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With Albato, you can easily integrate your applications into automated workflows using an intuitive builder, without having to know any coding.

 1Connect your apps to Albato. It’s quick (it takes only 5 minutes), and it's totally safe. 2Select the app and event that will trigger your integration, or set up a schedule as you prefer. 3Select the actions to be performed and the data you wish to send once your integration is started. 4That's it, it's done

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Create your own workflow

Connect this app...

With this one!

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Minimize costs on development and maintenance of API integrations

Accelerate time-to-market of your integrations

Reduce churn by "gluing down" your customers with top-notch integrations

Hire a team of developers, a product lead, a tester, and a project manager

Spend a few months evaluating APIs of other platforms and their compatibility with your SaaS.

Burden your devs with coding integrations. Try to squeeze integrations into their core product backlog.

Struggle to keep up with fixing faulty automations and updating APIs.

Hire a tech support team to handle customer requests.

In-house development

White-label ready-to-use integrations embedded in your SaaS

How do you make 10 complex native integrations?

Choose the apps and automation scenarios you need

Let Albato build native integrations for your SaaS from A to Z

Ship top-notch, embedded integrations to your customers. We maintain and scale all integrations over their lifetime

With Albato Embedded

We do not analyze or use the data that flows through our connectors

We only operate under secure connection for data transmission

Users may disable data recording at any time

100% secure and compliant

Explore the hidden depths and core features that power our Embedded iPaaS

Explore how our Embedded iPaaS works under the hood

Yes, we can build you an app marketplace from A to Z and maintain it over its lifetime. Alternatively, we can populate your existing marketplace with our native integrations.

You can choose from 600+ ready-to-use apps currently listed in our app library or ask us to develop custom apps of your choice.

Can you build me an integration marketplace from scratch?

Unlike an API call, a transaction only counts when Albato successfully moves or modifies data within your automations. For example, if your automation has the action step to create a new deal in SalesForce, each created deal will use one transaction. Albato will not charge you for the trigger step, whereby it polls the SalesForce API for data changes.

Transaction-based billing is more cost-effective for you. Most competitors charge for API calls, which are consumed much faster than transactions. On average, it takes 1 transaction to eat up as many as 4-5 API calls or more.

Transaction-based billing is more cost-effective for you. Most competitors charge for API calls, which are consumed much faster than transactions. On average, it takes 1 transaction to eat up as many as 4-5 API calls or more.

What are transactions?

Fret not! Starting with the Standard Plan and up, we provide a service to deliver custom apps of your choice every month. Please remember that we can only integrate an app that has an accessible API with clear and detailed documentation.

What if I want an app you don't currently have in your library?

Yes. We can white-label your integrations. It may take a few weeks, as we will create a unique authentication app for each connector you use. Third-party platforms then review authentication apps (for example, a Shopify authentication app has to be reviewed by Shopify). We have little control over this step, hence unpredictable timelines.

Can you white-label embedded integrations so my customers don’t know Albato is there?

That largely depends on the number of apps you wish to connect, the complexity of your use cases, and the level of customization on the frontend side. On average, it may take up to 30-45 days for your integrations to go live.

How long does it take Albato to implement native integrations?

Relying 100% on third-party tools like Zapier can endanger the user experience of your customers. The major drawbacks of this approach are that your customers:

<ul class='list-disc ml-[25px]'><li>would have to leave your app and learn how to use Zapier</li>
<li>would have to sign up and pay for a third-party party tool on top of what they’re paying for your product</li>
<li>may run into technical issues or limitations on the Zapier end. In that case, they will be on their own dealing with their problems. They may even be unable to set up integrations with your product, and you will be unaware that they are getting stuck.</li>
<li>may not find the use cases they need in Zapier. There is no single “one-size-fits-all” integration tool that would satisfy everyone’s needs. Customers often want tailored functionality, and this is not Zapier’s forte.</li>
<li>may use Zapier to find out about your competitors and — if any of them have more automation templates, triggers, or actions available on Zapier—there is a big risk of your customers switching to a competitive product</li></ul>
All of the above can lead to a bad user experience being attributed back to your product!

On the contrary, with native integrations, your customers won’t have to:

<ul class='list-disc ml-[25px]'><li>leave your app or pay extra for Zapier or any other third-party tool</li>
<li>get through a long learning curve—all embedded integrations will be fully tailored to your customers’ needs and use cases. These integrations will come ready to rock and roll, and your customers will immediately gain all of the advantages of a seamless user experience</li>
<li>go through the hassle of interacting with Zapier customer support—Albato will provide superb dedicated support to you and your customers</li></ul>

All of the above can lead to a bad user experience being attributed back to your product!

On the contrary, with native integrations, your customers won’t have to:

Why do I need embedded integrations if I can just use Zapier instead?

No, you won’t. We will create new users automatically and enable native integrations for them.

Will I have to enable Albato integrations for each of my customers manually?

Unlike real-time automations, bulk data migration allows your integrations to move historical data in bulk. Data migration may prove crucial if, for example, your customers want to migrate their contact base or analytics from a third-party app to your platform, or vice versa. Another widespread use case would be uploading customer audiences or subscription lists to marketing platforms.

