Outreach is a critical part of sales and marketing. Whether you’re reaching out to potential customers, partners, or investors, how you engage can determine your success.
However, traditional methods are time-consuming and often lead to low response rates. With automation, data-driven insights, and personalization, top tools for outreach can help businesses reach the right people at the right time with the right message.
This article will share some of the best tools, including email automation, LinkedIn engagement, chatbots, and lead scoring.
Why use automation in outreach
Outreach used to be manual—sales teams would spend hours sending cold emails, making calls, and following up. But with automation, teams can:
- Send emails and follow-ups in bulk faster;
- Improve personalization with AI-generated messaging;
- Identify and prioritize the most promising leads faster;
- Optimize outreach strategies over time.
This is how outreach tools work:
Automated prospecting tools can scrape the web and databases to find the most relevant leads. They enrich lead data with contact information, job titles, and intent signals.
Sales automation tools schedule and send follow-up emails at optimal times and track responses.
Tracking tools can analyze email open rates and click-throughs, and provide real-time alerts when a prospect opens an email.
Key criteria for choosing a top tool for outreach
Not all tools are the same. When selecting a tool, consider:
Integration capabilities. All tools should seamlessly integrate with your CRM, for example, Salesforce or HubSpot, email provider, LinkedIn, and marketing automation platforms. Without proper integration, data silos form, and sales teams end up working manually—defeating the purpose of automation.
Ease of workflow. Your service should handle repetitive tasks like lead nurturing, follow-ups, and email sequencing without excessive manual intervention.
Analytics and insights. Your tools must provide clear insights into what’s working and what’s not, tracking email open rates, response rates, LinkedIn engagement, and follow-up success.
Compliance regulations. When contacting prospects, you must follow GDPR, CAN-SPAM, and LinkedIn’s messaging policies. Failure to comply can result in emails being flagged as spam or restricted LinkedIn accounts.
Scalability and pricing. Some tools are great for small teams but don’t scale well. Others charge per email sent or per user, leading to high costs as teams grow.
Top tools for sales automation and outreach
In this section, we have compiled a list of indispensable tools for outreach automation.
Amplemarket
Amplemarket is one of the best sales outreach tools designed to help businesses find, connect with, and convert leads more effectively. It automates lead generation, outreach, and follow-ups, allowing sales teams to focus on closing deals.
Main features:
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CRM and data enrichment capabilities. Provides access to a database of contacts.
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Multichannel outreach. Allows to craft tailored messages for each channel and reach out to clients through their favorite means of communication.
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AI-powered deliverability optimization. Give you tools for smart scheduling, testing, and warmup.
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Real-time engagement analytics. The Platform’s AI can analyze signals to find promising clients and increase conversion.
Integrations:
With the help of Albato, you can create automated workflows that are tailored to your needs and make you even more efficient. For example, you can connect ActiveCampaign with Amplemarket.
When a new contact (trigger) is created in Amplemarket, it is automatically added to ActiveCampaign and flagged with a specific tag (action).
This integration ensures that every new lead captured by Amplemarket is promptly nurtured with relevant marketing campaigns from ActiveCampaign.
Reply
Reply.io is a multi-channel sales engagement platform that automates email outreach, LinkedIn messaging, and follow-ups and helps sales teams connect with prospects at scale.
Main features:
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Audience discovery. Uses real-time data to update its contacts database and suggests the most relevant audience with the help of AI.
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Contact enrichment. Helps you find verify emails and save contacts directly to CRM.
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Multi-channel sales engagement. Enables you to connect with prospects via email, LinkedIn, messengers, and SMS.
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Automated follow-ups and workflow sequencing. AI can craft unique messages for each client, select the best channel for follow-up, and keep all conversations in one inbox.
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Meeting scheduling. You can schedule meetings directly in Reply, allowing AI to handle sequencing and follow-ups.
Integrations:
You can use Albato to set up automation of any complexity. For example, whenever you get a new email reply in Reply.io (trigger), you can set up several actions:
Action 1 (Google Sheets) "Add Row". Log the reply, sentiment (positive/neutral/negative), and contact details in a lead tracking sheet.
Action 2 (Router Tool). Set up a condition to check if the response is positive (e.g. interested in a demo).
Action 3 (Slack) "Send Message". Notify the sales team in Slack with a summary and a direct link to the lead in Reply.
Apollo
Apollo.io is a sales intelligence platform and an email outreach tool that provides access to an extensive B2B contact database and empowers teams to find and engage with the right prospects. It combines data enrichment, email automation, and analytics to enhance outbound sales efforts.
Main features:
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Contact and account search. Provides a 260+ million contact database with verified emails and phone numbers.
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AI-driven prospect recommendations. Recommends you the best leads based on intelligent scoring.
