Pro — €13/month, API — pay per use.
Adobe Firefly
Adobe Firefly is a suite of AI tools for visual content creation, seamlessly integrated into the Creative Cloud ecosystem. Let's break down where this tool truly saves time. In Photoshop, you can now instantly generate additional elements directly within a project or quickly remove unwanted objects with background fill. In Illustrator, Firefly helps create vector illustrations from text descriptions — especially useful for developing icons or infographics. For video editors, there's now the ability to generate transition scenes directly in Premiere Pro without leaving the project. The style transfer function also makes it easy to establish a cohesive visual language across an entire project; simply set up the desired aesthetic once. For those looking to streamline creative workflows, Firefly stands out as one of the best AI tools for work by enhancing efficiency across various design tasks.
Pricing (2024): Free plan for testing, Premium plan at $4.99/month with 100 generative credits. Full Creative Cloud subscription offers best integration options for AI within the workflow.
Flux.1
Flux.1 is an AI image generation platform that has changed my views on AI-generated content. Each function addresses a specific need. The AI Prompt Generator transforms simple descriptions into detailed prompts. The AI Image to Prompt feature delivers precise text descriptions based on uploaded images. The AI Anime Generator produces high-quality stylizations. However, the experimental AI Hug feature needs improvement. Each image generates in about 20 seconds. For frequent users, Flux.1 is the best AI tool for creating high-quality visuals at scale.
Pricing (2024): Basic — $11.9/month (400 generations), Pro — $15.9/month (800 generations), Max — $18.9/month (1,500 generations), Pro Max — $29.9/month (5,000 generations).
The best AI tools for video creation
Creating high-quality video content has traditionally required significant time and resources—from writing the script to the final edit. This is where AI tools are revolutionizing video production, offering three key areas of automation: intelligent video editors that speed up the editing process, generative applications that create videos from text descriptions, and scaling tools that help adapt content for various platforms. These AI tools for productivity allow marketers, content creators, and businesses to produce professional video content much faster while maintaining high quality and dedicating more time to creative aspects. In our review, we’ll cover the best AI for work solutions that can turn your idea into a finished video, regardless of your level of expertise in video production.
HeyGen
HeyGen is an AI platform for creating professional videos using digital avatars, voice cloning, and automatic content translation. It simplifies video production by eliminating the need for a studio, expensive equipment, or a team of specialists. This platform is particularly useful for educational content, presentations, and marketing videos. HeyGen can translate and sync your content in 175 languages, complete with lip-sync. It offers over 300 ready-made templates for various needs, including product demos and training materials. One standout feature is the ability to create a custom AI avatar via green screen, allowing you to have a digital version of yourself that can speak in your own voice in eight languages. The TalkingPhoto feature brings static images to life with natural speech and expressions. Note that video rendering can be slow on basic plans. Overall, HeyGen is a leading AI tool for streamlining video content creation in professional environments.
Pricing (2024): Free plan (3 videos per month), Creator plan at $24/month with an annual subscription: Full HD quality, no watermarks, and plenty of resources for consistent content production.
Synthesia
Synthesia is an AI platform that transforms text into professional videos featuring digital presenters. The standout feature here is access to over 140 AI avatars that can speak naturally in 120+ languages — simply input text, and the platform generates a complete video with expressive speech and realistic facial expressions. After testing, I can say the new EXPRESS-1 model has truly elevated avatar quality: they don't just speak but convey emotions through facial expressions, intonation, and body language. For corporate content creators, Synthesia offers an excellent feature — you can record your own AI double through a professional studio or even a regular webcam, making it ideal for scaling training materials or presentations. Integration with LMS, CMS, and CRM systems streamlines the workflow, sending videos directly to your corporate ecosystem. The only drawback is that AI voices can sometimes sound slightly mechanical, noticeable mainly in long monologues. As one of the best AI tools for business, Synthesia provides a powerful solution for companies looking to enhance training, onboarding, and communication with video-based content.
Pricing (2024): Free plan (3 minutes/month), Starter — $29/month (10 minutes), Creator — $89/month (30 minutes), Corporate — custom pricing.
Colossyan
Colossyan is an AI platform for creating training videos that tackles three key challenges: automating educational content production, simplifying content localization, and adding interactivity to learning experiences. Here's how it works: you upload your script, select an AI presenter from 150 available characters, and the platform produces a ready-to-use video with natural speech in any of 70 languages. For corporate training, Colossyan has all the essentials: an AI assistant to help structure your script, built-in quizzes to test comprehension, and automatic subtitle generation and translation to save time on localization. When creating onboarding materials, you can even record a digital host from your HR team with a short video or photo. For training centers, the SCORM export feature and integration with popular LMS platforms are particularly valuable. As one of the most effective AI automation tools, Colossyan streamlines content creation, allowing teams to focus on refining learning objectives rather than technical details.
