# How to boost product value for 1,000+ customers with integrations and save 70% on dev costs. Source: https://albato.com/blog/publications/rd-station-case # How to boost your product value for 1,000+ customers via sticky integrations and save 70% on dev costs How to boost product value for 1,000+ customers with integrations and save 70% on dev costs. In this article * * * [By Wenddy Dias](https://albato.com/blog/author/wenddy-dias/all) · Created: 05/02/2024 · Updated: 05/22/2026 · 3 min. read * * * In this article In an effort to expand its market share, the largest CRM and marketing automation platform in LATAM, [RD Station](https://albato.com/apps/rdstation), grapples with unscalable integration challenges. They turned the tide by partnering with Albato, unleashing powerful native e-commerce integrations that **enhance their platform and elevate customer experience**. ## About RD Station RD Station is a marketing automation and CRM platform designed to help companies generate leads, engage customers, and optimize marketing efforts. Founded in 2011, it is today the leading SaaS platform in LATAM. ## Business results With the no-code **[Albato iPaaS](https://albato.com/embedded)**, RD Station achieved the following results: Albato\_Case\_study\_RD\_Station\_Results.png If you want to get more insights on this case study and achieve similar results, visit the [Albato Embedded page](https://albato.com/embedded) or get in touch with our integration experts to schedule a demo session. ## Goals and challenges RD Station wanted to **provide native integrations with LATAM’s top e-commerce platforms** for their customers. The goal was to enhance the platform's offering, win more high-value customers, increase the company's visibility in the LATAM market, and stand out from the competition. In 2017, RD Station started building integrations with third-party apps. Initially, RD Station’s in-house developers and partners handled this, but it soon became clear that such a model wasn’t scalable due to the following reasons: Albato\_Case\_study\_RD\_Station\_Challenges.png This situation revealed that RD Station needed a better way to scale and maintain integrations. ## Solution After exploring market possibilities, **RD Station chose Albato as their integration provider**. Albato quickly delivered complex integrations with e-comm platforms and CRMs such as [Salesforce](https://albato.com/connect/rdstation-with-salesforce), [Shopify](https://albato.com/connect/rdstation-with-shopify), [WooCommerce](https://albato.com/connect/rdstation-with-woocommerce), [Loja Integrada](https://albato.com/connect/loja_integrada-with-rdstation), [Nuvemshop](https://albato.com/connect/nuvemshop-with-rdstation), [VTEX](https://albato.com/connect/rdstation-with-vtex), and [Pipedrive](https://albato.com/connect/pipedrive-with-rdstation), ensuring a native user experience. The implemented use cases included the following: Albato\_Case\_study\_RD\_Station\_Use\_Cases.png Albato integrations were seamlessly iFramed into RD Station’s UI: Albato\_Case\_study\_RD\_Station\_Apps.png _The top bar with the RD Station logo is RD Station’s native UI. The area below is Albato’s iFrame from a customer’s perspective. The customer can choose from a number of pre-defined integration templates:_ Albato\_Case\_study\_RD\_Station\_Pipedrive\_Integration.gif Or create a custom workflow from scratch: Albato\_Case\_study\_RD\_Station\_Pipedrive\_Interface\_Custom\_Automation.gif ### Salesforce Solution _Here’s what Albato-Salesforce integration looks like inside RD Station’s interface from a customer’s perspective:_ Albato\_Case\_study\_RD\_Station\_Salesforce\_Solution.gif Salesforce is the most complex among all RD Station’s integrations, which is why Albato pre-packaged the most commonly used Salesforce scenarios **as one-click customer-facing templates**. RD Station’s customers can now quickly choose from the pre-defined use cases and hit the ground running. Having said that, no two CRMs are the same. Each customer uses a different Salesforce setup with a unique set of fields, pipelines, objects, etc. To provide quick and easy customization, RD Station allowed customers to configure their custom fields inside each scenario through the gear icon in the Albato iFrame. In the example below, a customer mapped some custom Salesforce fields to RD Station **with just a couple of clicks**! Albato\_Case\_study\_RD\_Station\_Map\_Fields.png The Salesforce solution proved to be the sweet spot for a **templated, yet highly customizable** integration UX for RD Station’s customers. Embedding integrations into your platform helps reduce the load on your development team, accelerate the integration process, decrease churn, and boost LTV. Schedule a demo with our experts to explore how Albato's embedded iPaaS can make it all possible. ## Integration Support Albato provided RD Station with dedicated tech support for all embedded integrations. RD Station can submit any customer issue, question, or request to the Albato team via a dedicated support portal. Albato provides support services under strict SLAs for first response and resolution times. Based on the data from 30 recent tickets, the average first response time was under **11 minutes**. It's also notable that Albato, despite managing **8 complex integrations** for over **1,000 customers** who generate more than 5,000,000 transactions a month, receives only **about 7 support tickets** monthly. This proves that Albato integrations are highly reliable on a large scale! ## Next steps The partnership with Albato has led to remarkable results. The development time for each connector has dropped from the usual **2-3 months** (if done internally) to **20 days**. The initial 4 heavyweight e-comm integrations were rolled out in **3 months** (as opposed to 1 year if done in-house). RD Station also **saved $25K** on the initial integration development and setup, and **continues to save $5K** monthly on integration maintenance. Customer feedback has been predominantly positive, too. RD Station users find the new integrations more