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Inbound optimization. Allows you to respond to inbound leads and schedule meetings automatically.
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Conversation intelligence. Provides you with AI to summarize calls, create email drafts, and automatic follow-ups.
Integrations:
Albato allows sales and marketing teams to create automations that enable them to work better together. For example:
When a new prospect is added to Apollo (trigger). Then you can follow with several actions:
Action 1 (Chat2Desk) "Send WhatsApp Message". Automatically sends a personalized WhatsApp message via Chat2Desk, introducing the brand and offering a resource, for example, a webinar invite.
Action 2 (HubSpot)"Create Contact". If the lead responds positively, it’s added to HubSpot with a tag indicating engagement through WhatsApp.
Action 3 (HubSpot) "Add to a List". The contact is added to an email list for nurturing and follow-up.
Breakcold
Breakcold is a social selling and cold email outreach platform designed to help businesses engage with prospects across multiple channels, including LinkedIn and email. It centralizes social and email interactions to provide a streamlined prospecting experience.
Main features:
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Contact management. Sync the tool to your CRM and manage all contacts in one place.
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CRM analytics. Measure the team’s performance and track the AI assistants’ efficiency.
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Multi-channel sales engagement. Engage with your leads wherever it’s more convenient for them.
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Unified social engagement features. Create a special feed of your contacts to like and comment on their posts on LinkedIn.
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Virtual assistants for sales. Use AI to enhance your team’s capabilities and sell on your behalf.
Integrations:
Use Albato to create an automated workflow with Breakcold. For example, connect Breakcold + Notion + Pipedrive if you focus on social selling and lead tracking:
When your lead engages with a social post (trigger), you can:
Action 1 (Notion) "Add Lead to Database." Logs the lead’s details, engagement type, and social media profile in a Notion CRM for tracking.
Action 2 (Pipedrive) "Create Deal". If the lead meets ICP criteria, for example, job title, and company size, a new deal is created in Pipedrive with a follow-up task for outreach.
Action 3 (Breakcold) "Add lead to a list". Adds the contact to a list so they can receive emails referencing the social interaction to warm up the conversation.
Launched Nova
Launched is an AI outreach tool that helps businesses create targeted outreach campaigns and engage with leads through personalized messaging. It simplifies prospecting and follow-ups with automation-driven workflows.
Main features:
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Lead research. Searches for potential leads that match your solution.
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AI-powered outreach personalization. Provides an assistant that writes emails and messages, sets up notifications, and can even create voice notes to be sent via LinkedIn.
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Lead prioritization. Automatically scores leads based on your criteria. Learns to perform better with time based on your interactions.
Integrations:
When a lead is registered in Launched (trigger), you can set up a sequence of actions.
Action 1 (Email) "Send Email". An email is sent suggesting a quick conversation.
Action 2 (HubSpot) "Create Meeting". If the lead responds positively, a meeting with a sales rep is created for follow-up.LinkDeal
LinkDeal is a LinkedIn outreach tool tailored for B2B sales teams. It helps businesses find, verify, and engage with potential customers using data-driven insights.
Main features:
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AI-driven lead sourcing and verification. Uses ML to identify quality leads, verify contact details, and filter out outdated or irrelevant prospects.
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Automated email and LinkedIn outreach. Sends personalized email and LinkedIn messages at scale.
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Contact enrichment and CRM syncing. Pulls additional data like job titles, company size, and social profiles.
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Customizable sales sequences. Enables users to create multi-step outreach campaigns with scheduled emails, LinkedIn touches, and call reminders.
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Performance tracking and analytics. Tracks open rates, response rates, and conversions and displays results in an easy-to-use dashboard.
Integrations:
With Albato, you can connect LinkDeal with 800+ apps to track interactions with your prospects and simplify your relationship with them.
For example, when there is a new meeting invitee on LinkDeal (trigger), you can add the following actions:
Action 1 (OpenAI) "Create Chat Completion." Gets information about the lead via AI.
Action 2 (ClickUp) "Create Task." Logs the prospect's profile, engagement type, and insights generated in OpenAI into ClickUp.Tomba
Tomba is an email finder and verification tool designed to help businesses discover and validate professional email addresses from websites, LinkedIn profiles, and domain searches. It simplifies lead generation by ensuring contact accuracy.
Main features:
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Email address lookup from domains and websites. Extracts and verifies professional email addresses from company websites.
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Bulk email search and verification. Validates multiple email addresses at once.
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GDPR-compliant data sourcing. Collects and processes contact data in compliance with privacy regulations.
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API and browser extension. Provides instant access to email addresses via an API or Chrome extension while browsing websites.
Integrations:
You can connect several outreach tools seamlessly to reduce manual data transportation. For example, when a list of prospects is added to Google Sheets (trigger), add a series of actions:
Action 1 (Tomba) "Find Email". Gets the email of the searched lead.