Pricing (2024): Starter — $27/month ($19 with annual billing, 10 minutes), Pro — $87/month ($61 with annual billing, unlimited), Enterprise — custom pricing.
Rask AI
Rask AI is a specialized platform for video content localization, automating translation, dubbing, and lip-syncing in over 130 languages. For marketers, it means quickly adapting ads for international markets: simply upload your video, select languages, and AI generates localized versions with synchronized speech. Educational content creators will find the automatic transcription and subtitle translation features invaluable, allowing them to make courses accessible to a global audience in hours instead of weeks. For corporate videos, the voice cloning technology is particularly useful: record a sample of the speaker's voice, and the AI generates their voice in 29 languages, maintaining brand consistency. During testing, the platform impressed with its accuracy in translating complex technical terminology. As one of the best AI for work tools, Rask AI streamlines the complex process of localization, enabling teams to efficiently reach and engage diverse audiences.
Pricing (2024): Creator — $60/month (25 minutes), Creator Pro — $150/month (100 minutes), Business — $750/month (500 minutes). A free 3-minute trial is available.
The best AI tools for Social Media Management
The life of an SMM specialist is no walk in the park. Endless platforms, a constant chase for content, audience engagement 24/7. Sometimes, you wish you had superpowers or at least eight arms like Shiva. But modern technology offers a more practical solution—new AI tools that simplify the workload. From creating posts and analyzing audiences to generating visual content and engaging with followers, AI automation tools handle these tasks far faster than a human can. That sounds great, you might say, but where’s the creativity and uniqueness in that? Won’t our social media just turn into a dull kingdom of bots? In reality, AI for work isn’t a replacement for human intelligence—it’s an extension of it. It takes care of the technical side, freeing up time and resources for creativity. AI can spark fresh ideas, analyze data from multiple perspectives, and suggest unconventional solutions.
Audiense
Audiense is one of the best AI tools for in-depth audience analysis on social media, using artificial intelligence to uncover hidden patterns and connections among users. Simply upload your follower database, and the AI analyzes it across 175 parameters to create a multidimensional model of your audience. For instance, the algorithm might reveal that 30% of your followers are tech-savvy professionals who keep up with the latest industry trends, while another 25% are beginners seeking educational content. Audiense tracks and analyzes audience discussions in real time, identifying emerging trends and potential issues before they become widespread. As an AI-powered conversational agent, Audiense also enhances engagement by personalizing interactions with your audience, offering valuable insights that support dynamic communication.
Pricing (2024): Pro Plan: £23 per month, includes full access to analytics, audience insights, and engagement tools, along with self-service support and access to the help center.
Ocoya
Ocoya is an AI-powered platform for automating social media management, designed to help users create and schedule content across various platforms. The process is simple: you input a topic or product, and the AI generates a series of posts complete with text and visuals, which can be adapted into 28+ languages. The built-in calendar automatically identifies the best times for publishing, while integration with e-commerce platforms allows for seamless content creation about new products without manual intervention. With Ocoya's auto-scheduling tasks feature, users can effortlessly manage posting times across different time zones, ensuring maximum engagement.
Pricing (2024): The Bronze plan at $19/month manages up to 5 profiles. The Silver plan at $49/month offers access to 20 profiles and team collaboration. The Gold plan ($99) and Diamond plan ($199) provide advanced analytics and unlimited AI capabilities.
Taplio
Taplio is a specialized AI platform designed to enhance your LinkedIn profile by automating all aspects of content management. The process works like this: the AI analyzes over 4 million viral posts and uses this data to help create content that genuinely engages your audience. You simply upload a topic, and the system suggests ready-made ideas with the proper formatting, including @mentions and carousels. With its specialized approach, Taplio has quickly gained recognition among the most popular AI tools for LinkedIn optimization, making it a strong choice for professionals looking to strengthen their LinkedIn presence. An advanced relationship-building feature automatically identifies potential clients among 3+ million LinkedIn profiles and provides suggestions on how to initiate communication effectively.
Pricing (2024): The Starter plan at $39 per month (with annual billing) grants access to a viral content database and analytics, while the Standard plan at $65 adds AI generation capabilities and team collaboration tools. The Pro plan at $199 offers expanded access to the lead database and 1,000 GPT-4 credits monthly.
