How to boost freemium-to-paid conversions by 30% and revenue by 70% using Albato Embedded

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What can you do when your customer chats are brimming with requests for integrations with other apps while your development roadmap is already packed for months to come?

In this case study, you will get a sneak peek at how Albato, through its no-code embedded iPaaS, helped Climbo accommodate all mission-critical integrations requested by their customers in under two months, dramatically improving conversion rates, revenue growth, and operational efficiency.

About Climbo

Climbo is an all-in-one review management software solution designed to help local businesses manage reviews, feedback, and video testimonials across more than 85 platforms, including Google, Facebook, TripAdvisor, and Yelp. Additionally, Climbo offers a white-label solution that agency owners, marketers, and online entrepreneurs can customize and offer to their clients.

Business results

After implementing Albato's embedded iPaaS, Climbo got:

If you'd like to gain deeper insights into this case study and achieve similar results, get in touch with our integration experts to schedule a demo session.

Goals and challenges

Before implementing Albato, Climbo's analysis of 2,346 chat conversations with prospects and customers revealed that approximately 24% (567 conversations) involved requests for automation and direct integrations with apps such as payment gateways or CRMs.

Aiming to simplify the process of requesting reviews for local businesses and agencies, Climbo has implemented seamless integrations directly into its platform. The goal is to offer a native experience, without requiring agencies to create a separate Albato account or rely on third-party services like Zapier.

Agency marketplace

Local business view

Solution

Climbo selected and deployed Albato’s iFrame within their platform, ensuring a fully white-labeled and seamless user experience. Albato quickly implemented complex integrations with platforms such as Stripe, PayPal, Google Forms, Razorpay, Google Sheets, Recurly, and Shopify to meet the needs of both agencies and local businesses.

The following use cases were implemented:

Embedding integrations into your platform helps reduce the load on your development team, accelerate the integration process, decrease churn, and boost LTV. Schedule a demo with our experts to explore how Albato's embedded iPaaS can make it all possible.

How it works

Climbo added an “Automate” section on their platform where all Albato-powered integrations are accessible. This section has four tabs: “Solutions,” “Automations,” “Apps,” and “History.”

In the “Solutions” tab, Climbo’s customers can choose from pre-defined integration templates. All integration scenarios and field mappings are prebuilt for them, so even non-technical customers can hit the ground running and completely avoid the hassle of setting up workflows from scratch.

In the “Automations” tab, more tech-savvy customers can knock out automations from scratch with just a few clicks (and 100% no-code). Here, they can integrate Climbo with dozens of other tools and create a multi-step workflow with advanced automation logic.

The “Apps” tab contains user connections for Stripe, Shopify, Google Sheets, and other third-party apps. Whenever a customer authenticates their account on a third-party app, a new connection is added to the list.

In the “History” tab, customers can view detailed history logs for all their integrations.

See the step-by-step guide to activating an integration solution in the Climbo interface:

Climbo webinar highlights

Check out the full recording of the webinar on our YouTube channel.

If you want to get more insights on this case study and achieve similar results, visit the Albato Embedded page or get in touch with our integration experts to schedule a demo session.