Pricing structure

Transactions are completed actions in your integrations where Albato successfully creates, transforms, or updates data—like adding contacts, updating deals, routing tickets, or sending messages.

For example, if your integration creates a deal in Salesforce, that counts as one transaction.

But don’t worry: we don’t charge for API listening. All API calls (triggers) are completely free.

A connector enables two-way data exchange between your SaaS and a third-party app (e.g., Salesforce, Slack, or OpenAI).

You can choose from our library of 800+ prebuilt connectors or request custom ones built by our engineers.

No worries! Starting with the Pro plan and up, you will have a dedicated integration engineer building custom apps for you each month.

Just keep in mind that we can only integrate apps with an accessible API or webhooks and well-documented specifications.

Albato ensures a fully branded, seamless integration experience within your SaaS—down to the finest detail. Here’s what full white-labeling includes:

• Custom UI & Brand Styling: Your colors, fonts, and copy. No trace of Albato.
• White-Labeled OAuth Pages: When users connect third-party tools (e.g. HubSpot, Gmail), the auth page shows your company name and logo, not Albato’s.
• SSO Integration: Albato handles authentication to your API behind the scenes, securely linking user sessions with their existing credentials to eliminate extra logins.

An active user is one of your customers who has run at least one Albato integration with at least one transaction during the calendar month.

It’s also worth noting:

• If multiple employees at the same company use any of your integrations, it still counts as one active user.
• If a customer connects to multiple systems (e.g., HubSpot, Slack, and QuickBooks), they still count as one active user.

Albato reevaluates active users each calendar month. So, if a customer used integrations in January and March but not in February, you would only be billed for that customer in January and March.

Absolutely. We’ll run a free PoC if you are aiming to land on Pro or Enterprise plans. A PoC usually lasts 2–4 weeks, but it can be slightly extended depending on your use case.

We only take on up to 5 free PoCs each quarter, so reserve your spot now!

We’ll help you build a few real-world integration scenarios and validate end-to-end data flows. During the PoC, you can experience what it’s like to work with our platform and team.

By the end of the PoC, you will have a clear picture of how Albato’s integrations will look & feel for your customers—and how quickly we can act on your requests.

Most of our PoCs lead to long-term partnerships, with prospects often praising the smooth and enjoyable experience.

Albato offers flexible pricing based on either active users or connectors—never both—plus a fixed monthly platform fee. You can choose the model that best fits your business:

• Per-User Pricing: Ideal if you want to offer unlimited integrations to your users and align costs with your pricing plans.
• Per-Connector Pricing: Great for platforms with a large user base but only a few required integrations.

Both models include:

• Unlimited users, apps, automations (flows), and templates
• Unlimited API calls
• Full white-labeling (Pro plan and up)
• Guided setup and onboarding
• Access to 800+ prebuilt apps
• API updates and maintenance

Custom pricing is available for scale-ups and enterprise SaaS.

Our pricing is designed to scale with your business—without breaking your budget.

Here’s why our pricing stands out:

• Fully Managed Service: We don’t just give you tools—we manage your connectors from A to Z, monitor APIs, and handle updates, even on the Starter plan. This gives you peace of mind and minimizes lift for your team.
• Transparent and Flexible: Choose between per-connector or per-user pricing to match your business model.
• Lower Entry Point: Plans start at $990/month, making us significantly more affordable than competitors like Workato or Paragon (often $30K–$50K+ per year).
• Custom App Development: Need a niche app for your customer? We’ll build 2-3 custom integrations per month (on Pro or Custom plans) at no extra charge.
• Free API Calls (Triggers): Albato includes unlimited free API usage for incoming webhooks and triggers. There’s no extra cost for polling or real-time sync—unlike most competitors who charge for every trigger hit.
• Lowest Setup Fees: Our setup starts at just $600/month, and unlike competitors, this fee covers everything you actually need to get started: connector implementation, iFrame setup, onboarding, QA, and custom features—no hidden costs or upsells. Competitors like Tray and Workato often charge up to $20K upfront just to get going.

For high-volume customers, we can offer volume-based discounts and capped pricing at certain usage tiers, so per-user or per-transaction costs stay nearly flat as you scale.

No, you get unlimited free API requests (triggers) across all your integrations and users.

Unlike many competitors who charge you for every API call, we only count successfully completed actions (transactions) toward your monthly limit.

Moreover, we offer one of the lowest transaction rates in the iPaaS market—we don’t profit from usage; our goal is simply to break even on AWS costs.

Indeed, some vendors advertise “unlimited transactions” but quietly cap how many workflows can run at once (execution concurrency). That means heavy delays and poor customer experience when demand spikes. At Albato, we never throttle your integrations or cap the number of workflows (automations) your customers can run.

We scale concurrency automatically based on your actual load, ensuring your customers can always enjoy true real-time data sync.

Plus, we offer one of the lowest rates for transaction overages—exactly what we pay to AWS. We don’t profit from transactions; our goal is simply to break even. Additionally, on the Pro plan and above, you benefit from a transparent “fair use” policy that lets you exceed your transaction limit without extra charges.

It’s also worth noting that some vendors hide scaling costs behind soft or vague limits. If your usage exceeds a certain threshold, your next invoice might come with a steep jump in charges.

We avoid shady business practices and are fully transparent about every component of our pricing from day one. We value integrity, protect our reputation, and always aim to build a lasting, trust-based partnership with our customers.

Starter Plan: You can either pay for transaction overages as you go, or purchase a heavily discounted transaction bundle ranging from 500,000 to 5,000,000 extra transactions.

Pro and Enterprise Plans: A “fair use” policy applies. While the technical limit is 5 million transactions per month, we never auto-charge you for exceeding it. If you consistently go over your limit (e.g., for two consecutive months or more), we’ll reach out to review and adjust your pricing together. In short: no surprise auto-charges, just clear communication and advance notice—so it’s always transparent and friendly for your business.

Albato’s support SLAs offer response times based on subscription tier and issue severity, with standard support available Monday to Friday from 9:00 AM to 6:00 PM EST. For Enterprise clients, extended support hours—including weekends and holidays—are available.

Critical issues that impair customer experience are typically resolved the same day, while most other issues are addressed within 2–3 days.

Unlike competitors such as Workato, which may take up to 7 days to respond, Albato typically replies within 1 hour—even for Starter clients—ensuring faster, more reliable support.