Hootsuite AI
Hootsuite AI is a suite of AI tools integrated into the popular social media management platform, designed to automate the routine tasks of content managers. Here's how it works: OwlyWriter AI, based on GPT, helps create engaging posts and repurpose successful content for reuse. The AI hashtag generator automatically selects relevant tags based on the content of the publication, while the AI chatbot handles initial communication with followers in comments and direct messages. For content planning, there is an AI idea generator that suggests post topics considering trends and seasonality. One thing to note is that there can occasionally be technical glitches during auto-publishing, so it's important to periodically check the status of scheduled posts. If you're looking for one of the best AI tools for managing your social media presence, Hootsuite AI is a solid choice.
Pricing (2024): Professional — $99/month, Team — $249/month, Enterprise — custom pricing.
The best AI meetings assistants
Artificial intelligence is becoming an indispensable assistant in running meetings and discussions, freeing us from routine tasks and helping us focus on what matters most. Smart AI-powered applications enable us to automate the recording and transcription of conversations, highlight key thoughts and action points, and easily share important information with the team. With features like calendar integration, meeting transcriptions, and auto-scheduling tasks, there’s no longer a need to juggle between being an attentive listener and an accurate note-taker, worrying about missing valuable insights or the right moment to ask a question. Instead, we can fully engage in the discussion, entrusting the technical side of things to our intelligent assistant. In this way, AI helps us boost the effectiveness of meetings and get the most out of them.
Descript
Descript is a revolutionary AI editor for audio and video that simplifies the editing process by allowing users to work with a text document. The core concept of the service is straightforward: you upload your audio or video, the AI creates an accurate transcription, and you edit the material simply by modifying the text—just like in Word. The Overdub feature, powered by AI, lets you create a digital copy of your voice, allowing you to correct any mistakes without the need to re-record. If you're looking for one of the best artificial intelligence tools for creating and editing audio and video content, Descript is an excellent choice. One thing to keep in mind is that there may be delays in processing when working with large files.
Pricing (2024): Free plan (1 hour of transcription), Hobbyist — $12/month, Creator — $24/month, Business — $40/month (prices based on annual subscription)
Otter.ai
Otter.ai is an AI-powered transcription platform that allows users to focus entirely on conversations without the distraction of taking notes. Here's how it works: you start recording during a meeting, and the AI generates a text version of the conversation in real-time in English, French, or Spanish, automatically highlighting key points and tasks. Integration with Zoom, Teams, and Google Meet allows for automatic logging of online meetings, while the sharing feature enables team members to add comments and images directly within the transcription. The free plan includes 300 minutes of transcription per month, which is sufficient for evaluating the service. It's important to note that transcription quality depends on audio clarity, and there can occasionally be delays of a few minutes when connecting to meetings.
Pricing (2024): Free plan (300 minutes/month), Pro — $16.99/month (1200 minutes), Business — $40/month (6000 minutes), Enterprise — custom pricing.
tl;dv
tl;dv is an AI tool for meeting recording that transforms hours-long meetings into structured notes and short video clips. The platform's core functionality includes automatic recording and transcription of meetings on Zoom, Teams, and Google Meet in over 30 languages, with speaker recognition. As a top AI for work solution, it streamlines team collaboration by generating concise summaries of key points, and you can mark important segments during the conversation and later compile them into short video clips for the team or clients. Integration with Slack, Notion, and CRM systems enables instant sharing of essential meeting moments with colleagues.
Pricing (2024): Free plan with basic features, Pro — $18/month, Business — $59/month, Enterprise — custom pricing.
Nyota
Nyota is an AI meeting assistant that handles all the routine project management tasks, making it one of the best options for AI for work. The entire process relies on automation: the AI sets the meeting agenda, takes notes during the conversation, and automatically organizes discussions by topic for easy navigation. The reminder system is particularly impressive — no more manually tracking tasks and agreements. Integration with Google Calendar, Slack, Notion, and Jira enables you to instantly turn meeting decisions into tasks and notifications for the team. The only downside is that the platform doesn't offer a free plan, but there is a 7-day trial.
Pricing (2024): Starter — $12/month (5 hours), Professional — $39/month (30 hours), Growth — $89/month (70 hours), Enterprise — custom pricing.
Spinach AI
Spinach AI is a tool designed to help your team optimize the process of conducting virtual meetings and increase productivity. This AI-powered platform offers a full suite of features for automating and enhancing meeting management. One of Spinach AI's standout features is the automatic creation of concise, informative meeting summaries, which are sent directly to participants through their preferred work tools like Slack, Notion, Confluence, or Google Docs. Spinach AI also enables the creation of action-based tickets derived from recorded tasks. With high accuracy in speech recognition, Spinach AI easily handles various dialects and accents. As one of the new AI tools available, it brings innovative features that streamline collaboration and boost team efficiency.
