# What Automations to Use in Marketing Source: https://albato.com/blog/publications/what-automations-to-use-in-marketing # What Automations to Use in Marketing What Automations to Use in Marketing In this article * * * Created: 05/15/2024 · Updated: 10/26/2026 · 3 min. read * * * In this article In today’s fast-paced digital world, [marketing automation](https://albato.com/blog/publications/what-is-marketing-automation) is no longer optional, it’s essential. Whether you’re running a small business or scaling a marketing team, automating repetitive tasks saves time, increases consistency, and boosts ROI. But what exactly should you automate in your marketing strategy? In this article, you will find the top marketing automations you should be using, and how to set them up using tools available on Albato, the no-code automation platform built for growth. ## Marketing automation workflows: examples Here are some examples that showcase how automation can be used to simplify marketing processes and drive growth. ### 1\. Welcome email series **Why it matters:** First impressions count. A well-crafted welcome email nurtures leads and drives engagement from the start. **Workflow example:** Trigger: New subscriber signs up on your site (via Typeform or Shopify) Action: Send a welcome series via Sendinblue, MailerLite, or ActiveCampaign **Albato tip:** Use Albato to connect your form tool to your email platform so every signup instantly enters your automated welcome sequence, no manual import needed. ### 2\. Lead scoring and CRM updates **Why it matters:** Automatically scoring leads helps your sales team focus on high-value prospects. **Workflow example:** Trigger: Lead fills out a form or engages with a campaign Action: Update lead status in [HubSpot](https://albato.com/blog/publications/which-tools-integrate-with-hubspot), Pipedrive, or Zoho CRM **Albato tip:** Use Albato to create multi-step workflows that update lead fields based on behavior, assign them to sales reps, or trigger follow-ups automatically. [Try Albato for Free](https://albato.com/app/user/signup) ### 3\. Cart abandonment recovery **Why it matters:** Over 70% of online shopping carts are abandoned. Automation helps bring customers back. **Workflow example:** Trigger: Cart abandonment in [Shopify](https://albato.com/blog/publications/tools-to-integrate-with-shopify) Action: Send reminder email via [MailChimp](https://albato.com/blog/publications/how-to-integrate-mailchimp), Sendinblue, or [UniOne](https://unione.io/) Optional: Add customer to retargeting audience in Facebook Ads **Albato tip:** With Albato, you can combine e-commerce and email tools into a single flow to recover lost sales effortlessly. ### 4\. Social media post scheduling **Why it matters:** Consistent posting keeps your brand top-of-mind. **Workflow example:** Trigger: New blog post published on WordPress Action: Automatically create a social post with AI tools and save it to Google Drive. **Albato tip:** Build a workflow that listens for new content and automatically shares it across your channels, saving hours of manual work. ### 5\. Customer feedback collection **Why it matters:** Feedback fuels improvement and builds trust. **Workflow example:** Trigger: Purchase completed in Shopify Action: Send survey, then store responses in Notion or Google Sheets **Albato tip:** Automate your entire post-purchase review process with Albato, trigger messages, capture data, and analyze trends without lifting a finger. [Try Albato for Free](https://albato.com/app/user/signup) ### Why use Albato for marketing automation Albato simplifies marketing automation by letting you connect your favorite tools, without writing a single line of code. Whether you use ActiveCampaign, HubSpot, MailerLite, Shopify, or over 800 other supported apps, Albato helps you: - Automate end-to-end workflows - Execute actions in real time - Scale marketing efforts without extra headcount - Customize integrations to match your exact needs With Albato, your marketing automation becomes seamless, scalable, and smart. [Try Albato for Free](https://albato.com/app/user/signup) * * * ### Join our newsletter Hand-picked content and zero spam – just the good stuff! Hand-picked content and zero spam! 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