To Zapier or not to Zapier: That is the question!
Today, every SaaS company faces this dilemma when building integrations: should you create a Zapier connector or use native integrations?
After talking to hundreds of SaaS companies, we can confidently say that both options have pros and cons. Zapier is handy for offering first integrations to your customers as soon as possible, but it’s not a long-term solution. It’s all about where your company is and your customers’ expectations.
In this article, we will explain the differences between Albato Embedded and Zapier so that you can make an informed decision.
Zapier: quick and easy, but with limits
Zapier works for users who need a quick way to connect their favorite apps—without coding. Your customers can set up “Zaps” to automate workflows across thousands of apps.
Pros:
- Massive app directory (8,000+ apps);
- No coding needed for basic automation;
- Quick way to offer integrations within your SaaS.
Cons:
- Your customers need a separate Zapier account (friction = churn);
- Your customers (especially non-techies) might run into a stone wall when integrating your app on Zapier;
- You have no control over the user experience;
- Costs add up fast as usage grows;
- No deep, native integrations.
Bottom line: Zapier is helpful for early-stage SaaS companies looking for a fast way to offer integrations, but it’s not a long-term solution.
Albato Embedded: white-label integrations, no dev hassle
Albato Embedded, on the other hand, is built for SaaS platforms. Instead of sending users to Zapier, Albato embeds integrations directly inside your product. That means a seamless user experience, higher engagement, and no need for users to manage external accounts.
Pros:
- Fully white-labeled and native—your users stay inside your platform;
- Prebuilt connectors (800+ apps) + custom integrations on request;
- You own integrations and can resell them to your customers;
- You own the user experience and get a dashboard with all usage metrics;
- Lower costs compared to enterprise iPaaS solutions like Workato;
- Deep integrations (two-way sync, automation templates, API flexibility).
Cons:
- Not ideal for small businesses that just need occasional automation;
- Requires minimal setup (but Albato handles most of it);
- You take on the costs of the iPaaS solution (but you can resell it to your users, or it will pay off by making your product stickier and elevating LTV).
Bottom line: Albato Embedded is for SaaS companies that want to make integrations a built-in, revenue-generating feature—without burdening their dev team.
Which One Should You Choose?
Use Zapier if:
- You’re a young startup and need quick integrations without much effort;
- Your customers don’t mind using a third-party tool for integrations;
- You’re okay with losing control over the UX and a chunk of customer revenue.
Use Albato Embedded if:
- You want integrations inside your SaaS instead of sending customers elsewhere;
- Integrations are a must-have for your users and a key part of your growth strategy;
- You want to monetize integrations (either directly or indirectly);
- You need scalability and fast delivery time without high dev costs.
If you value seamless and scalable integrations, try Albato Embedded. It enables businesses to embed native integrations directly into their UI, enhancing product value and customer retention. With over 800 prebuilt integrations, a white-label experience, and a flexible pricing model, Albato reduces development costs and launches integrations faster.