intuitive, versatile, and faster-performing. Here is how the number of new and active users grew from **January 2022** to **March 2024**: Albato\_Case\_study\_RD\_Station\_Users.png Encouraged by this success, RD Station is planning on expanding its integration offering with Albato integrations, and might even introduce a paid tier for enterprise-grade integrations. ## Feedback Albato\_Case\_study\_RD\_Station\_Testimonials.png _If you want to get more insights on this case study and achieve similar results, visit the [Albato Embedded page](https://albato.com/embedded) or get in touch with our integration experts to schedule a demo session._ * * * Wenddy Dias [Wenddy Dias](https://albato.com/blog/author/wenddy-dias/all) [LinkedIn](https://www.linkedin.com/in/wenddy-dias/) Marketing Manager at Albato [All articles by the Wenddy Dias](https://albato.com/blog/author/wenddy-dias/all) Marketing professional with experience across product marketing, community management, partnerships, inbound strategy, and content. * * * ### Join our newsletter Hand-picked content and zero spam – just the good stuff! Hand-picked content and zero spam! [ arrow Previous article RocketReach: Automation for contact database ](https://albato.com/blog/publications/rocket-reach-automation-for-contact-database) [ Next article Albato and Vivantio's partnership enables hundreds of native integrations for Vivantio's customers arrow ](https://albato.com/blog/publications/albato-and-vivantio-partnership) ### Related articles [Show more](https://albato.com/blog/instructions) [ Create conversion events in RD Station for new leads from Facebook Lead Ads CRM 3 min. read #### Create conversion events in RD Station for new leads from Facebook Lead Ads Let’s look at creating a «Facebook-RD Station» automation. After running it, when filling out the lead form, the new lead will be passed to RD Station, creating a new conversion event in RD Station. You can also set up a similar link with other services, the configuration will be similar. Before creating bundles, connect the … ](https://albato.com/blog/publications/create-conversion-events-in-rd-station-for-new-leads-from-facebook-lead-ads)[ Connecting RD Station to Albato CRM 3 min. read #### Connecting RD Station to Albato After connecting you will be able to download data from RD Station per event: New lead conversion Lead is marked as opportunity You can also send data to RD Station by creating leads and adding attributes to them at the right time. The following actions are available: Create «Chat started» event Create «Chat finished» event … ](https://albato.com/blog/publications/connecting-rd-station-to-albato)[ Smart Vehicles and CRM Integration for Logistics Teams 9 min. read #### Smart Vehicles and CRM Integration for Logistics Teams How connecting smart vehicle and telematics data to your CRM gives support, sales and finance a live view of every delivery, from ETAs to invoicing. ](https://albato.com/blog/publications/smart-vehicles-crm-integration-logistics)[ Best Review Management Software (2026) 12 min. read #### Best Review Management Software (2026) Compare the best review management software for small business in 2026 by price, channels, and CRM fit. Birdeye, Podium, NiceJob and 5 more, by use case. ](https://albato.com/blog/publications/best-review-management-software)[ Just-in-Time Integrations: Where Agents Break 14 min. read #### Just-in-Time Integrations: Where Agents Break Can AI agents write integrations at runtime? See where just-in-time integrations work, where they break in production, and the runtime layer agents should call. ](https://albato.com/blog/publications/embedded-ai-agents-write-integrations-runtime-saas)[ Best Call Tracking Software for Marketing (2026) 11 min. read #### Best Call Tracking Software for Marketing (2026) Compare the best call tracking software for marketing in 2026 by attribution, pricing, and how well each tool pushes call data into your CRM and ad stack. ](https://albato.com/blog/publications/best-call-tracking-software)[ Build Integrations With AI: The Engineer's Guide 12 min. read #### Build Integrations With AI: The Engineer's Guide Can you build integrations with AI coding tools? See what they do well, what your engineering team still owns after launch, and where Albato Embedded fits in. ](https://albato.com/blog/publications/embedded-build-integrations-with-ai-saas)[ Best Accounts Payable Automation Software 2026 14 min. read #### Best Accounts Payable Automation Software 2026 Compare the best accounts payable automation software in 2026. 9 AP tools ranked by invoice capture, approval routing, 3-way match, payment rails, and ERP sync. ](https://albato.com/blog/publications/best-accounts-payable-automation-software)[ Best Data Enrichment Tools for Sales Teams (2026) 12 min. read #### Best Data Enrichment Tools for Sales Teams (2026) Compare the best data enrichment tools for sales in 2026 by data quality, price, and CRM fit. Apollo, ZoomInfo, Clay, Lusha, and 4 more, ranked. ](https://albato.com/blog/publications/best-data-enrichment-tools)[ Best AI Chatbots for Customer Service 2026 12 min. read #### Best AI Chatbots for Customer Service 2026 The best AI chatbots for customer service in 2026 for small teams, compared by price, setup effort, and how well they connect to your CRM. ](https://albato.com/blog/publications/best-ai-chatbots-customer-service)[ Best AI Agents for Finance Operations (2026) 17 min. read #### Best AI Agents for Finance Operations (2026) Compare the 8 best AI agents for finance operations in 2026 by task, pricing, and integration. Automate AP, AR, spend, and bookkeeping with real numbers. ](https://albato.com/blog/publications/best-ai-agents-for-finance-operations)[ Managed vs Self-Hosted MCP Server: A 2026 Decision Guide 9 min. read #### Managed vs Self-Hosted MCP Server: A 2026 Decision Guide Managed vs self-hosted MCP server: compare control, cost, and speed to production, plus a clear framework to pick the right MCP hosting for your SaaS. ](https://albato.com/blog/publications/embedded-managed-vs-self-hosted-mcp-servers)