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Automation Delay Tool


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Sometimes you don't want the next automation step to run immediately. For example, you may need to wait for another app to finish processing data or delay an action until a specific time.

The Automation Delay tool lets you pause an automation before the next steps run. You can delay it:

  • for a set number of minutes;
  • until a specific date and time;
  • according to a defined schedule.

To add the tool:

  1. Click the + button.

Click the plus button to add a new action in Albato

  1. Select Automation delay.

Select the Automation delay tool

Once the tool is added, choose the delay type that fits your case.

Select Automation delay in minutes

 

Delay types

The tool supports three modes:

Automation delay (minutes)

Pauses execution for a set number of minutes.

Automation delay (date and time)

Pauses execution until a specified date and time.

Automation delay (by schedule)

Pauses execution according to a defined schedule.

 

Automation delay (minutes)

Use this mode when you need to pause an automation for a fixed amount of time before the next step runs.

Common use cases include:

  • waiting for an external service to finish processing data;
  • sending a follow-up notification after a delay;
  • retrying a request a few minutes later.

Select Automation delay (minutes).

In the Delay (in minutes) field, enter the number of minutes to wait.

Enter the delay in minutes

Allowed values range from 1 to 10,080 minutes.

Once the specified time has passed, the automation resumes automatically.

 

Example: An automatic call after a lead comes in

Suppose a new lead arrives in your CRM, and a few minutes after the card is created you need to call the client.

Automation

Google Ads → HubSpot → Automation delay → Twilio

After the lead comes in, the record is created in the CRM right away, while the call to the client is placed after the specified number of minutes.

For example, if the tool is set to 5, the call is placed 5 minutes after the lead is created.

 

Example: Monitoring lead handling

A head of sales wants to make sure that managers reach out to every new lead.

Automation

Lead source → HubSpot → Automation delay → Telegram

A 60-minute delay is set between creating the lead and sending the notification.

An hour after the lead arrives, the manager receives a message in Telegram with a link to the deal card and can check whether the client was called.

 

Automation delay (date and time)

This mode lets you pause an automation until a specific date and time. When that moment arrives, the automation resumes automatically.

Use this mode when the next step should run only after a certain date and time.

For example:

  • send a message on a specific day and time;
  • postpone execution until an order's delivery date;
  • wait for an event's start date;
  • run the next step on a date stored in your CRM or another system.

Unlike a delay in minutes, here you don't need to calculate the waiting time. Just specify the date and time after which the automation will continue.

Select Automation delay (date and time).

Select Automation delay by date and time

In the Delay (date and time) field, enter the date and time after which the automation should continue.

Enter the date and time for the delay

You can use:

  • a fixed date;
  • data from previous steps.

Expected format

Y-M-D H:M:S

Example: 2026-07-01 10:00:00

If the message should be sent on July 1, 2026 at 10:00, enter

2026-07-01 10:00:00

If the task should appear on December 31, 2026 at 23:59, enter

2026-12-31 23:59:59

Instead of a fixed date, you can pass a value from your CRM, a form, or another app. For example, if the previous step passes the value 2026-09-15 14:30:00, Albato will wait for that date and time to arrive and then resume the automation.

 

Automation delay (by schedule)

Use this mode when you want an automation to wait until a specific day or time before continuing.

Select Automation delay (schedule).

Select Automation delay by schedule

If data arrives during the delay period, it isn't lost. Albato saves it, pauses the automation, and automatically resumes the remaining steps when the scheduled time comes.

Available schedule options:

  • Every day;
  • Weekdays;
  • Days of the month;
  • Specific date.

Automation delay schedule overview

Use Every day if the delay should apply at the same time every day. For example, you can pause data processing every night from 22:00 to 09:00.

Automation delay weekdays schedule

Use Weekdays to set a schedule separately for each day of the week.

For example:

  • process requests on business days only;
  • pause work on weekends;
  • use different intervals for different days.

Automation delay days of the month schedule

Use Days of the month to select specific days of each month.

For example:

  • the first day of the month;
  • reporting close days;
  • holidays;
  • maintenance dates.

Automation delay specific date schedule

Use Specific date to select individual dates. This option is useful for vacations and one-off restrictions.

 

Example: Don't process requests on weekends

Suppose the sales team works on business days only. Requests that arrive on weekends should be processed on Monday.

Automation

Webhook → Automation delay (by schedule) → CRM

Settings

  • open the Weekdays tab;
  • set an all-day delay for Saturday and Sunday.

If a request arrives on Saturday or Sunday, the data is saved, the automation is paused, and once the delay period ends, the request continues processing automatically.

This scenario is especially useful for webhook triggers that can't resend data later.

 

Example: Don't send notifications at night

Suppose clients shouldn't receive messages at night.

Automation

CRM → Automation delay (by schedule) → SMS

Settings

  • open the Every day tab;
  • set the delay period from 22:00 to 09:00.

If an event happens at 23:30, the message won't be sent right away. It stays pending and is sent once the delay period ends.

 

Example: Pause processing on holidays

Automation

Form → Automation delay (by schedule) → CRM

Settings

  1. Open the Specific date tab.
  2. Select the holiday dates.
  3. Set the delay period.

If data arrives on a selected day, it is saved and processed automatically once the delay period ends.

 

Example: Don't run the automation on reporting close days

Some companies temporarily stop sending data to financial systems on certain days of the month.

Automation

CRM → Automation delay (by schedule) → ERP

Settings

  • open the Days of the month tab;
  • select the dates you need;
  • set the delay period.

If data arrives on a selected day, it waits for the delay period to end and continues processing automatically later.

 

How a scheduled delay differs from a filter

A filter checks a condition and can stop an automation.

The Automation Delay works differently. Instead of stopping the automation, it saves the data, pauses the execution for the specified time, and then automatically continues with the following steps.

This makes it a great choice when you don't want to lose incoming data but simply need to process it later.

 

Summary

The Automation delay tool lets you control the timing of an automation and choose one of three ways to delay it:

  • for a fixed number of minutes;
  • until a specific date and time;
  • according to a defined schedule.

Use the option that fits your scenario to run actions exactly when needed, without losing incoming data.

If you have any questions, feel free to contact our support team via live chat.

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