Pricing (2024): Pro Plan — starting at $49 per month for teams of 1 to 10, includes all Starter plan features, plus GPT-4 processing, full meeting transcripts, advanced notification settings, and additional integrations.
Fireflies.ai
Fireflies.ai is a service for automating the recording, transcription, and analysis of meetings powered by artificial intelligence. Imagine having a personal assistant that attends all your calls in Zoom, Google Meet, or Microsoft Teams, and creates accurate text summaries in real time. Smart algorithms automatically highlight key points, generate concise summaries, and allow you to quickly search through transcripts for the information you need. As one of the best AI tools for work, Fireflies.ai integrates seamlessly with popular tools like Slack, Notion, and Asana, ensuring connection of data with all your workflows.
Pricing (2024): Free with basic features, Pro — $10/month (annual subscription) or $18/month, Business — $19/month (annual subscription) or $29/month, Enterprise — custom pricing.
The best AI sales assistants
Imagine a sales world where every interaction with a client hits the mark perfectly—a world where artificial intelligence becomes an indispensable assistant, anticipating customer desires and giving you a competitive edge. AI is truly magical in its capabilities. It can analyze vast amounts of data, extracting the most valuable insights into your customers' behavior and preferences. But AI assistants aren’t just observers. They take on a wide range of tasks, from assessing potential leads to forecasting sales. With features like auto-scheduling tasks and powerful AI-powered conversational agents that engage customers in real-time, these tools make interactions smoother and more targeted. For content creation, an AI writing assistant can help tailor messaging to individual customer needs, ensuring every communication is precise and compelling. So, if you haven’t yet embraced AI assistants, now is the time to make them your allies.
Regie.ai
Regie.ai is an AI-driven platform designed to enhance sales efficiency. The service automates the process of prospecting and customer engagement. At its core, Regie.ai uses generative AI to independently create touchpoint sequences and personalized emails for each prospect. The platform handles the entire process of audience research, segmentation, content creation, and outbound marketing campaigns. It integrates smoothly with your team's existing tools — CRM, sales automation platforms, and data enrichment providers. This means that all your workflows and data are synchronized and accessible within a single interface. Initially, users may need some time to fully master all the platform's features. As one of the best AI tools for business, Regie.ai is built to streamline operations, freeing your team to focus on strategic tasks.
Pricing (2024): According to Vendr, the average annual cost of using the platform is $8,500, with variations up to $11,500. For exact pricing and to find the best service package, it's recommended to reach out directly to Regie.ai's sales team.
Reply.io
Reply.io is a multifunctional platform that leverages AI to streamline client communications. Here's how it works: connect Reply.io to your email and CRM, import your contact database, or use the built-in target prospect search. Then, set up multichannel touchpoint sequences — for example, a series of emails interspersed with periodic calls and LinkedIn messages. After that, Reply.io takes over, sending personalized messages through the right channel at the right time, tracking responses, and reminding the manager when a personal follow-up is needed as the prospect becomes ready. It provides built-in suggestions to improve messaging, optimize timing, and includes tools for campaign performance analytics. AI algorithms continuously optimize the process and adapt based on recipient responses. As one of the best AI automation tools, Reply.io helps sales teams maximize outreach efficiency and increase engagement without manual intervention. Of course, Reply.io isn't a magic solution; without a quality contact list and compelling offer, even the smartest algorithms won't ensure success.
Pricing (2024): Pricing starts at $49 per month per user (with annual billing) for a plan with basic functionality. More advanced packages offer multichannel campaigns, enhanced analytics, API integration, and a dedicated account manager.
Clay
Clay is an intelligent AI assistant for data automation in sales and marketing. With access to over 75 data sources, web scraping, and AI-driven personalized messaging, Clay streamlines your workflow. Just upload your data, and the AI assistant automatically enriches information, sets up lead scoring, and saves considerable time. For example, I was particularly impressed by how quickly and easily the lead scoring system can be configured: simply input a command, and AI sets up the necessary formulas for data comparison — no tedious manual adjustments needed. And if you're looking for more, Clay also automatically generates personalized client messages and gathers data directly from websites. The platform may seem a bit complex at first, but with its user-friendly interface and support, you'll get the hang of it in no time. Ultimately, Clay doesn't just save time — it significantly boosts team productivity, making it one of the best AI for work solutions for teams looking to focus on strategic tasks instead of routine work.
Pricing (2024): Pro Plan starts at $134 per month, including access to 50+ data providers, web scraping, and AI message drafting, all managed through Clay Credits.
