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Integrations let apps connect and share data without custom code. Zapier is a well-known integration tool with a key limitation—it doesn’t offer a white-label integration solution. That means you can’t embed it seamlessly into your SaaS, and your clients are forced to rely on a third-party platform. Albato Embedded solves these issues by giving you a seamless, built-in alternative.
In this article, you will learn the key features and pricing differences so that you could select the best solution for your needs.
White-label integrations in SaaS: Why they matter
White-label integration means using a product or service and rebranding it as your own. Your users won’t see the external service—it feels fully native.
Any business that wants to offer integrations natively without exposing third-party branding will find Albato Embedded invaluable.
Albato Embedded vs. Zapier: Feature comparison
Albato Embedded and Zapier are both automation platforms, but they differ in how they serve businesses, especially regarding white-label and embedded use cases. Below is a comparison of the main features:
| Feature | Albato Embedded | Zapier |
| White-Label | Yes. Albato offers a fully white-labeled embeddable solution that you can plug into your product with your branding. | No. Zapier does not provide a white-label version of its platform, which means Zapier branding will be present on your platform. |
| Embedded Automation | Yes. Albato allows your customers to create and manage workflows without leaving your app. It feels like a native feature of your platform. | Partial. Zapier provides a crude embeddable widget, but users still need to leave your app, sign in on Zapier, and pay for it. To top it all off, you can't tailor Zapier’s UX to your platform. |
| Branding & UX | Fully branded. Albato Embedded allows you to maintain a consistent look and feel with your product. You can customize the UI and use your domain and logos for the integration pages. | No branding. The Zapier embedded widget has Zapier branding and cannot be customized to match your UI. |
| API & Custom Integrations | Yes. Albato offers an API and a no-code App Integrator for building custom integrations. If an app is missing in Albato’s library, you or the Albato team can add it quickly and easily. | Yes. Zapier supports custom integrations through its Developer Platform. You can create a Zapier “app” for a new service using their visual builder or CLI tools, but it requires a developer account and some technical effort. |
| App Library | 800+ apps. Albato supports 800+ integrations, including the most popular services like HubSpot, Google Sheets, Slack, WhatsApp, Facebook Lead Ads, Shopify, and more. Albato’s library is smaller than Zapier’s, but it covers 90% of the market demand, and Albato’s team can quickly add new integrations by request. The best part with Albato Embedded is that you get a premium SLA for all your integrations. Albato handles monitoring, troubleshooting, API updates, and adding specific triggers & actions for your customers in a matter of days. | 7,000+ apps. Zapier is well-known for its enormous integration library. This breadth is a strength—if your users need an obscure app, Zapier might have it. However, many Zapier apps become outdated and non-functional because Zapier doesn't maintain them—this is the app owner's responsibility. |
| Partner Dashboard | Yes. Albato provides a full-fledged dashboard with usage insights, e.g., used apps, transactions, real-time health checks, notifications, etc. You can leverage these insights to tackle issues, elevate the UX, and better monetize your integrations. | Partially. Zapier provides a very sparse report with a couple of basic metrics, but it isn't deep enough to improve the user experience. |
| Pricing Model | Flexible B2B plans. Albato Embedded starts at $990/month and scales with the usage. | Subscription per usage. Zapier’s pricing is primarily built for end users. The cost is generally based on tasks and is paid by the users. With high volume, Zapier can become cost-prohibitive for your customers. |
Albato Embedded is the optimal choice if you need…
Albato Embedded and Zapier are great automation tools that cater to different needs. Here are some benefits you can get from Albato Embedded’s white-label integration features:
Product value boost. If you're a SaaS founder or product manager looking to offer more value to your customers, Albato Embedded can be a great fit. Instead of forcing your users to leave your app and build zaps, you keep them within your platform. For example, a CRM or project management tool can use Albato Embedded to let users connect to Gmail, Slack, and other platforms without leaving your product.
RD Station wanted to integrate major e-commerce platforms into their marketing software to attract more customers in LATAM and stand out from competitors. Instead of building each integration from scratch, they partnered with Albato. Albato delivered native integrations with popular e-commerce apps (like Loja Integrada, VTEX, and WooCommerce) in less than a month. The result was a richer feature set in RD Station’s product and a 70% reduction in developer costs. The CTO of RD Station praised Albato for delivering complex native integrations directly into their marketplace. This helped RD Station provide more value to users and boost retention―+73% on the cohort of customers that used Albato Embedded integrations.
Read more: How to boost your product value and save 70% on dev costs
Product stickiness growth. Albato Embedded allows you to offer seamless, built-in integrations that keep users engaged within your product. Instead of forcing customers to switch between different apps or manually transfer data, Albato Embedded encourages them to use your product more often.
Maestra, an all-in-one marketing platform, wanted to enable users to move data from Maestra to their ad campaigns, such as Google and Facebook Ads, without manual work. Using Albato Embedded, Maestra provided that capability with minimal effort. Albato Embedded’s team implemented five complex integrations in less than 2 months. The CEO of Maestra highlighted that this added tremendous value for their customers—now, users can push data with the click of a button inside Maestra instead of manually exporting/importing or using outside tools.
Read more: How to fast-track client service from days to minutes
Conversion improvement. Albato Embedded keeps users engaged within the platform by eliminating the need for third-party automation tools. This increases activation rates and overall conversions. No need for third-party tools—launch native connectors in weeks, improving adoption and conversions to higher-tiered plans.
Climbo, a reputation management platform, needed to streamline customer workflows by integrating CRMs and payment gateways. Rather than developing these integrations in-house, which would have taken 6+ months and significant engineering effort, Climbo partnered with Albato. In just 2 months, they got 30+ native integrations with apps like Google Sheets, Stripe, PayPal, etc.
The impact was immediate: Climbo saw a 30% increase in freemium-to-paid conversions and a 70% surge in revenue. By embedding Albato, Climbo transformed its platform into a more powerful, all-in-one solution.
Read more: How to boost freemium-to-paid conversions by 30% and revenue by 70%
Scaling and cost reduction. Albato helps SaaS companies grow efficiently without heavy development efforts. Instead of spending months on native integrations, you can deploy and expand them quickly, winning more customers and new markets—all without a large engineering team.
JivoChat, a popular business messaging platform, wanted to integrate with key CRM systems and communication tools to help users automate lead management and customer interactions. Building these integrations in-house would have taken 8+ months and diverted crucial engineering resources. Instead, JivoChat partnered with Albato and increased the number of their native integrations by 5 times in less than two months.
The results were impressive: JivoChat saw a 90% reduction in dev costs. It also reduced the quarterly time JivoChat spends on integration support from 2 weeks to just 1 day.
Read more: How to scale native integrations 3x faster while reducing dev costs by 90%
Summing up
Zapier works well for end-users but lacks white-labeling and seamless UX, which are vital for SaaS platforms. Albato Embedded bridges this gap with an iPaaS tailor-made for SaaS companies, agencies, and enterprises.
If you’re ready to take your SaaS to the next level with embedded integrations, we’re here to help.
Book a demo to learn more and see how Albato Embedded can enhance your product.
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