Action 2 (HubSpot) "Create or Update Contact". Adds the contact to HubSpot, tagging them as a potential lead for outreach. Action 3 (Gmail) "Send Email". An email is sent with variables for customization.Zendesk Sell
Zendesk Sell is a modern CRM that helps businesses manage leads, track deals, and optimize sales performance with automation and analytics. It provides a centralized platform for sales pipeline management.
Main features:
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Contact and deal tracking in a streamlined CRM. Organizes and manages leads, contacts, and deals in a centralized interface.
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Sales automation with task reminders and email templates. Automates follow-ups, schedules tasks, and provides email templates to boost efficiency.
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AI-powered lead scoring and forecasting. Uses AI to prioritize high-potential leads and predict future sales performance.
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Mobile app for on-the-go sales management. Allows sales teams to track deals, update records, and communicate with prospects from any device.
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Reporting and analytics. Provides detailed reports and real-time analytics to optimize sales strategies and improve team performance.
Integrations
Albato allows you to set up an automation that will help you track deals. For instance, when a new deal is created on Zedesk Sell (trigger), you can make a process that:
Action 1 (Zendesk Sell) "Create Task." If the deal exceeds a certain value, create a task for the sales team to follow up on.
Action 2 (Google Sheets) "Create or Update Row." Logs key details about lead in a shared Google Sheets document. Action 3 (Slack) "Send Message". An automatic notification is sent to a Slack channel, alerting leadership.ActiveCampaign
ActiveCampaign is a customer experience automation platform that combines email marketing, sales automation, and cold outreach tool capabilities to help businesses engage and convert leads.
Main features:
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Personalized email templates. Offers a vast library of templates that are easy to customize.
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Multichannel engagement. Allows you to reach your audience in any channel from email to SMS and social media.
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Sales automation. Takes care of notifications, follow-ups, and meeting scheduling automatically, so that teams could focus on selling.
Integrations:
If you want to automate capturing, qualifying, and nurturing leads, here’s an automation you can set up with Albato.
A prospect fills out a lead capture form (trigger), for example, requesting a demo.
Action 1 (ActiveCampaign) "Create or Update Contact." Saves the prospect’s details in ActiveCampaign and assigns a lead score based on their responses.
Action 2 (ActiveCampaign) "Add Contact to Automation". If the lead meets specific criteria (for instance, company size, job title), they are enrolled in an automation for sending personalized nutrition emails. Action 3 (Google Meet) "Schedule a Meeting." If the lead shows strong intent, for instance, selects “I want a demo” in the form, a meeting is scheduled and entered into his calendar.Ortto
Ortto is a customer data and marketing automation platform that helps businesses unify customer data, create personalized campaigns, and analyze engagement across multiple touchpoints.
Main features:
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Unified customer data platform. Collects customer data from multiple touchpoints in one place.
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Multi-channel automation. Automates customer engagement across email, SMS, and push notifications.
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AI-driven audience segmentation and personalization. Uses AI to group customers based on behavior and deliver hyper-personalized messaging.
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Custom dashboards and reporting for campaign insights. Provides real-time analytics and customizable dashboards.
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CRM and e-commerce integration. Track customer journeys to optimize retention strategies.
Integrations:
For more efficient management and interaction with leads via email, you can set up the following automation in Albato:
It starts when a lead responds to an email (trigger).
Action 1 (Google Sheets) "Create/Update Row". Updates a tracking spreadsheet indicating the lead's response. Action 2 (Ortto) "Add/Update Contact". The lead's status is updated in Ortto and it advances to the next stage of the prospecting flow. Action 3 (Gmail) "Send Email". In the case of leads that do not respond within a certain period, a new automated email is triggered.Altcraft
Altcraft is an omnichannel marketing automation platform that helps businesses manage customer interactions across multiple touchpoints, including email, SMS, push notifications, and messengers.
Main features:
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AI-powered customer segmentation. Categorizes customers based on behavior, preferences, and demographics for targeted marketing.
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Email, SMS, and push notification automation. Uses multichannel messaging to engage customers at the right time with relevant content.
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Analytics and campaign performance tracking. Provides in-depth reporting on engagement, conversions, and ROI.
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CRM and customer data management. Centralizes customer data, tracks interactions, and integrates with other platforms for a seamless marketing workflow.
Integrations:
If you often lose leads, you can help the situation by setting up an automated workflow with Albato.
When a new checkout is abandoned (trigger), here is what you can do:
Action 1 (Facebook Ads) "Add to a Custom Audience." Automatically adds the lead to a Facebook retargeting audience to show them tailored ads and bring them back.