The best AI tools for Coding
In the world of software development, AI tools have sparked a true revolution, evolving from experimental aides to indispensable programming assistants. Modern AI models do more than just suggest code—they assist in debugging, automatically generate documentation, translate code between programming languages, and even create functional software components. However, it’s important to understand the limitations of AI: it excels at writing small functions and fixing errors, but building fully-fledged applications still requires a developer’s expertise. In our review, we’ll explore the best AI for productivity and the most effective AI tools for work that truly enhance programmer productivity, from code generation to automating routine development tasks.
Cursor
Cursor is an AI-powered code editor built on Visual Studio Code, designed to significantly speed up the development process. The platform's core feature is that its AI analyzes the entire project and provides relevant suggestions based on the code's context and architecture. You can simply describe in plain language what needs to be done, and the AI will generate the corresponding code or make changes to existing code. For those familiar with VS Code, the transition will be seamless—Cursor supports all familiar extensions, themes, and keyboard shortcuts. It's worth noting that there may be a learning curve to fully utilize all AI capabilities, and some users report occasional stability issues. Cursor is quickly gaining traction among the most popular AI tools for developers looking to enhance coding efficiency.
Pricing (2024): Hobby — free (2,000 autocompletions/month), Pro — $20/month, Business — $40/user/month.
AskCodi
AskCodi is an AI assistant for developers that automates routine programming tasks. Imagine a smart helper that integrates directly into your favorite editor—whether it's VS Code, PHP Storm, or Sublime Text—and helps you code faster. This AI does more than just generate code; it assists with refactoring existing projects, identifies and corrects errors, and suggests optimizations to improve performance. AskCodi is especially useful when working with new technologies or frameworks—simply describe the task, and the AI will provide a ready-made solution based on best practices. For developers seeking the best AI tool to enhance coding efficiency, AskCodi stands out with its powerful features and ease of integration. A few considerations: the credit system can be limiting for heavy use, and the documentation doesn't yet cover all the platform's features.
Pricing (2024): Basic — free (50 credits/month), Premium — $9.99/month, Ultimate — $29.99/month.
GitHub Copilot
GitHub Copilot is an AI programming assistant that analyzes a vast library of open-source code from GitHub to help you code more efficiently. The tool employs an intriguing approach: you describe the task in plain language within a comment, and the AI generates the appropriate code, taking into account your project's context and current development practices. It integrates seamlessly with popular IDEs (VS Code, Visual Studio, JetBrains), transforming them into smart coding environments with autocompletion support for languages like Python, JavaScript, TypeScript, and others. Copilot is especially useful when learning new technologies, as it provides real-world usage examples directly within your code-writing process. Many developers consider it one of the best AI tools for enhancing coding speed and accuracy. It's essential to remember that the AI generates code based on public repositories, so occasionally suggestions might be suboptimal or outdated—always verify the code against current security standards.
Pricing (2024): Individual — $10/month or $100/year, Business — $19/user/month.
Cody by Sourcegraph
Cody by Sourcegraph is an AI assistant that combines the power of large language models with a deep understanding of code structure. The tool is built on unique technology: the AI analyzes not only the current file but the entire project context, enabling it to provide more accurate and relevant suggestions. It integrates with popular IDEs like VS Code, JetBrains, and Neovim, making the AI a natural extension of familiar development environments. One standout feature is the ability to create custom prompts for automating repetitive tasks: describe a typical operation once, and you can reuse it with a single click. Cody is considered by many developers as one of the best AI tool options for enhancing productivity in code management and development.
Pricing (2024): Free plan with basic functionality; Pro and Enterprise plans offer customized pricing.
Cunclusion
The best AI tools aren’t necessarily those with the most features; what matters is how smoothly they integrate into real workflows. Take Midjourney, for example—it may not make you Picasso, but it’s one of the best AI tools for quickly visualizing ideas for presentations or marketing materials. Or GitHub Copilot—it doesn’t write entire codebases for you, but as an AI tool for business, it can be a lifesaver when suggesting solutions for routine coding tasks.
When selecting artificial intelligence tools, take advantage of the free versions most services now offer. No review can replace personal experience, and what works perfectly for others might feel inconvenient for you. For instance, I considered Writer AI for a while but eventually realized a simpler tool was better suited to my needs. Another crucial point: don’t chase every new AI feature. Sometimes a straightforward, easy-to-use tool is more valuable than an overly complex suite. The priority is finding tools that genuinely save time and improve your work quality.
With 2024 promising a wealth of new artificial intelligence tools, we’ll keep testing and sharing insights so you can stay informed about the best AI tools for your business and professional needs.