What is the Bulk data migration feature?

An API connector is a bunch of API methods that are needed to integrate with a specific cloud app. A connector allows exchanging data (pulling and sending) between your product and a third-party app. You can choose from our library of 600+ ready-to-use API connectors—the apps you can connect with.

What are connectors?

No. You get charged either for the number of active integrations (connectors) or for active users (your customers who use native integrations). The number of workflows and workflow steps for each integration or active user is unlimited.

Do I get charged each time my customers use native integrations?

No need to worry. If you go over your limit, you can purchase additional transactions anytime. Alternatively, if you’ve been consistently going over your base limit, we can bump it up for a recurring extra fee.

What happens if I go over my monthly transaction limit?

It’s entirely up to you how you monetize integrations on your end. Some of our partners provide integrations for free to stand out from the competition, some charge their customers based on their integration usage, and some offer integrations as a feature on a more expensive price plan, thus motivating users to upgrade their subscription plans.

Can I pass the integration costs on to my customers?

Yes. We can enable Albato automation builder for your end users so they can construct new workflows themselves using available apps, triggers, actions, and data points.

Can I allow my customers to set up custom automations?

There are a few simple steps to get going:

<ul class='list-disc ml-[25px]'><li>We ask you to fill out a brief describing your use cases, requirements, and other essential details.</li>
<li>We agree on the list of integrations (the apps we will natively embed in your SaaS), the price plan, the SLA, and then get the Albato licensing agreement signed.</li>
<li>We build an API connector for your application with the necessary triggers, actions, data points, and other functions. Please note that your app must have an accessible API with clear and comprehensive documentation.</li>
<li>We set up integration templates with the apps you require and tailor them to your customers’ needs.</li>
<li>We set up and configure the iFrame (UI) for your integrations.</li>
<li>We provide you (and your team) initial training and onboarding before you make the embedded integrations available to your customers.</li>
<li>You and your customers can just put your feet up and enjoy top-notch integrations, along with our high-touch customer service. :)</li></ul>

What do I need to get started with Albato Embedded?

Yes, we can set up SSO for your application.

However, your users will still have to authenticate and connect their accounts from third-party apps that we will integrate your product with.

However, your users will still have to authenticate and connect their accounts from third-party apps that we will integrate your product with.

Can you set up Single Sign-On (SSO) so my users don’t have to authenticate for embedded integrations?

We store authentication data in encrypted form. There is also a stand-alone, highly secure server where the decryption keys are harbored.

We store user data on AWS servers in the USA.

Only a limited number of authorized employees have access to the data. They need it to be able to troubleshoot system failures and make sure the backups are working faultlessly. As per GDPR, you may opt out of recording and storing user data anytime.

Feel free to check out our privacy policy <a href='/privacy' class='underline'>https://albato.com/privacy</a>

We store user data on AWS servers in the USA.

Only a limited number of authorized employees have access to the data. They need it to be able to troubleshoot system failures and make sure the backups are working faultlessly. As per GDPR, you may opt out of recording and storing user data anytime.

What about data privacy and security?

It is a unique feature of the Albato platform. Solutions allow you to easily group integrations by your customers' most frequent use cases. For example, you can create separate solutions for CRM integrations, e-commerce, or email marketing tools.

Your customers will enjoy using pre-packaged "integration kits" geared to their specific business needs.

Your customers will enjoy using pre-packaged "integration kits" geared to their specific business needs.

What are Solutions?

Frequently asked questions

Reduce churn, increase MRR and boost customer satisfaction with white-label native integrations. Revolutionize your SaaS with our Embedded iPaaS!

Make your SaaS 
an integration hero

Business

Enterprise

Unlike an API call, a transaction is counted only when data is successfully modified or delivered through action steps of your automation. Trigger steps are not counted.

Transaction-based billing is more cost-effective. Most iPaaS charge for API calls, which are consumed much faster than transactions. On average, it takes 4-5 API calls to eat up 1 transaction.

The time between API checks for new data. The lower the frequency, the faster your automations capture new data and execute the whole automation flow.

Albato sets up and configures custom webhooks for your integrations. Custom webhooks may prove crucial if you want to integrate with an app that doesn’t have API.

This feature allows your integrations to move historical data in bulks. Data migration may be vital for your customers if, for example, they want to migrate their contact base or analytics from a third-party app to your platform, or vice versa.

White labeling of your integrations including creation of white label oAuth apps.

Enterprise apps include MySQL, PostgreSQL, Google BiqQuery, PayPal, WhatsApp Business, Microsoft Teams, Microsoft Office 365, Xero, QuickBooks, Facebook. The list is not limited to these applications and will continue to expand with the new enterprise-grade systems.

1st line: we interact with your customers directly.

2nd line: we interact with your specialists and help them tackle your customer issues.

Data residency means that Albato will spin up additional AWS servers to keep the data of your customers within a specific geolocation. For example, you may choose to host your customer data only in the EU or Canada.

Customization of the iFrame with your integrations including adjustment of colors, fonts, styles, and other visual elements, or the application of custom CSS.