Action 2 (Altcraft) "Import / Update Profile." Creates a user profile or updates it with its status. Action 3 (Telegram) "Send Message". If the lead is high-value (based on company size, for example), a real-time Telegram message is sent to the sales team for manual follow-up.Dashly
Dashly is a customer communication and conversion optimization platform that enhances website engagement through chatbots, email automation, and lead nurturing tools.
Main features:
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Automated email and messenger marketing. Uses automation to send personalized messages based on user behavior and segmentation.
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Website visitor tracking. Monitor your website's user activity and sets up behavior-based triggers to initiate personalized outreach.
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Lead capture forms and pop-ups. Allows to design and deploy customizable forms and pop-ups to capture visitor information.
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A/B testing and conversion rate optimization. Helps to conduct A/B testing on different messaging, layouts, and strategies to determine the most effective approaches.
Integrations:
You can use Albato to set up an automation that will streamline your sales and marketing processes. For example:
When a user starts a conversation in Dashly (trigger), you can:
Action 1 (Google Sheets) "Create/update a row." Adds the lead’s email, last interaction, and engagement status to a tracking sheet for monitoring.
Action 2 (WhatsApp) "Send a Template Message." Sends a WhatsApp message with custom variables referencing the email and offering further assistance. Action 3 (Pipedrive) "Find a Person and Create Note." Identify the user in the CRM and insert a note with the conversation information.Growmatik
Growmatik is an AI-driven marketing automation platform that personalizes customer journeys by integrating behavioral data across email, website, and ad campaigns.
Main features:
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AI-powered audience segmentation. Automatically categorizes users based on behavior, demographics, and interactions to enable targeted marketing.
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Automated and personalized email marketing. Sends tailored email campaigns with dynamic content based on user preferences and actions.
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Ad retargeting and campaign automation. Re-engages past visitors with targeted ads and automates cross-channel marketing campaigns.
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Advanced analytics and reporting. Tracks user engagement, conversion rates, and campaign performance with detailed insights.
Integrations:
If you work in e-commerce, you can reduce cart abandonment with Albato. Here is how;
When a user adds items to their cart but doesn’t complete the purchase (trigger), you:
Action 1 (Growmatik) "Find and Update Contact." If the customer returns to the site, displays a pop-up offering an extra discount or free shipping to encourage conversion.
Action 2 (Growmatik) "Add / Update Content". Updates the published content in a targeted way to generate greater conversion. Action 3 (Mailchimp) "Send Campaign." Sends a sequence of emails with the abandoned products, a discount code, and a call to complete the purchase.JustClick
JustClick is an all-in-one marketing and sales automation platform that offers tools for email marketing, landing pages, webinars, and CRM management.
Main features:
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Email automation with segmentation. Creates email campaigns with targeted messaging based on user behavior and preferences.
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CRM and customer database management. Organizes contacts, tracks interactions, and manages customer relationships in one centralized system.
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Built-in payment and e-commerce features. Enables online sales with integrated payment processing, order tracking, and product management.
Integrations:
Albato allows you to automate lead management and trigger email sequences based on customer actions. For example:
If a lead participates in a demo event (trigger), you can:
Action 1 (Valuecase) "Create Space". Creates a new space in Valuecase where updates about the project will be recorded.
Action 2 (JustClick) "Create Contact and Add to a Group". Adds the lead in JustClick with specific segmentation to continue the nurturing process.Textdrip
Textdrip is an SMS marketing and automation platform that helps businesses engage customers through scheduled and drip SMS campaigns. It’s designed for sales follow-ups, appointment reminders, and personalized messaging.
Main features:
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Automated SMS drip campaigns. Schedules and sends sequential text messages to nurture leads and engage customers over time.
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AI-powered message personalization. Customizes SMS content based on user data, behavior, and past interactions for higher engagement.
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Bulk messaging with delivery tracking. Sends mass text messages while monitoring delivery status and engagement metrics in real-time.
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Two-way SMS communication for customer engagement. Allows customers to reply and interact via text, enabling real-time conversations and support.
Integrations:
By using Textdrip+Albato, you can automate SMS follow-ups, sync contact data across platforms, and trigger personalized text messages based on customer interactions. For example:
When a user signs up for a free trial on your platform (trigger), you can:
Action 1 (Pipedrive) "Create or Update Contact". The user is added to Pipedrive and their details are recorded. Action 2 (Textdrip) "Add Contact". Adds the contact to Textdrip. Action 3 (Textdrip) "Send Message". Sends automated messages about the platform to encourage conversion to a paid plan.Summing up
AI is changing how businesses connect with potential customers. With the top tools, outreach can be faster, smarter, and more effective.
However, AI should be used to enhance—not replace—genuine human interactions. The best results come from combining AI efficiency with thoughtful engagement.
Now is a great time to start if you haven’t explored AI for outreach yet. Test a few tools, see what works best for your business, and refine your strategy along the way.
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