# How to connect SMS-iT to Albato — Albato Help Center

Source: https://albato.com/wiki/articles/sms-it-automation-for-marketing-and-crm

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# How to connect SMS-iT to Albato

Last update:  
22/5/2026 · 3 min read

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IN THIS ARTICLE

[SMS-iT is a comprehensive platform that includes SMS-iT CRM](https://albato.com/apps/sms_it) and a diverse ecosystem of 22+ Smart Tools, all powered by advanced AI. The tools cover a wide range of functionalities, from lead acquisition and nurturing to sales management and client retention. SMS-iT also offers unique features such as simcard integration with warming technology, specialized pipeline automation, and an ecosystem of 30 SMS gateways.

**Available Actions:**

> Actions are what Albato performs when your automation is running. Actions also allow you to transfer data to other apps and systems.

-   Add Contact
-   Contact Search
-   Generate OTP (does not require settings)
-   Validate OTP
-   Send a message (Beta)
-   Send/Schedule SMS/RCS to Contacts (Beta)
-   Send/Schedule Voice broadcast to a Contacts (Beta)
-   Send/Schedule MMS to Contacts (Beta)
-   Add contact appointments (Beta)
-   Check balance

Before setting up integrations with **SMS-iT** connect the app to Albato.

To do this, go to the **Apps** section and click the **Add a connection** button.

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Select the app and click the **Add a connection** button.

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Come up with a **name** for your connection.

Enter your **API key** and click the **Continue** button.

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### How to get API key

Sign in to your SMS-iT account and go to the **My Organization** tab.

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Go to the **API Keys** and click the **Create New** button.

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Come up with a name for your key and click the **Save** button.

Example (1).png

Copy the key and go to the Albato connection page.

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Paste the key into the API key field and click the **Continue** button.

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The connection is ready!

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