# How to Connect Optimove to Albato — Albato Help Center

Source: https://albato.com/wiki/articles/how-to-connect-optimove-to-albato

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# How to Connect Optimove to Albato

Last update:  
22/5/2026 · 4 min read

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IN THIS ARTICLE

[Optimove](https://www.optimove.com/) is a customer-led marketing platform that helps businesses personalize messaging, automate customer journeys, and optimize retention strategies. [Connect](https://albato.com/apps/optimove) Optimove with Albato to integrate it with over 800+ apps, including AI tools like [Claude](https://albato.com/apps/claude_ai_anthropic) and [Grok](https://albato.com/apps/grok). Follow the steps below to set it up.

1.  [Log in](https://albato.com/app/user/auth/login?lang=en) to your Albato account.

optimove1.png

2.  Go to the **Apps section** and click **Add a connection**.

optimove2.png

3.  Search for **Optimove**, select it, and click **Add a connection** again.

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4.  Name your connection.

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5.  In a new tab, [log in](https://www.optimove.com/) to your Optimove personal account.
    
6.  As an admin user, go to the **Settings** page. Under **General**, click **API Key Management**. Then, click the **\+ New API Key** button.
    

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7.  Set a **Nickname**, your **Contact Email**. Next, choose an **Access Type**:   • Select **Admin** for full API permissions.   • Select **Integrations** for channel integration purposes. Finally, click **Activate Key**.

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8.  Copy the generated API key. Return to Albato and paste your API key into the input field. Finally, click **Continue**.

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Your connection is ready, and you can now create automations with Albato and Optimove. If you have any issues, contact support via the live chat on our website.

## About Optimove

Optimove helps businesses drive retention and revenue with AI-powered customer marketing.

With it, you can:

-   Personalize messaging across email, SMS, and web notifications.
-   Visualize customer journey map, and understand customer flow across all touchpoints.
-   Analyze behavior and optimize campaign timing.
-   Segment audiences and track customer lifetime value.

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