Dedicated project team helps you evolve your integrations and keep them healthy

Priority tech support helps troubleshoot your integrations and is ready to handle any of your customers issues or requests in no time.

You will get a fully guided onboarding and implementation. Our dedicated team will help you set up, implement and thoroughly test all integrations and the iFrame before releasing them to your users.

You can choose any connectors listed in the Albato app library. For example, SalesForce, Slack, and MailChimp would be three connectors.

You can request any connector outside of our existing app library. As long as it has accessible endpoints, Albato engineers will research its API, plus build, test, and ship you a new custom integration within a matter of days.

You can leverage our no-code app integrator to build out any number of custom apps on your own.

We constantly enhance the functionality of your connectors by adding new triggers, actions, automation templates, and other features of your choice.

API versions may change or old APIs may be deprecated, which could break your integrations and impact your customers. We take on the burden of monitoring, troubleshooting, and updating third party application APIs to keep your integrations sharp and functional.

The number of your customers that have access to native integrations.

Your customers can create unlimited connections (their accounts) for the apps that they integrate.

Albato builds automation templates (Solutions) with pre-defined steps, triggers, actions, and data points, and delivers them to your customers.

Standard

Starter

Pricing structure

Are you looking for new ways to stand out from the competition and drive customer engagement?

We will take care of all of your customers integration requests and tailor integrations to their needs.

Native experience

Do your customers ask for more integrations than your devs can handle?

We will quickly build dozens of easy-to-use automation templates and ship them to your end users.

Fast and scalable

Are you burdened with broken APIs and customer issues with integrations?

Our Dev team will troubleshoot all integrations, and our Tech support will handle all your customer issues.

Bye-bye integration maintenance

Do your customers ask for bespoke, one-off integrations?

Just tell us which custom apps you need. We'll do the rest!

Custom apps in days, not months

Beat your competitors with higher built-in connectivity!

Check out our current clients’ success stories below!

We are happy about our partnership! Thank you, Albato, for your efforts in delivering complex native integrations to our app marketplace!

Bruno Ghisi, Co-founder & CTO at RD Station

Albato is simply amazing. Their embedded solution helped us triple the number of integrations in less than a month. Our users are happy and so are we. I definitely recommend it to anyone looking to boost their product’s integration portfolio.

Lucas Carvalho, CEO at JivoChat

With Albato Embedded, we create added value for our customers. They can now move data with the click of a button, without having to leave our platform. Albato helped us build it in 1-2 months, with almost zero engagement from our R&D. Our estimates for in-house development were several times that. They also took integration support off our plate.

Alex Gornik, CEO at Maestra

Behind every great user experience is a great integration

These SaaS companies trusted us with their integrations

Description of the integration solution. Just activate the scenarios you need with the click of a button, and you’re all set.

A brief description of the automation scenario

Your integration is now set up and ready to use

Want to have these and many other integrations in your SaaS?

Say "Yes" to all of your customers integration requests

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Which applications do you wish to integrate and for which use cases?

{title} | Albato

OnePageCRM: CRM automation for small business

Robolly: Automate your image generation

[Freshsales is an AI-powered sales CRM software](https://albato.com/apps/freshsalescrm) that helps you build your sales pipeline and close deals with ease.

**Available Actions:**

> Actions are what Albato performs when your automation is running. Actions also allow you to transfer data to other apps and systems.

- Create a Contact
- Update a Contact
- Delete a Contact
- Create a note for a Contact
- Find Contact by Email or Name
- Create an Account
- Update an Account
- Find Account by Name
- Create a note for a Account
- Create a Lead (Beta)
- Update a Lead (Beta)
- Search Lead (Beta)
- Create a note for a Lead (Beta)
- Create a Deal
- Update a Deal
- Create a note for a Deal
- Find Deal by Name
- Custom API request

Before setting up integrations with **Freshsales** connect the app to Albato.

To do this, go to the **Apps** section and click the **Add a connection** button.

![Example.png](https://albato-staging.com/strapi/uploads/Example_03b56b3b9a.png)

Select the app and click the **Add a connection** button.

![Robolly (4).png](https://albato-staging.com/strapi/uploads/Robolly_4_4d5f360e2f.png)

Come up with a **name** for your connection. 

Enter your **API key** and **URL**. 

Click the **Continue** button.

![Robolly (5).png](https://albato-staging.com/strapi/uploads/Robolly_5_16e52ac597.png)

### How to get API key and URL

Sign in to your Freshsales account. Click on the **Setting** icon and go to the **Apps & Integrations** tab → **API Settings**. 

![Robolly (6).png](https://albato-staging.com/strapi/uploads/Robolly_6_9d936ec5c4.png)

Copy your **API key** and **Bundle alias** (URL). 

![Robolly (7).png](https://albato-staging.com/strapi/uploads/Robolly_7_5e50f7efbc.png)

Paste these values into the Albato connection fields. Click the **Continue** button. 

![Robolly (8).png](https://albato-staging.com/strapi/uploads/Robolly_8_54b5a6f45a.png)

The connection is ready! 




How to connect Freshsales to Albato

How to get API key and URL